Color guide · Benjamin Moore · Purple

Heather Plum

1396 · #BDADD5 · LRV 46 · cool violet tone

1396 · #BDADD5 · LRV 46 — cool violet tone, mid-tone — versatile but shifts visibly with light.

Heather PlumBenjamin Moore · 1396
The color, edge to edge.Use your own photo →
Heather Plum
BENJAMIN MOORE · 1396 · #BDADD5
Brand · codeBenjamin Moore1396 · all Benjamin Moore purples
LRV46Mid-tone — versatile but shifts visibly with light.
Undertonecool violet tone
FamilyPurple
Hex · RGB · HSL#BDADD5 · 189, 173, 213 · 264°, 32%, 76%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Blue Nova17
  2. 2Gothic Purple24
  3. 3Heather Plum46
  4. 4French Lilac56
  5. 5Lavender Mist63
Undertone and depth

What Color Is Heather Plum, Really?

Heather Plum reads as a cool violet tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Benjamin Moore 1396 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Heather Plum

Heather Plum is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.

Light by light

How Lighting Changes Heather Plum

Heather Plum sits in the mid-range at LRV 46, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Test it in your light, not a showroom's

Most complaints about Heather Plum are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore 1396 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Heather Plum within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Heather Plum · 10.1 : 1 · passes AA and AAAWhite text on Heather Plum · 2.1 : 1 · fails for text

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #BDADD5 in HSL space. Pair Heather Plum with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#BDADD5 + #C5D5AD
TRIADIC
#BDADD5 · #D5BDAD · #ADD5BD
ANALOGOUS
#ADB1D5 · #BDADD5 · #D1ADD5

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Jessica Williams

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