Color spec
| Brand | Hirshfield's |
| Name | Velour |
| SKU | 1225 |
| Hex | #BAA7BF |
| RGB | 186, 167, 191 |
| HSL | 287°, 16%, 70% |
| LRV | 43 |
| Undertone | violet / cool |
| Family | Purple |
About Hirshfield's Velour
Velour sits in the mid-range at LRV 43, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Velour is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Velour within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #BAA7BF in HSL space. Pair Velour with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Velour Equivalents at Other Brands
Matching Velour from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 1225 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Velour
Sherwin-Williams has no exact twin of Velour. The nearest is Novel Lilac (SW 6836) at ΔE 3.67 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 42 vs 43). Compare large swatches before substituting. See the full Novel Lilac swatch →
Behr Equivalent of Velour
At Behr, the closest color to Velour is Dark Lilac (100F-4) — very close at ΔE 2.34, though not an exact twin. It sits at the same lightness (LRV 42 vs 43) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Dark Lilac swatch →
Benjamin Moore Equivalent of Velour
Benjamin Moore's nearest match is Lavender Lipstick (2072-50), visually identical in normal room light (ΔE 1.15). It sits at the same lightness (LRV 44 vs 43) and carries a cool violet undertone, so it substitutes for Velour without repainting risk. See the full Lavender Lipstick swatch →
Valspar Equivalent of Velour
Valspar's nearest match is Really Romantic (V075-3), visually identical in normal room light (ΔE 1.29). It sits at the same lightness (LRV 44 vs 43) and carries a cool violet undertone, so it substitutes for Velour without repainting risk. See the full Really Romantic swatch →
PPG / Glidden Equivalent of Velour
At PPG / Glidden, the closest color to Velour is Lavish Lavender (PPG1177-4) — very close at ΔE 2.17, though not an exact twin. It runs slightly lighter (LRV 45 vs 43) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Lavish Lavender swatch →
Glidden Equivalent of Velour
Glidden's nearest match is Lilac Lattice (30RB 40/150), visually identical in normal room light (ΔE 1.68). It runs slightly darker (LRV 40 vs 43) and carries a cool violet undertone, so it substitutes for Velour without repainting risk. See the full Lilac Lattice swatch →
Dutch Boy Equivalent of Velour
Dutch Boy has no exact twin of Velour. The nearest is Plum-med Peony (346-4DB) at ΔE 3.6 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 43 vs 43). Compare large swatches before substituting. See the full Plum-med Peony swatch →
HGTV Home by Sherwin-Williams Equivalent of Velour
HGTV Home by Sherwin-Williams has no exact twin of Velour. The nearest is Purple Regalia (HGSW 1435) at ΔE 3.67 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 42 vs 43). Compare large swatches before substituting. See the full Purple Regalia swatch →
Dunn-Edwards Equivalent of Velour
Dunn-Edwards doesn't make a true equivalent of Velour — the nearest deck color, Magical Mauve (DE6011), is clearly different (ΔE 7.15). For an exact match, any Dunn-Edwards retailer can custom-tint Hirshfield's 1225 instead. See the full Magical Mauve swatch →
Magnolia Home Equivalent of Velour
Magnolia Home doesn't make a true equivalent of Velour — the nearest deck color, Vintage Collection (JG-99), is clearly different (ΔE 11.22). For an exact match, any Magnolia Home retailer can custom-tint Hirshfield's 1225 instead. See the full Vintage Collection swatch →
Farrow & Ball Equivalent of Velour
Farrow & Ball doesn't make a true equivalent of Velour — the nearest deck color, Cinder Rose (NO. 246), is clearly different (ΔE 8.41). For an exact match, any Farrow & Ball retailer can custom-tint Hirshfield's 1225 instead. See the full Cinder Rose swatch →
Diamond Vogel Equivalent of Velour
Diamond Vogel's nearest match is Velour (1225), visually identical in normal room light (ΔE 1.16). It sits at the same lightness (LRV 44 vs 43) and carries a cool violet undertone, so it substitutes for Velour without repainting risk. See the full Velour swatch →
Rodda Equivalent of Velour
Rodda doesn't make a true equivalent of Velour — the nearest deck color, Wild and Free (R104), is clearly different (ΔE 9.32). For an exact match, any Rodda retailer can custom-tint Hirshfield's 1225 instead. See the full Wild and Free swatch →
C2 Paint Equivalent of Velour
C2 Paint doesn't make a true equivalent of Velour — the nearest deck color, Bella Donna (C2-782), is clearly different (ΔE 8.99). For an exact match, any C2 Paint retailer can custom-tint Hirshfield's 1225 instead. See the full Bella Donna swatch →
Clare Equivalent of Velour
Clare doesn't make a true equivalent of Velour — the nearest deck color, Greige (PNT100-LT-13), is clearly different (ΔE 14.52). For an exact match, any Clare retailer can custom-tint Hirshfield's 1225 instead. See the full Greige swatch →
Portola Paints Equivalent of Velour
Portola Paints doesn't make a true equivalent of Velour — the nearest deck color, Simmer Down (SIMMER DOWN), is clearly different (ΔE 10.29). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 1225 instead. See the full Simmer Down swatch →
Annie Sloan Equivalent of Velour
Annie Sloan doesn't make a true equivalent of Velour — the nearest deck color, Paloma (PALOMA), is clearly different (ΔE 12.15). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 1225 instead. See the full Paloma swatch →
Backdrop Equivalent of Velour
Backdrop doesn't make a true equivalent of Velour — the nearest deck color, Underdog (BD-UD), is clearly different (ΔE 19.34). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 1225 instead. See the full Underdog swatch →
Rust-Oleum Equivalent of Velour
Rust-Oleum doesn't make a true equivalent of Velour — the nearest deck color, Aged Gray (285143), is clearly different (ΔE 13.4). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 1225 instead. See the full Aged Gray swatch →
Kompozit Equivalent of Velour
The closest Kompozit equivalent of Velour is Velour (1225). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 42 vs 43). If Kompozit is your counter, order Velour and you'll get the same color. See the full Velour swatch →