Color spec
| Brand | Dutch Boy |
| Name | Rosy Purple |
| SKU | 244-3DB |
| Hex | #A497B2 |
| RGB | 164, 151, 178 |
| HSL | 269°, 15%, 65% |
| LRV | 33 |
| Undertone | violet / cool |
| Family | Purple |
About Dutch Boy Rosy Purple
Rosy Purple sits in the mid-range at LRV 33, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Rosy Purple is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
13 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Dunn-Edwards
Valspar
Benjamin Moore
Diamond Vogel
PPG / Glidden
Behr
Kompozit
Sherwin-Williams
C2 Paint
Clare
Farrow & Ball
Magnolia Home
Backdrop
Similar Dutch Boy colors
closest in the Dutch Boy deckThe nearest shades to Rosy Purple within Dutch Boy's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #A497B2 in HSL space. Pair Rosy Purple with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dutch Boy Rosy Purple Equivalents at Other Brands
Matching Rosy Purple from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dutch Boy 244-3DB directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Benjamin Moore Equivalent of Rosy Purple
At Benjamin Moore, the closest color to Rosy Purple is Iris Bliss (1383) — very close at ΔE 2.89, though not an exact twin. It sits at the same lightness (LRV 34 vs 33) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Iris Bliss swatch →
Diamond Vogel Equivalent of Rosy Purple
At Diamond Vogel, the closest color to Rosy Purple is Lilac Blossom (1289) — very close at ΔE 2.91, though not an exact twin. It sits at the same lightness (LRV 32 vs 33) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Lilac Blossom swatch →
Dunn-Edwards Equivalent of Rosy Purple
Dunn-Edwards has no exact twin of Rosy Purple. The nearest is Grape Gatsby (DE5948) at ΔE 3.54 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 32 vs 33). Compare large swatches before substituting. See the full Grape Gatsby swatch →
Behr Equivalent of Rosy Purple
Behr has no exact twin of Rosy Purple. The nearest is Fig Preserves (N110-3) at ΔE 4.03 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 35 vs 33). Compare large swatches before substituting. See the full Fig Preserves swatch →
C2 Paint Equivalent of Rosy Purple
C2 Paint has no exact twin of Rosy Purple. The nearest is African Purple (C2-781) at ΔE 4.05 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 33 vs 33). Compare large swatches before substituting. See the full African Purple swatch →
Kompozit Equivalent of Rosy Purple
Kompozit has no exact twin of Rosy Purple. The nearest is Gypsy's Gown (1311) at ΔE 4.08 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 33 vs 33). Compare large swatches before substituting. See the full Gypsy's Gown swatch →
PPG / Glidden Equivalent of Rosy Purple
PPG / Glidden has no exact twin of Rosy Purple. The nearest is Purple Surf (PPG1173-5) at ΔE 4.14 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 32 vs 33). Compare large swatches before substituting. See the full Purple Surf swatch →
Valspar Equivalent of Rosy Purple
Valspar has no exact twin of Rosy Purple. The nearest is Native Lilac (4001-4A) at ΔE 4.52 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 32.8 vs 33). Compare large swatches before substituting. See the full Native Lilac swatch →
Sherwin-Williams Equivalent of Rosy Purple
Sherwin-Williams doesn't make a true equivalent of Rosy Purple — the nearest deck color, Ash Violet (SW 6549), is clearly different (ΔE 5.18). For an exact match, any Sherwin-Williams retailer can custom-tint Dutch Boy 244-3DB instead. See the full Ash Violet swatch →
Clare Equivalent of Rosy Purple
Clare doesn't make a true equivalent of Rosy Purple — the nearest deck color, Cosmic Vibes (PNT100-LT-32), is clearly different (ΔE 8.72). For an exact match, any Clare retailer can custom-tint Dutch Boy 244-3DB instead. See the full Cosmic Vibes swatch →
Farrow & Ball Equivalent of Rosy Purple
Farrow & Ball doesn't make a true equivalent of Rosy Purple — the nearest deck color, Manor House Gray (NO. 265), is clearly different (ΔE 15.63). For an exact match, any Farrow & Ball retailer can custom-tint Dutch Boy 244-3DB instead. See the full Manor House Gray swatch →
Magnolia Home Equivalent of Rosy Purple
Magnolia Home doesn't make a true equivalent of Rosy Purple — the nearest deck color, Display (JG-84), is clearly different (ΔE 18.31). For an exact match, any Magnolia Home retailer can custom-tint Dutch Boy 244-3DB instead. See the full Display swatch →
Backdrop Equivalent of Rosy Purple
Backdrop doesn't make a true equivalent of Rosy Purple — the nearest deck color, Nuevo (BD-NU), is clearly different (ΔE 21.32). For an exact match, any Backdrop retailer can custom-tint Dutch Boy 244-3DB instead. See the full Nuevo swatch →