Color spec
| Brand | Behr |
| Name | Wild Lilac |
| SKU | PMD-34 |
| Hex | #B09DA4 |
| RGB | 176, 157, 164 |
| HSL | 338°, 11%, 65% |
| LRV | 36 |
| Undertone | warm magenta tone |
| Family | Gray |
About Behr Wild Lilac
Wild Lilac sits in the mid-range at LRV 36, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Wild Lilac is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Wild Lilac within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #B09DA4 in HSL space. Pair Wild Lilac with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Wild Lilac Equivalents at Other Brands
Matching Wild Lilac from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr PMD-34 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Wild Lilac
At Sherwin-Williams, the closest color to Wild Lilac is Intuitive (SW 6017) — very close at ΔE 3.1, though not an exact twin. It runs slightly lighter (LRV 38 vs 36) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Intuitive swatch →
Benjamin Moore Equivalent of Wild Lilac
At Benjamin Moore, the closest color to Wild Lilac is Inspired (AF-595) — very close at ΔE 2.8, though not an exact twin. It sits at the same lightness (LRV 37 vs 36) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Inspired swatch →
PPG / Glidden Equivalent of Wild Lilac
PPG / Glidden has no exact twin of Wild Lilac. The nearest is Coffee Custard (PPG1047-5) at ΔE 4.15 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 35 vs 36). Compare large swatches before substituting. See the full Coffee Custard swatch →
Glidden Equivalent of Wild Lilac
At Glidden, the closest color to Wild Lilac is Soft Mauve (30RR 36/091) — very close at ΔE 2.52, though not an exact twin. It sits at the same lightness (LRV 36 vs 36) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Soft Mauve swatch →
HGTV Home by Sherwin-Williams Equivalent of Wild Lilac
At HGTV Home by Sherwin-Williams, the closest color to Wild Lilac is Coopersmith (HGSW 3415) — very close at ΔE 3.1, though not an exact twin. It runs slightly lighter (LRV 38 vs 36) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Coopersmith swatch →
Dunn-Edwards Equivalent of Wild Lilac
Dunn-Edwards has no exact twin of Wild Lilac. The nearest is Hazelnut (DE6032) at ΔE 3.73 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 34 vs 36). Compare large swatches before substituting. See the full Hazelnut swatch →
Diamond Vogel Equivalent of Wild Lilac
Diamond Vogel has no exact twin of Wild Lilac. The nearest is Gypsy's Gown (1311) at ΔE 3.82 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 35 vs 36). Compare large swatches before substituting. See the full Gypsy's Gown swatch →
Hirshfield's Equivalent of Wild Lilac
At Hirshfield's, the closest color to Wild Lilac is Play Time (1220) — very close at ΔE 3.42, though not an exact twin. It sits at the same lightness (LRV 37 vs 36) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Play Time swatch →
Kompozit Equivalent of Wild Lilac
At Kompozit, the closest color to Wild Lilac is Play Time (1220) — very close at ΔE 3.42, though not an exact twin. It sits at the same lightness (LRV 36 vs 36) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Play Time swatch →