Soft Mauve
30RR 36/091 · #B59CA6 · LRV 36 — warm magenta tone, mid-tone — versatile but shifts visibly with light.
- 1Blue Nova17
- 2Gothic Purple24
- 3Soft Mauve36
- 4French Lilac56
- 5Lavender Mist63
What Color Is Soft Mauve, Really?
Soft Mauve reads as a warm magenta tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Glidden 30RR 36/091 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Soft Mauve
Soft Mauve is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
How Lighting Changes Soft Mauve
Soft Mauve sits in the mid-range at LRV 36, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Most complaints about Soft Mauve are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Glidden 30RR 36/091 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | OrchidSW 71 · Sherwin-Williams | 4.0 | 37 | Color page → |
| Behr | Quiet Refuge710B-4 · Behr | 2.0 | 37 | Color page → |
| Benjamin Moore | InspiredAF-595 · Benjamin Moore | 4.0 | 37 | Color page → |
| Valspar | Bedroom Plum1004-8A · Valspar | 1.8 | 38.1 | Color page → |
| PPG / Glidden | AshberryPPG1179-5 · PPG / Glidden | 2.7 | 34 | Color page → |
| Dutch Boy | Jasmine Flower301-4DB · Dutch Boy | 3.8 | 34 | Color page → |
Similar Glidden Colors
The nearest shades to Soft Mauve within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #B59CA6 in HSL space. Pair Soft Mauve with one accent and one neutral — the swatches below are starting points, not final picks.
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