Color spec
| Brand | Dutch Boy |
| Name | Simply Divine |
| SKU | 144-5DB |
| Hex | #AE9FBC |
| RGB | 174, 159, 188 |
| HSL | 271°, 18%, 68% |
| LRV | 37 |
| Undertone | cool violet tone |
| Family | Purple |
About Dutch Boy Simply Divine
Simply Divine sits in the mid-range at LRV 37, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Simply Divine is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Dutch Boy colors
closest in the Dutch Boy deckThe nearest shades to Simply Divine within Dutch Boy's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AE9FBC in HSL space. Pair Simply Divine with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dutch Boy Simply Divine Equivalents at Other Brands
Matching Simply Divine from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dutch Boy 144-5DB directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Simply Divine
Sherwin-Williams has no exact twin of Simply Divine. The nearest is Obi Lilac (SW 6556) at ΔE 3.7 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 39 vs 37). Compare large swatches before substituting. See the full Obi Lilac swatch →
Behr Equivalent of Simply Divine
At Behr, the closest color to Simply Divine is Roaring Twenties (N120-4) — very close at ΔE 3.21, though not an exact twin. It sits at the same lightness (LRV 37 vs 37) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Roaring Twenties swatch →
Benjamin Moore Equivalent of Simply Divine
Benjamin Moore has no exact twin of Simply Divine. The nearest is Hydrangea (1390) at ΔE 4.47 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 36 vs 37). Compare large swatches before substituting. See the full Hydrangea swatch →
Valspar Equivalent of Simply Divine
Valspar has no exact twin of Simply Divine. The nearest is Izzy's Mittens (V038-4) at ΔE 4.31 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 36.2 vs 37). Compare large swatches before substituting. See the full Izzy's Mittens swatch →
PPG / Glidden Equivalent of Simply Divine
PPG / Glidden has no exact twin of Simply Divine. The nearest is Puturple (PPG1248-5) at ΔE 4.97 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 39 vs 37). Compare large swatches before substituting. See the full Puturple swatch →
Glidden Equivalent of Simply Divine
Glidden has no exact twin of Simply Divine. The nearest is High Society Violet (50RB 37/102) at ΔE 3.53 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 37 vs 37). Compare large swatches before substituting. See the full High Society Violet swatch →
HGTV Home by Sherwin-Williams Equivalent of Simply Divine
HGTV Home by Sherwin-Williams has no exact twin of Simply Divine. The nearest is Wisteria Tree (HGSW 2425) at ΔE 3.7 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 39 vs 37). Compare large swatches before substituting. See the full Wisteria Tree swatch →
Dunn-Edwards Equivalent of Simply Divine
Dunn-Edwards's nearest match is Purple Springs (DE5955), visually identical in normal room light (ΔE 1.69). It runs slightly darker (LRV 33 vs 37) and carries a cool violet undertone, so it substitutes for Simply Divine without repainting risk. See the full Purple Springs swatch →
Diamond Vogel Equivalent of Simply Divine
At Diamond Vogel, the closest color to Simply Divine is Royal Proclamation (1297) — very close at ΔE 2.07, though not an exact twin. It runs slightly lighter (LRV 39 vs 37) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Royal Proclamation swatch →
Hirshfield's Equivalent of Simply Divine
Hirshfield's's nearest match is Royal Proclamation (1297), visually identical in normal room light (ΔE 1.8). It runs slightly lighter (LRV 39 vs 37) and carries a cool violet undertone, so it substitutes for Simply Divine without repainting risk. See the full Royal Proclamation swatch →
Kompozit Equivalent of Simply Divine
Kompozit's nearest match is Royal Proclamation (1297), visually identical in normal room light (ΔE 1.8). It sits at the same lightness (LRV 37 vs 37) and carries a cool violet undertone, so it substitutes for Simply Divine without repainting risk. See the full Royal Proclamation swatch →