Color spec
| Brand | Hirshfield's |
| Name | Grape Illusion |
| SKU | 1241 |
| Hex | #B4A6D5 |
| RGB | 180, 166, 213 |
| HSL | 258°, 36%, 74% |
| LRV | 44 |
| Undertone | blue / cool |
| Family | Purple |
About Hirshfield's Grape Illusion
Grape Illusion sits in the mid-range at LRV 44, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Grape Illusion is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Grape Illusion within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #B4A6D5 in HSL space. Pair Grape Illusion with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Grape Illusion Equivalents at Other Brands
Matching Grape Illusion from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 1241 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Grape Illusion
Sherwin-Williams has no exact twin of Grape Illusion. The nearest is Forever Lilac (SW 9067) at ΔE 3.79 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 40 vs 44). Compare large swatches before substituting. See the full Forever Lilac swatch →
Behr Equivalent of Grape Illusion
At Behr, the closest color to Grape Illusion is Highland Thistle (S110-4) — very close at ΔE 2.44, though not an exact twin. It runs slightly darker (LRV 41 vs 44) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Highland Thistle swatch →
Benjamin Moore Equivalent of Grape Illusion
At Benjamin Moore, the closest color to Grape Illusion is Heather Plum (1396) — very close at ΔE 2.94, though not an exact twin. It runs slightly lighter (LRV 46 vs 44) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Heather Plum swatch →
Valspar Equivalent of Grape Illusion
Valspar has no exact twin of Grape Illusion. The nearest is Purple Gala (4002-10A) at ΔE 3.91 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 39.1 vs 44). Compare large swatches before substituting. See the full Purple Gala swatch →
PPG / Glidden Equivalent of Grape Illusion
PPG / Glidden's nearest match is Puturple (PPG1248-5), visually identical in normal room light (ΔE 1.73). It runs slightly darker (LRV 39 vs 44) and carries a cool blue undertone, so it substitutes for Grape Illusion without repainting risk. See the full Puturple swatch →
Glidden Equivalent of Grape Illusion
The closest Glidden equivalent of Grape Illusion is Night Magic Violet (03RB 42/220). At ΔE 0.88 the two are indistinguishable on a wall — it carries the same cool blue undertone and runs slightly darker (LRV 42 vs 44). If Glidden is your counter, order Night Magic Violet and you'll get the same color. See the full Night Magic Violet swatch →
Dutch Boy Equivalent of Grape Illusion
Dutch Boy has no exact twin of Grape Illusion. The nearest is Purple Kiss (143-4DB) at ΔE 3.87 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 45 vs 44). Compare large swatches before substituting. See the full Purple Kiss swatch →
HGTV Home by Sherwin-Williams Equivalent of Grape Illusion
HGTV Home by Sherwin-Williams doesn't make a true equivalent of Grape Illusion — the nearest deck color, Purple Regalia (HGSW 1435), is clearly different (ΔE 7.5). For an exact match, any HGTV Home by Sherwin-Williams retailer can custom-tint Hirshfield's 1241 instead. See the full Purple Regalia swatch →
Dunn-Edwards Equivalent of Grape Illusion
At Dunn-Edwards, the closest color to Grape Illusion is Purple Premiere (DE5969) — very close at ΔE 3.05, though not an exact twin. It runs noticeably darker (LRV 38 vs 44) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Purple Premiere swatch →
Magnolia Home Equivalent of Grape Illusion
Magnolia Home doesn't make a true equivalent of Grape Illusion — the nearest deck color, Vintage Collection (JG-99), is clearly different (ΔE 16.57). For an exact match, any Magnolia Home retailer can custom-tint Hirshfield's 1241 instead. See the full Vintage Collection swatch →
Farrow & Ball Equivalent of Grape Illusion
Farrow & Ball doesn't make a true equivalent of Grape Illusion — the nearest deck color, Lulworth Blue (NO. 89), is clearly different (ΔE 16.5). For an exact match, any Farrow & Ball retailer can custom-tint Hirshfield's 1241 instead. See the full Lulworth Blue swatch →
Diamond Vogel Equivalent of Grape Illusion
Diamond Vogel's nearest match is Grape Illusion (1241), visually identical in normal room light (ΔE 1.11). It sits at the same lightness (LRV 43 vs 44) and carries a cool violet undertone, so it substitutes for Grape Illusion without repainting risk. See the full Grape Illusion swatch →
Rodda Equivalent of Grape Illusion
Rodda doesn't make a true equivalent of Grape Illusion — the nearest deck color, Wild and Free (R104), is clearly different (ΔE 13.86). For an exact match, any Rodda retailer can custom-tint Hirshfield's 1241 instead. See the full Wild and Free swatch →
C2 Paint Equivalent of Grape Illusion
C2 Paint doesn't make a true equivalent of Grape Illusion — the nearest deck color, Approaching Storm (BD12), is clearly different (ΔE 13.82). For an exact match, any C2 Paint retailer can custom-tint Hirshfield's 1241 instead. See the full Approaching Storm swatch →
Clare Equivalent of Grape Illusion
Clare doesn't make a true equivalent of Grape Illusion — the nearest deck color, Cloud Watching (PNT100-MD-73), is clearly different (ΔE 16.73). For an exact match, any Clare retailer can custom-tint Hirshfield's 1241 instead. See the full Cloud Watching swatch →
Portola Paints Equivalent of Grape Illusion
Portola Paints doesn't make a true equivalent of Grape Illusion — the nearest deck color, Magic Potion (MAGIC POTION), is clearly different (ΔE 13.85). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 1241 instead. See the full Magic Potion swatch →
Annie Sloan Equivalent of Grape Illusion
Annie Sloan doesn't make a true equivalent of Grape Illusion — the nearest deck color, Louis Blue (LOUIS BLUE), is clearly different (ΔE 16.48). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 1241 instead. See the full Louis Blue swatch →
Backdrop Equivalent of Grape Illusion
Backdrop doesn't make a true equivalent of Grape Illusion — the nearest deck color, Underdog (BD-UD), is clearly different (ΔE 18.75). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 1241 instead. See the full Underdog swatch →
Rust-Oleum Equivalent of Grape Illusion
Rust-Oleum doesn't make a true equivalent of Grape Illusion — the nearest deck color, Aged Gray (285143), is clearly different (ΔE 16.33). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 1241 instead. See the full Aged Gray swatch →
Kompozit Equivalent of Grape Illusion
The closest Kompozit equivalent of Grape Illusion is Grape Illusion (1241). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool blue undertone and runs slightly darker (LRV 42 vs 44). If Kompozit is your counter, order Grape Illusion and you'll get the same color. See the full Grape Illusion swatch →