Color spec
| Brand | Sherwin-Williams |
| Name | Forever Lilac |
| SKU | SW 9067 |
| Hex | #AFA5C7 |
| RGB | 175, 165, 199 |
| HSL | 258°, 23%, 71% |
| LRV | 40 |
| Undertone | cool blue tone |
| Family | Purple |
About Sherwin-Williams Forever Lilac
Forever Lilac sits in the mid-range at LRV 40, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Forever Lilac is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Forever Lilac within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AFA5C7 in HSL space. Pair Forever Lilac with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Forever Lilac Equivalents at Other Brands
Matching Forever Lilac from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 9067 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Forever Lilac
Behr has no exact twin of Forever Lilac. The nearest is Highland Thistle (S110-4) at ΔE 4.06 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 41 vs 40). Compare large swatches before substituting. See the full Highland Thistle swatch →
Benjamin Moore Equivalent of Forever Lilac
Benjamin Moore's nearest match is Crocus (1404), visually identical in normal room light (ΔE 1.91). It runs slightly lighter (LRV 42 vs 40) and carries a cool blue undertone, so it substitutes for Forever Lilac without repainting risk. See the full Crocus swatch →
Valspar Equivalent of Forever Lilac
At Valspar, the closest color to Forever Lilac is Fancy Pansy (1001-4A) — very close at ΔE 2.75, though not an exact twin. It runs slightly lighter (LRV 42.6 vs 40) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Fancy Pansy swatch →
PPG / Glidden Equivalent of Forever Lilac
At PPG / Glidden, the closest color to Forever Lilac is Puturple (PPG1248-5) — very close at ΔE 2.97, though not an exact twin. It sits at the same lightness (LRV 39 vs 40) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Puturple swatch →
Glidden Equivalent of Forever Lilac
The closest Glidden equivalent of Forever Lilac is Soft Orchid Violet (10RB 41/166). At ΔE 0.49 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 41 vs 40). If Glidden is your counter, order Soft Orchid Violet and you'll get the same color. See the full Soft Orchid Violet swatch →
Dutch Boy Equivalent of Forever Lilac
At Dutch Boy, the closest color to Forever Lilac is Simply Divine (144-5DB) — very close at ΔE 2.9, though not an exact twin. It runs slightly darker (LRV 37 vs 40) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Simply Divine swatch →
Diamond Vogel Equivalent of Forever Lilac
At Diamond Vogel, the closest color to Forever Lilac is Royal Proclamation (1297) — very close at ΔE 2.37, though not an exact twin. It sits at the same lightness (LRV 39 vs 40) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Royal Proclamation swatch →
Hirshfield's Equivalent of Forever Lilac
At Hirshfield's, the closest color to Forever Lilac is Royal Proclamation (1297) — very close at ΔE 2.48, though not an exact twin. It sits at the same lightness (LRV 39 vs 40) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Royal Proclamation swatch →
Kompozit Equivalent of Forever Lilac
At Kompozit, the closest color to Forever Lilac is Royal Proclamation (1297) — very close at ΔE 2.48, though not an exact twin. It runs slightly darker (LRV 37 vs 40) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Royal Proclamation swatch →