Color spec
| Brand | Benjamin Moore |
| Name | Iris Bliss |
| SKU | 1383 |
| Hex | #AA98AD |
| RGB | 170, 152, 173 |
| HSL | 291°, 11%, 64% |
| LRV | 34 |
| Undertone | cool violet tone |
| Family | Purple |
About Benjamin Moore Iris Bliss
Iris Bliss sits in the mid-range at LRV 34, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Iris Bliss is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Iris Bliss within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AA98AD in HSL space. Pair Iris Bliss with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Iris Bliss Equivalents at Other Brands
Matching Iris Bliss from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 1383 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Iris Bliss
Sherwin-Williams has no exact twin of Iris Bliss. The nearest is Ash Violet (SW 6549) at ΔE 4.9 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 34 vs 34). Compare large swatches before substituting. See the full Ash Violet swatch →
Behr Equivalent of Iris Bliss
At Behr, the closest color to Iris Bliss is Charm (PPU16-12) — very close at ΔE 2.89, though not an exact twin. It runs slightly lighter (LRV 36 vs 34) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Charm swatch →
Valspar Equivalent of Iris Bliss
At Valspar, the closest color to Iris Bliss is Native Lilac (4001-4A) — very close at ΔE 2.61, though not an exact twin. It sits at the same lightness (LRV 32.8 vs 34) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Native Lilac swatch →
PPG / Glidden Equivalent of Iris Bliss
PPG / Glidden has no exact twin of Iris Bliss. The nearest is Ashberry (PPG1179-5) at ΔE 4.34 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 34 vs 34). Compare large swatches before substituting. See the full Ashberry swatch →
Glidden Equivalent of Iris Bliss
Glidden has no exact twin of Iris Bliss. The nearest is Mineral Violet (10RB 36/082) at ΔE 4.99 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 36 vs 34). Compare large swatches before substituting. See the full Mineral Violet swatch →
Dutch Boy Equivalent of Iris Bliss
At Dutch Boy, the closest color to Iris Bliss is Rosy Purple (244-3DB) — very close at ΔE 2.89, though not an exact twin. It sits at the same lightness (LRV 33 vs 34) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Rosy Purple swatch →
HGTV Home by Sherwin-Williams Equivalent of Iris Bliss
HGTV Home by Sherwin-Williams has no exact twin of Iris Bliss. The nearest is Ash Violet (HGSW 2415) at ΔE 4.9 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 34 vs 34). Compare large swatches before substituting. See the full Ash Violet swatch →
Dunn-Edwards Equivalent of Iris Bliss
Dunn-Edwards's nearest match is Veiled Violet (DE5976), visually identical in normal room light (ΔE 1.8). It sits at the same lightness (LRV 34 vs 34) and carries a warm magenta undertone, so it substitutes for Iris Bliss without repainting risk. See the full Veiled Violet swatch →
Diamond Vogel Equivalent of Iris Bliss
At Diamond Vogel, the closest color to Iris Bliss is Gypsy's Gown (1311) — very close at ΔE 2.86, though not an exact twin. It sits at the same lightness (LRV 35 vs 34) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Gypsy's Gown swatch →
Hirshfield's Equivalent of Iris Bliss
At Hirshfield's, the closest color to Iris Bliss is Gypsy's Gown (1311) — very close at ΔE 2.41, though not an exact twin. It sits at the same lightness (LRV 35 vs 34) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Gypsy's Gown swatch →
C2 Paint Equivalent of Iris Bliss
C2 Paint has no exact twin of Iris Bliss. The nearest is African Purple (C2-781) at ΔE 4.78 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 33 vs 34). Compare large swatches before substituting. See the full African Purple swatch →
Kompozit Equivalent of Iris Bliss
At Kompozit, the closest color to Iris Bliss is Gypsy's Gown (1311) — very close at ΔE 2.41, though not an exact twin. It sits at the same lightness (LRV 33 vs 34) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Gypsy's Gown swatch →