Color spec
| Brand | Behr |
| Name | Charm |
| SKU | PPU16-12 |
| Hex | #A89DB0 |
| RGB | 168, 157, 176 |
| HSL | 275°, 11%, 65% |
| LRV | 36 |
| Undertone | cool violet tone |
| Family | Purple |
About Behr Charm
Charm sits in the mid-range at LRV 36, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Charm is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Charm within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #A89DB0 in HSL space. Pair Charm with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Charm Equivalents at Other Brands
Matching Charm from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr PPU16-12 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Charm
At Sherwin-Williams, the closest color to Charm is Ash Violet (SW 6549) — very close at ΔE 2.53, though not an exact twin. It runs slightly darker (LRV 34 vs 36) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Ash Violet swatch →
Benjamin Moore Equivalent of Charm
At Benjamin Moore, the closest color to Charm is Inspired (AF-595) — very close at ΔE 3.04, though not an exact twin. It sits at the same lightness (LRV 37 vs 36) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Inspired swatch →
Valspar Equivalent of Charm
At Valspar, the closest color to Charm is Native Lilac (4001-4A) — very close at ΔE 2.75, though not an exact twin. It runs slightly darker (LRV 32.8 vs 36) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Native Lilac swatch →
Glidden Equivalent of Charm
At Glidden, the closest color to Charm is Mineral Violet (10RB 36/082) — very close at ΔE 2.28, though not an exact twin. It sits at the same lightness (LRV 36 vs 36) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Mineral Violet swatch →
Dutch Boy Equivalent of Charm
At Dutch Boy, the closest color to Charm is Grayed Lilac (344-3DB) — very close at ΔE 2.53, though not an exact twin. It runs slightly darker (LRV 34 vs 36) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Grayed Lilac swatch →
HGTV Home by Sherwin-Williams Equivalent of Charm
At HGTV Home by Sherwin-Williams, the closest color to Charm is Ash Violet (HGSW 2415) — very close at ΔE 2.53, though not an exact twin. It runs slightly darker (LRV 34 vs 36) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Ash Violet swatch →
Dunn-Edwards Equivalent of Charm
Dunn-Edwards has no exact twin of Charm. The nearest is Veiled Violet (DE5976) at ΔE 4 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 34 vs 36). Compare large swatches before substituting. See the full Veiled Violet swatch →
Diamond Vogel Equivalent of Charm
Diamond Vogel's nearest match is Gypsy's Gown (1311), visually identical in normal room light (ΔE 1.95). It sits at the same lightness (LRV 35 vs 36) and carries a cool violet undertone, so it substitutes for Charm without repainting risk. See the full Gypsy's Gown swatch →
Hirshfield's Equivalent of Charm
Hirshfield's has no exact twin of Charm. The nearest is Butterfly Bush (1282) at ΔE 4.52 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 39 vs 36). Compare large swatches before substituting. See the full Butterfly Bush swatch →
C2 Paint Equivalent of Charm
C2 Paint has no exact twin of Charm. The nearest is Dusk (BD11) at ΔE 4.95 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 37 vs 36). Compare large swatches before substituting. See the full Dusk swatch →
Kompozit Equivalent of Charm
Kompozit has no exact twin of Charm. The nearest is Butterfly Bush (1282) at ΔE 4.52 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 37 vs 36). Compare large swatches before substituting. See the full Butterfly Bush swatch →