Color spec
| Brand | Glidden |
| Name | Soft Mauve |
| SKU | 30RR 36/091 |
| Hex | #B59CA6 |
| RGB | 181, 156, 166 |
| HSL | 336°, 14%, 66% |
| LRV | 36 |
| Undertone | warm magenta tone |
| Family | Purple |
About Glidden Soft Mauve
Soft Mauve sits in the mid-range at LRV 36, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Soft Mauve is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Soft Mauve within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #B59CA6 in HSL space. Pair Soft Mauve with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Soft Mauve Equivalents at Other Brands
Matching Soft Mauve from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 30RR 36/091 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Soft Mauve
Sherwin-Williams has no exact twin of Soft Mauve. The nearest is Orchid (SW 71) at ΔE 4.02 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 37 vs 36). Compare large swatches before substituting. See the full Orchid swatch →
Behr Equivalent of Soft Mauve
At Behr, the closest color to Soft Mauve is Quiet Refuge (710B-4) — very close at ΔE 2.04, though not an exact twin. It sits at the same lightness (LRV 37 vs 36) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Quiet Refuge swatch →
Benjamin Moore Equivalent of Soft Mauve
Benjamin Moore has no exact twin of Soft Mauve. The nearest is Inspired (AF-595) at ΔE 4.05 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 37 vs 36). Compare large swatches before substituting. See the full Inspired swatch →
Valspar Equivalent of Soft Mauve
Valspar's nearest match is Bedroom Plum (1004-8A), visually identical in normal room light (ΔE 1.76). It runs slightly lighter (LRV 38.1 vs 36) and carries a warm red undertone, so it substitutes for Soft Mauve without repainting risk. See the full Bedroom Plum swatch →
PPG / Glidden Equivalent of Soft Mauve
At PPG / Glidden, the closest color to Soft Mauve is Ashberry (PPG1179-5) — very close at ΔE 2.74, though not an exact twin. It runs slightly darker (LRV 34 vs 36) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Ashberry swatch →
Dutch Boy Equivalent of Soft Mauve
Dutch Boy has no exact twin of Soft Mauve. The nearest is Jasmine Flower (301-4DB) at ΔE 3.75 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 34 vs 36). Compare large swatches before substituting. See the full Jasmine Flower swatch →
Dunn-Edwards Equivalent of Soft Mauve
At Dunn-Edwards, the closest color to Soft Mauve is Playful Plum (DE6018) — very close at ΔE 2.63, though not an exact twin. It runs slightly darker (LRV 34 vs 36) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Playful Plum swatch →
Farrow & Ball Equivalent of Soft Mauve
Farrow & Ball has no exact twin of Soft Mauve. The nearest is Cinder Rose (NO. 246) at ΔE 3.71 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 40 vs 36). Compare large swatches before substituting. See the full Cinder Rose swatch →
Diamond Vogel Equivalent of Soft Mauve
Diamond Vogel's nearest match is Play Time (1220), visually identical in normal room light (ΔE 1.52). It runs slightly lighter (LRV 38 vs 36) and carries a warm magenta undertone, so it substitutes for Soft Mauve without repainting risk. See the full Play Time swatch →
Hirshfield's Equivalent of Soft Mauve
Hirshfield's's nearest match is Play Time (1220), visually identical in normal room light (ΔE 1.65). It sits at the same lightness (LRV 37 vs 36) and carries a warm magenta undertone, so it substitutes for Soft Mauve without repainting risk. See the full Play Time swatch →
Kompozit Equivalent of Soft Mauve
Kompozit's nearest match is Play Time (1220), visually identical in normal room light (ΔE 1.65). It sits at the same lightness (LRV 36 vs 36) and carries a warm magenta undertone, so it substitutes for Soft Mauve without repainting risk. See the full Play Time swatch →