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HGTV HOME BY SHERWIN-WILLIAMS · HGSW 3435

HGTV Home by Sherwin-Williams Truly Taupe#AC9E97 · LRV 35

Truly Taupe reads as a red-orange / warm — mid-tone — versatile but shifts visibly with light. The notes below cover the spec, what HGTV Home by Sherwin-Williams HGSW 3435 actually looks like under different light, and the closest matches at competing US brands.

HGTV HOME BY SHERWIN-WILLIAMS TRULY TAUPE
RGB 172, 158, 151 LRV 35

Color spec

Brand HGTV Home by Sherwin-Williams
Name Truly Taupe
SKU HGSW 3435
Hex #AC9E97
RGB 172, 158, 151
HSL 20°, 11%, 63%
LRV 35
Undertone red-orange / warm
Family Neutral

About HGTV Home by Sherwin-Williams Truly Taupe

Truly Taupe sits in the mid-range at LRV 35, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Truly Taupe is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.

Closest matches at every US brand

14 brands · top 5 each

5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.

SW 6038 · #AC9E97 · ΔE 0 · LRV 35
SW 7635 · #AA9E95 · ΔE 1.67 · LRV 35
SW 9568 · #A8A298 · ΔE 4.88 · LRV 37
SW 7045 · #A8A093 · ΔE 5.05 · LRV 36
SW 7640 · #A7A094 · ΔE 5.1 · LRV 36

Behr

5,644 colors in deck · best ΔE 1.7
All neutral at Behr →
PPU17-12 · #A89C98 · ΔE 1.7 · LRV 34
N170-4 · #AA9F9B · ΔE 1.74 · LRV 36
MQ2-56 · #ABA096 · ΔE 2.53 · LRV 36
T16-18 · #A69F9A · ΔE 3.15 · LRV 35
PPU24-09 · #A8A095 · ΔE 4.24 · LRV 36

Dutch Boy

1,340 colors in deck · best ΔE 1.85
All neutral at Dutch Boy →
447-3DB · #AA9D93 · ΔE 1.85 · LRV 35
406-4DB · #A99B90 · ΔE 2.3 · LRV 34
443-3DB · #ADA295 · ΔE 3.98 · LRV 37
405-3DB · #ADA193 · ΔE 4.08 · LRV 37
440-4DB · #A8A093 · ΔE 5.05 · LRV 36

PPG / Glidden

2,132 colors in deck · best ΔE 2.17
All neutral at PPG / Glidden →
PPG1018-4 · #A99F97 · ΔE 2.17 · LRV 35
PPG1019-4 · #A99F96 · ΔE 2.52 · LRV 35
PPG1016-5 · #B39C94 · ΔE 3.64 · LRV 35
PPG1076-4 · #B09F90 · ΔE 3.67 · LRV 36
PPG1047-5 · #AA9C9C · ΔE 3.75 · LRV 35

C2 Paint

580 colors in deck · best ΔE 3.19
All neutral at C2 Paint →
C2-796 · #A69E96 · ΔE 3.19 · LRV 35
BD13 · #A5A1A2 · ΔE 5.46 · LRV 36
C2-797 · #AAA599 · ΔE 6.2 · LRV 38
C2-956 · #A5A08F · ΔE 7.9 · LRV 35
C2-908 · #A6A290 · ΔE 8.67 · LRV 36

Dunn-Edwards

2,298 colors in deck · best ΔE 3.37
All neutral at Dunn-Edwards →
DET698 · #B19C8F · ΔE 3.37 · LRV 35
DEGR04 · #A9A29B · ΔE 3.51 · LRV 37
DE6032 · #B29E9D · ΔE 4.53 · LRV 34
DEGR31 · #A69F93 · ΔE 5.11 · LRV 35
DEGR33 · #A8A295 · ΔE 5.97 · LRV 36

Valspar

2,858 colors in deck · best ΔE 3.89
All neutral at Valspar →
4003-1C · #A9A39D · ΔE 3.89 · LRV 37.2
6005-1C · #ACA194 · ΔE 3.92 · LRV 36.3
8005-12D · #A7A0A1 · ΔE 4.63 · LRV 36
8006-2E · #A8A298 · ΔE 4.88 · LRV 37
6002-1C · #A9A191 · ΔE 6.3 · LRV 35.9

Farrow & Ball

209 colors in deck · best ΔE 3.94
All neutral at Farrow & Ball →
NO. 28 · #B19C8D · ΔE 3.94 · LRV 35
NO. 284 · #A09C97 · ΔE 4.85 · LRV 33
NO. 6 · #B3A28E · ΔE 5.89 · LRV 37
NO. 17 · #AFA592 · ΔE 7.02 · LRV 38
NO. 265 · #9EA09D · ΔE 7.91 · LRV 35

Benjamin Moore

3,934 colors in deck · best ΔE 3.95
All neutral at Benjamin Moore →
2110-40 · #B59D94 · ΔE 3.95 · LRV 37
1468 · #A29D96 · ΔE 4.58 · LRV 34
CC-518 · #A29D96 · ΔE 4.58 · LRV 34
1552 · #A69F93 · ΔE 5.11 · LRV 35
HC-105 · #A8A295 · ΔE 5.97 · LRV 37

Kompozit

1,321 colors in deck · best ΔE 4.21
All neutral at Kompozit →
0218 · #A89F93 · ΔE 4.21 · LRV 35
0212 · #A79C8E · ΔE 4.46 · LRV 34
0568 · #A6A096 · ΔE 4.84 · LRV 35
0205 · #A79E90 · ΔE 5.09 · LRV 35
0574 · #A5A39A · ΔE 6.7 · LRV 37

Diamond Vogel

1,386 colors in deck · best ΔE 4.28
All neutral at Diamond Vogel →
0218 · #ABA296 · ΔE 4.28 · LRV 37
0212 · #ABA092 · ΔE 4.35 · LRV 36
0568 · #A9A39A · ΔE 4.61 · LRV 37
0205 · #AAA193 · ΔE 5.08 · LRV 36
0198 · #ABA090 · ΔE 5.25 · LRV 36

Magnolia Home

160 colors in deck · best ΔE 4.45
All neutral at Magnolia Home →
JG-135 · #A19C96 · ΔE 4.45 · LRV 34
JG-114 · #AAA497 · ΔE 6.05 · LRV 37
JG-128 · #A39B89 · ΔE 7.3 · LRV 33
JG-15 · #A7A9A3 · ΔE 8.54 · LRV 39
JG-137 · #A3A7A1 · ΔE 9.45 · LRV 38

Backdrop

30 colors in deck · best ΔE 5.45
All neutral at Backdrop →
BD-AN · #A89886 · ΔE 5.45 · LRV 33
BD-CT · #A89E8A · ΔE 7.29 · LRV 33
BD-NU · #A4A89F · ΔE 10.01 · LRV 38
BD-RO · #D2A299 · ΔE 11.75 · LRV 38
BD-LF · #A4AB95 · ΔE 14.36 · LRV 35

Clare

78 colors in deck · best ΔE 10.01
All neutral at Clare →
PNT100-LT-32 · #9C9CA7 · ΔE 10.01 · LRV 34
PNT100-LT-15 · #9CA2A7 · ΔE 10.41 · LRV 36
PNT100-DP-78 · #99AAA4 · ΔE 15.22 · LRV 38
PNT100-LT-38 · #90A6AE · ΔE 16.04 · LRV 36
PNT100-MD-43 · #9AB0AB · ΔE 17.06 · LRV 41

Similar HGTV Home by Sherwin-Williams colors

closest in the HGTV Home by Sherwin-Williams deck

The nearest shades to Truly Taupe within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

HGSW 3485 · LRV 36
HGSW 3465 · LRV 37
HGSW 7031 · LRV 37
HGSW 2465 · LRV 37
HGSW 3025 · LRV 38
HGSW 6031 · LRV 38

Coordinated palette

Generated by hue-rotating #AC9E97 in HSL space. Pair Truly Taupe with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#AC9E97 + #97A5AC
TRIADIC
#AC9E97 · #97AC9E · #9E97AC
ANALOGOUS
#AC979B · #AC9E97 · #ACA997

Accessibility (WCAG contrast)

Sample text on white
2.6:1 fail
Sample text on black
8.09:1 AAA

WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.

HGTV Home by Sherwin-Williams Truly Taupe Equivalents at Other Brands

Matching Truly Taupe from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 3435 directly — these equivalents are for when you'd rather stay inside one brand's own deck.

Sherwin-Williams Equivalent of Truly Taupe

The closest Sherwin-Williams equivalent of Truly Taupe is Truly Taupe (SW 6038). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 35 vs 35). If Sherwin-Williams is your counter, order Truly Taupe and you'll get the same color. See the full Truly Taupe swatch →

Behr Equivalent of Truly Taupe

Behr's nearest match is Coffee With Cream (N170-4), visually identical in normal room light (ΔE 1.74). It sits at the same lightness (LRV 36 vs 35) and carries a warm red undertone, so it substitutes for Truly Taupe without repainting risk. See the full Coffee With Cream swatch →

Dutch Boy Equivalent of Truly Taupe

Dutch Boy's nearest match is Iron Clawfoot (447-3DB), visually identical in normal room light (ΔE 1.85). It sits at the same lightness (LRV 35 vs 35) and carries a warm red-orange undertone, so it substitutes for Truly Taupe without repainting risk. See the full Iron Clawfoot swatch →

PPG / Glidden Equivalent of Truly Taupe

At PPG / Glidden, the closest color to Truly Taupe is Winter's Nap (PPG1018-4) — very close at ΔE 2.17, though not an exact twin. It sits at the same lightness (LRV 35 vs 35) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Winter's Nap swatch →

C2 Paint Equivalent of Truly Taupe

At C2 Paint, the closest color to Truly Taupe is Coco Malt (C2-796) — very close at ΔE 3.19, though not an exact twin. It sits at the same lightness (LRV 35 vs 35) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Coco Malt swatch →

Dunn-Edwards Equivalent of Truly Taupe

Dunn-Edwards has no exact twin of Truly Taupe. The nearest is Dust Yourself Off (DEGR04) at ΔE 3.51 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 37 vs 35). Compare large swatches before substituting. See the full Dust Yourself Off swatch →

Valspar Equivalent of Truly Taupe

Valspar has no exact twin of Truly Taupe. The nearest is Smoked Oyster (6005-1C) at ΔE 3.92 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 36.3 vs 35). Compare large swatches before substituting. See the full Smoked Oyster swatch →

Farrow & Ball Equivalent of Truly Taupe

Farrow & Ball has no exact twin of Truly Taupe. The nearest is Dead Salmon (NO. 28) at ΔE 3.94 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 35 vs 35). Compare large swatches before substituting. See the full Dead Salmon swatch →

Kompozit Equivalent of Truly Taupe

Kompozit has no exact twin of Truly Taupe. The nearest is Drifting Sand (0218) at ΔE 4.21 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 35 vs 35). Compare large swatches before substituting. See the full Drifting Sand swatch →

Diamond Vogel Equivalent of Truly Taupe

Diamond Vogel has no exact twin of Truly Taupe. The nearest is Big Spender (0212) at ΔE 4.35 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 36 vs 35). Compare large swatches before substituting. See the full Big Spender swatch →

Benjamin Moore Equivalent of Truly Taupe

Benjamin Moore doesn't make a true equivalent of Truly Taupe — the nearest deck color, River Reflections (1552), is clearly different (ΔE 5.11). For an exact match, any Benjamin Moore retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3435 instead. See the full River Reflections swatch →

Magnolia Home Equivalent of Truly Taupe

Magnolia Home doesn't make a true equivalent of Truly Taupe — the nearest deck color, Quaint Cottage (JG-114), is clearly different (ΔE 6.05). For an exact match, any Magnolia Home retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3435 instead. See the full Quaint Cottage swatch →

Backdrop Equivalent of Truly Taupe

Backdrop doesn't make a true equivalent of Truly Taupe — the nearest deck color, Carry the Two (BD-CT), is clearly different (ΔE 7.29). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3435 instead. See the full Carry the Two swatch →

Clare Equivalent of Truly Taupe

Clare doesn't make a true equivalent of Truly Taupe — the nearest deck color, Set In Stone (PNT100-LT-15), is clearly different (ΔE 10.41). For an exact match, any Clare retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3435 instead. See the full Set In Stone swatch →

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