Color spec
| Brand | PPG / Glidden |
| Name | Coffee Custard |
| SKU | PPG1047-5 |
| Hex | #AA9C9C |
| RGB | 170, 156, 156 |
| HSL | 0°, 8%, 64% |
| LRV | 35 |
| Undertone | warm red tone |
| Family | Gray |
About PPG / Glidden Coffee Custard
Coffee Custard sits in the mid-range at LRV 35, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Coffee Custard is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Behr
Valspar
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
C2 Paint
Similar PPG / Glidden colors
closest in the PPG / Glidden deckThe nearest shades to Coffee Custard within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #AA9C9C in HSL space. Pair Coffee Custard with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
PPG / Glidden Coffee Custard Equivalents at Other Brands
Matching Coffee Custard from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint PPG / Glidden PPG1047-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Coffee Custard
Sherwin-Williams has no exact twin of Coffee Custard. The nearest is Truly Taupe (SW 6038) at ΔE 3.75 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 35 vs 35). Compare large swatches before substituting. See the full Truly Taupe swatch →
Behr Equivalent of Coffee Custard
At Behr, the closest color to Coffee Custard is Smoked Mauve (PPU17-12) — very close at ΔE 2.5, though not an exact twin. It sits at the same lightness (LRV 34 vs 35) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Smoked Mauve swatch →
Valspar Equivalent of Coffee Custard
At Valspar, the closest color to Coffee Custard is Crystal Noir (8005-12D) — very close at ΔE 3.18, though not an exact twin. It sits at the same lightness (LRV 36 vs 35) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Crystal Noir swatch →
Glidden Equivalent of Coffee Custard
Glidden's nearest match is Coffee Custard (PPG1047-5), visually identical in normal room light (ΔE 1.06). It sits at the same lightness (LRV 35 vs 35) and carries a warm red undertone, so it substitutes for Coffee Custard without repainting risk. See the full Coffee Custard swatch →
Dutch Boy Equivalent of Coffee Custard
At Dutch Boy, the closest color to Coffee Custard is Timely Gray (444-3DB) — very close at ΔE 3.18, though not an exact twin. It sits at the same lightness (LRV 36 vs 35) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Timely Gray swatch →
HGTV Home by Sherwin-Williams Equivalent of Coffee Custard
HGTV Home by Sherwin-Williams has no exact twin of Coffee Custard. The nearest is Truly Taupe (HGSW 3435) at ΔE 3.75 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 35 vs 35). Compare large swatches before substituting. See the full Truly Taupe swatch →
Dunn-Edwards Equivalent of Coffee Custard
Dunn-Edwards has no exact twin of Coffee Custard. The nearest is Wind in the Willows (DEGR10) at ΔE 4.81 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 34 vs 35). Compare large swatches before substituting. See the full Wind in the Willows swatch →