Color spec
| Brand | Behr |
| Name | Fond Memory |
| SKU | 130F-4 |
| Hex | #B298A6 |
| RGB | 178, 152, 166 |
| HSL | 328°, 14%, 65% |
| LRV | 35 |
| Undertone | warm magenta tone |
| Family | Purple |
About Behr Fond Memory
Fond Memory sits in the mid-range at LRV 35, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Fond Memory is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Fond Memory within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #B298A6 in HSL space. Pair Fond Memory with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Fond Memory Equivalents at Other Brands
Matching Fond Memory from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 130F-4 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Fond Memory
At Sherwin-Williams, the closest color to Fond Memory is Rosé (SW 6290) — very close at ΔE 3.23, though not an exact twin. It sits at the same lightness (LRV 34 vs 35) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Rosé swatch →
Benjamin Moore Equivalent of Fond Memory
Benjamin Moore has no exact twin of Fond Memory. The nearest is Iris Bliss (1383) at ΔE 3.85 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 34 vs 35). Compare large swatches before substituting. See the full Iris Bliss swatch →
Valspar Equivalent of Fond Memory
Valspar's nearest match is Dusty Lavender (1002-7C), visually identical in normal room light (ΔE 1.36). It runs slightly darker (LRV 33.2 vs 35) and carries a warm magenta undertone, so it substitutes for Fond Memory without repainting risk. See the full Dusty Lavender swatch →
PPG / Glidden Equivalent of Fond Memory
PPG / Glidden's nearest match is Ashberry (PPG1179-5), visually identical in normal room light (ΔE 1.09). It sits at the same lightness (LRV 34 vs 35) and carries a warm magenta undertone, so it substitutes for Fond Memory without repainting risk. See the full Ashberry swatch →
Glidden Equivalent of Fond Memory
Glidden's nearest match is Ashberry (PPG1179-5), visually identical in normal room light (ΔE 1.7). It sits at the same lightness (LRV 34 vs 35) and carries a warm magenta undertone, so it substitutes for Fond Memory without repainting risk. See the full Ashberry swatch →
Dutch Boy Equivalent of Fond Memory
At Dutch Boy, the closest color to Fond Memory is Jasmine Flower (301-4DB) — very close at ΔE 3.23, though not an exact twin. It sits at the same lightness (LRV 34 vs 35) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Jasmine Flower swatch →
Dunn-Edwards Equivalent of Fond Memory
Dunn-Edwards's nearest match is Grapevine (DET408), visually identical in normal room light (ΔE 1.97). It sits at the same lightness (LRV 34 vs 35) and carries a warm magenta undertone, so it substitutes for Fond Memory without repainting risk. See the full Grapevine swatch →
Diamond Vogel Equivalent of Fond Memory
Diamond Vogel has no exact twin of Fond Memory. The nearest is Gypsy's Gown (1311) at ΔE 4.28 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 35 vs 35). Compare large swatches before substituting. See the full Gypsy's Gown swatch →
Hirshfield's Equivalent of Fond Memory
Hirshfield's's nearest match is Play Time (1220), visually identical in normal room light (ΔE 1.03). It runs slightly lighter (LRV 37 vs 35) and carries a warm magenta undertone, so it substitutes for Fond Memory without repainting risk. See the full Play Time swatch →
Kompozit Equivalent of Fond Memory
Kompozit's nearest match is Play Time (1220), visually identical in normal room light (ΔE 1.03). It sits at the same lightness (LRV 36 vs 35) and carries a warm magenta undertone, so it substitutes for Fond Memory without repainting risk. See the full Play Time swatch →