Color spec
| Brand | Behr |
| Name | Smoked Mauve |
| SKU | PPU17-12 |
| Hex | #A89C98 |
| RGB | 168, 156, 152 |
| HSL | 15°, 8%, 63% |
| LRV | 34 |
| Undertone | warm red tone |
| Family | Gray |
About Behr Smoked Mauve
Smoked Mauve sits in the mid-range at LRV 34, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Smoked Mauve is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Smoked Mauve within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #A89C98 in HSL space. Pair Smoked Mauve with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Smoked Mauve Equivalents at Other Brands
Matching Smoked Mauve from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr PPU17-12 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Smoked Mauve
At Sherwin-Williams, the closest color to Smoked Mauve is Palisade (SW 7635) — very close at ΔE 2.72, though not an exact twin. It sits at the same lightness (LRV 35 vs 34) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Palisade swatch →
Benjamin Moore Equivalent of Smoked Mauve
Benjamin Moore has no exact twin of Smoked Mauve. The nearest is Willow Creek (1468) at ΔE 4.37 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 34 vs 34). Compare large swatches before substituting. See the full Willow Creek swatch →
Valspar Equivalent of Smoked Mauve
Valspar has no exact twin of Smoked Mauve. The nearest is Dusky Hyacinth (1003-10A) at ΔE 3.9 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 32.8 vs 34). Compare large swatches before substituting. See the full Dusky Hyacinth swatch →
PPG / Glidden Equivalent of Smoked Mauve
At PPG / Glidden, the closest color to Smoked Mauve is Coffee Custard (PPG1047-5) — very close at ΔE 2.5, though not an exact twin. It sits at the same lightness (LRV 35 vs 34) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Coffee Custard swatch →
Glidden Equivalent of Smoked Mauve
At Glidden, the closest color to Smoked Mauve is Coffee Custard (PPG1047-5) — very close at ΔE 3.45, though not an exact twin. It sits at the same lightness (LRV 35 vs 34) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Coffee Custard swatch →
Dutch Boy Equivalent of Smoked Mauve
At Dutch Boy, the closest color to Smoked Mauve is Iron Clawfoot (447-3DB) — very close at ΔE 3.05, though not an exact twin. It sits at the same lightness (LRV 35 vs 34) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Iron Clawfoot swatch →
HGTV Home by Sherwin-Williams Equivalent of Smoked Mauve
HGTV Home by Sherwin-Williams's nearest match is Truly Taupe (HGSW 3435), visually identical in normal room light (ΔE 1.7). It sits at the same lightness (LRV 35 vs 34) and carries a warm red-orange undertone, so it substitutes for Smoked Mauve without repainting risk. See the full Truly Taupe swatch →
Dunn-Edwards Equivalent of Smoked Mauve
At Dunn-Edwards, the closest color to Smoked Mauve is Wind in the Willows (DEGR10) — very close at ΔE 2.91, though not an exact twin. It sits at the same lightness (LRV 34 vs 34) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Wind in the Willows swatch →
Magnolia Home Equivalent of Smoked Mauve
Magnolia Home has no exact twin of Smoked Mauve. The nearest is Watering Can (JG-135) at ΔE 4.03 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 34 vs 34). Compare large swatches before substituting. See the full Watering Can swatch →
Farrow & Ball Equivalent of Smoked Mauve
Farrow & Ball has no exact twin of Smoked Mauve. The nearest is Worsted (NO. 284) at ΔE 4.25 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 33 vs 34). Compare large swatches before substituting. See the full Worsted swatch →
Diamond Vogel Equivalent of Smoked Mauve
Diamond Vogel has no exact twin of Smoked Mauve. The nearest is Jet Gray (0548) at ΔE 4.32 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 34 vs 34). Compare large swatches before substituting. See the full Jet Gray swatch →
C2 Paint Equivalent of Smoked Mauve
At C2 Paint, the closest color to Smoked Mauve is Coco Malt (C2-796) — very close at ΔE 3.4, though not an exact twin. It sits at the same lightness (LRV 35 vs 34) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Coco Malt swatch →