Color guide · Behr · Purple

Fond Memory

130F-4 · #B298A6 · LRV 35 · warm magenta tone

130F-4 · #B298A6 · LRV 35 — warm magenta tone, mid-tone — versatile but shifts visibly with light.

Fond MemoryBehr · 130F-4
The color, edge to edge.Use your own photo →
Fond Memory
BEHR · 130F-4 · #B298A6
Brand · codeBehr130F-4 · all Behr purples
LRV35Mid-tone — versatile but shifts visibly with light.
Undertonewarm magenta tone
FamilyPurple
Hex · RGB · HSL#B298A6 · 178, 152, 166 · 328°, 14%, 65%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Blue Nova17
  2. 2Gothic Purple24
  3. 3Fond Memory35
  4. 4French Lilac56
  5. 5Lavender Mist63
Undertone and depth

What Color Is Fond Memory, Really?

Fond Memory reads as a warm magenta tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Behr 130F-4 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Fond Memory

Fond Memory is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.

Light by light

How Lighting Changes Fond Memory

Fond Memory sits in the mid-range at LRV 35, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Test it in your light, not a showroom's

Most complaints about Fond Memory are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Behr 130F-4 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Behr Colors

The nearest shades to Fond Memory within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Fond Memory · 7.9 : 1 · passes AA and AAAWhite text on Fond Memory · 2.6 : 1 · fails for text

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #B298A6 in HSL space. Pair Fond Memory with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#B298A6 + #98B2A4
TRIADIC
#B298A6 · #A6B298 · #98A6B2
ANALOGOUS
#B198B2 · #B298A6 · #B29899

Have you painted with Fond Memory?

Rate it — one tap helps the next reader decide.

Ask a Question

Jessica Williams

Not sure about Fond Memory in your room?

Ask Jessica below — every question gets a real reply, usually within a day.

Keep exploring