Color spec
| Brand | Hirshfield's |
| Name | Velvet Dawn |
| SKU | 1310 |
| Hex | #BDB0BC |
| RGB | 189, 176, 188 |
| HSL | 305°, 9%, 72% |
| LRV | 46 |
| Undertone | magenta / warm |
| Family | Purple |
About Hirshfield's Velvet Dawn
Velvet Dawn sits in the mid-range at LRV 46, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Velvet Dawn is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Velvet Dawn within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #BDB0BC in HSL space. Pair Velvet Dawn with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Velvet Dawn Equivalents at Other Brands
Matching Velvet Dawn from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 1310 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Velvet Dawn
Sherwin-Williams has no exact twin of Velvet Dawn. The nearest is Veiled Violet (SW 6268) at ΔE 4.49 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 47 vs 46). Compare large swatches before substituting. See the full Veiled Violet swatch →
Behr Equivalent of Velvet Dawn
At Behr, the closest color to Velvet Dawn is Exclusive Violet (HDC-SP14-12) — very close at ΔE 2.32, though not an exact twin. It runs slightly darker (LRV 43 vs 46) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Exclusive Violet swatch →
Benjamin Moore Equivalent of Velvet Dawn
Benjamin Moore has no exact twin of Velvet Dawn. The nearest is Lavender Lipstick (2072-50) at ΔE 4.69 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 44 vs 46). Compare large swatches before substituting. See the full Lavender Lipstick swatch →
Valspar Equivalent of Velvet Dawn
The closest Valspar equivalent of Velvet Dawn is Lilac Blossom (V076-3). At ΔE 0.51 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 44.8 vs 46). If Valspar is your counter, order Lilac Blossom and you'll get the same color. See the full Lilac Blossom swatch →
PPG / Glidden Equivalent of Velvet Dawn
At PPG / Glidden, the closest color to Velvet Dawn is Ash Grove (PPG1172-4) — very close at ΔE 2.94, though not an exact twin. It sits at the same lightness (LRV 46 vs 46) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Ash Grove swatch →
Glidden Equivalent of Velvet Dawn
At Glidden, the closest color to Velvet Dawn is Ash Grove (PPG1172-4) — very close at ΔE 2.94, though not an exact twin. It sits at the same lightness (LRV 46 vs 46) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Ash Grove swatch →
Dutch Boy Equivalent of Velvet Dawn
Dutch Boy's nearest match is Dusky Heather (345-3DB), visually identical in normal room light (ΔE 1.16). It sits at the same lightness (LRV 47 vs 46) and carries a warm magenta undertone, so it substitutes for Velvet Dawn without repainting risk. See the full Dusky Heather swatch →
HGTV Home by Sherwin-Williams Equivalent of Velvet Dawn
HGTV Home by Sherwin-Williams has no exact twin of Velvet Dawn. The nearest is High Note (HGSW 3406) at ΔE 4.49 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 47 vs 46). Compare large swatches before substituting. See the full High Note swatch →
Dunn-Edwards Equivalent of Velvet Dawn
Dunn-Edwards doesn't make a true equivalent of Velvet Dawn — the nearest deck color, Antique Mauve (DE6395), is clearly different (ΔE 5.24). For an exact match, any Dunn-Edwards retailer can custom-tint Hirshfield's 1310 instead. See the full Antique Mauve swatch →
Magnolia Home Equivalent of Velvet Dawn
Magnolia Home doesn't make a true equivalent of Velvet Dawn — the nearest deck color, Vintage Collection (JG-99), is clearly different (ΔE 6.72). For an exact match, any Magnolia Home retailer can custom-tint Hirshfield's 1310 instead. See the full Vintage Collection swatch →
Farrow & Ball Equivalent of Velvet Dawn
Farrow & Ball doesn't make a true equivalent of Velvet Dawn — the nearest deck color, Dove Tale (NO. 267), is clearly different (ΔE 9.69). For an exact match, any Farrow & Ball retailer can custom-tint Hirshfield's 1310 instead. See the full Dove Tale swatch →
Diamond Vogel Equivalent of Velvet Dawn
Diamond Vogel's nearest match is Heather Hill (1302), visually identical in normal room light (ΔE 1.07). It sits at the same lightness (LRV 46 vs 46) and carries a warm magenta undertone, so it substitutes for Velvet Dawn without repainting risk. See the full Heather Hill swatch →
Rodda Equivalent of Velvet Dawn
Rodda has no exact twin of Velvet Dawn. The nearest is Hue is the Artist? (R115) at ΔE 3.7 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 48 vs 46). Compare large swatches before substituting. See the full Hue is the Artist? swatch →
C2 Paint Equivalent of Velvet Dawn
C2 Paint has no exact twin of Velvet Dawn. The nearest is Bella Donna (C2-782) at ΔE 4.54 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 47 vs 46). Compare large swatches before substituting. See the full Bella Donna swatch →
Clare Equivalent of Velvet Dawn
Clare doesn't make a true equivalent of Velvet Dawn — the nearest deck color, Greige (PNT100-LT-13), is clearly different (ΔE 9.33). For an exact match, any Clare retailer can custom-tint Hirshfield's 1310 instead. See the full Greige swatch →
Portola Paints Equivalent of Velvet Dawn
Portola Paints has no exact twin of Velvet Dawn. The nearest is Magic Potion (MAGIC POTION) at ΔE 4.07 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 47 vs 46). Compare large swatches before substituting. See the full Magic Potion swatch →
Annie Sloan Equivalent of Velvet Dawn
Annie Sloan doesn't make a true equivalent of Velvet Dawn — the nearest deck color, Paloma (PALOMA), is clearly different (ΔE 7.01). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 1310 instead. See the full Paloma swatch →
Backdrop Equivalent of Velvet Dawn
Backdrop doesn't make a true equivalent of Velvet Dawn — the nearest deck color, Underdog (BD-UD), is clearly different (ΔE 15.7). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 1310 instead. See the full Underdog swatch →
Rust-Oleum Equivalent of Velvet Dawn
Rust-Oleum doesn't make a true equivalent of Velvet Dawn — the nearest deck color, Aged Gray (285143), is clearly different (ΔE 8.85). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 1310 instead. See the full Aged Gray swatch →
Kompozit Equivalent of Velvet Dawn
The closest Kompozit equivalent of Velvet Dawn is Velvet Dawn (1310). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 46 vs 46). If Kompozit is your counter, order Velvet Dawn and you'll get the same color. See the full Velvet Dawn swatch →