Color spec
| Brand | Glidden |
| Name | High Society Violet |
| SKU | 50RB 37/102 |
| Hex | #AFA0B3 |
| RGB | 175, 160, 179 |
| HSL | 287°, 11%, 66% |
| LRV | 37 |
| Undertone | cool violet tone |
| Family | Purple |
About Glidden High Society Violet
High Society Violet sits in the mid-range at LRV 37, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
High Society Violet is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to High Society Violet within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AFA0B3 in HSL space. Pair High Society Violet with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden High Society Violet Equivalents at Other Brands
Matching High Society Violet from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 50RB 37/102 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of High Society Violet
Sherwin-Williams's nearest match is Obi Lilac (SW 6556), visually identical in normal room light (ΔE 1.07). It runs slightly lighter (LRV 39 vs 37) and carries a cool violet undertone, so it substitutes for High Society Violet without repainting risk. See the full Obi Lilac swatch →
Behr Equivalent of High Society Violet
The closest Behr equivalent of High Society Violet is Roaring Twenties (N120-4). At ΔE 0.74 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 37 vs 37). If Behr is your counter, order Roaring Twenties and you'll get the same color. See the full Roaring Twenties swatch →
Benjamin Moore Equivalent of High Society Violet
At Benjamin Moore, the closest color to High Society Violet is Inspired (AF-595) — very close at ΔE 2.93, though not an exact twin. It sits at the same lightness (LRV 37 vs 37) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Inspired swatch →
Dutch Boy Equivalent of High Society Violet
Dutch Boy's nearest match is Voila! (245-4DB), visually identical in normal room light (ΔE 1.07). It runs slightly lighter (LRV 39 vs 37) and carries a cool violet undertone, so it substitutes for High Society Violet without repainting risk. See the full Voila! swatch →
HGTV Home by Sherwin-Williams Equivalent of High Society Violet
HGTV Home by Sherwin-Williams's nearest match is Wisteria Tree (HGSW 2425), visually identical in normal room light (ΔE 1.07). It runs slightly lighter (LRV 39 vs 37) and carries a cool violet undertone, so it substitutes for High Society Violet without repainting risk. See the full Wisteria Tree swatch →
Dunn-Edwards Equivalent of High Society Violet
At Dunn-Edwards, the closest color to High Society Violet is Veiled Violet (DE5976) — very close at ΔE 2.72, though not an exact twin. It runs slightly darker (LRV 34 vs 37) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Veiled Violet swatch →
Diamond Vogel Equivalent of High Society Violet
Diamond Vogel has no exact twin of High Society Violet. The nearest is Royal Proclamation (1297) at ΔE 3.52 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 39 vs 37). Compare large swatches before substituting. See the full Royal Proclamation swatch →
Hirshfield's Equivalent of High Society Violet
Hirshfield's has no exact twin of High Society Violet. The nearest is Royal Proclamation (1297) at ΔE 3.74 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 39 vs 37). Compare large swatches before substituting. See the full Royal Proclamation swatch →
Kompozit Equivalent of High Society Violet
Kompozit has no exact twin of High Society Violet. The nearest is Royal Proclamation (1297) at ΔE 3.74 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 37 vs 37). Compare large swatches before substituting. See the full Royal Proclamation swatch →