Color spec
| Brand | Behr |
| Name | Coastal Beige |
| SKU | PPU7-13 |
| Hex | #F0EADA |
| RGB | 240, 234, 218 |
| HSL | 44°, 42%, 90% |
| LRV | 82 |
| Undertone | warm red-orange tone |
| Family | White |
What Color Is Coastal Beige, Really?
Behr Coastal Beige (MQ3-22) is a warm tan-beige with a light reflectance value of 50, which puts it exactly at the midpoint between white and black. It reads as a true medium-light wall color: clearly a color, not an off-white, but light enough to keep a room open. Its hue sits in the golden-tan range with moderate saturation, so the warmth is easy to see. This is a beige that admits it is beige, with a sandy, sun-baked cast rather than a gray-washed greige.
Behr markets it for coastal and Mediterranean palettes, and that is honest positioning: it looks like dry sand or limestone and pairs naturally with white trim, blue water tones, and natural wood.
Coastal Beige suits homes with plenty of daylight and people who want warmth without committing to a dark or trendy color. If your furnishings lean rattan, linen, terracotta, or oak, it will tie them together without competing.
Coastal Beige carries a warm red-orange undertone over a tan base. With saturation around 28 percent, this is not a barely-there neutral; the warmth is visible in almost any light. On the wall it leans golden-sand, and in strong warm light the red-orange component can push it toward a peachy tan.
That undertone is the main thing to test for. Hold a sample against your existing surfaces before committing. Against a cool gray sofa or blue-gray tile, Coastal Beige will look noticeably orange by contrast. Against white oak floors, cream upholstery, or travertine, it blends in and reads as a calm sandy neutral.
Also check it next to your trim. A yellow-leaning trim white can make Coastal Beige look muddy, while a clean or softly warm white lets the tan read fresh. Paint a large swatch, at least two feet square, and view it at midday and again under evening lamps.
Best Rooms and Uses for Coastal Beige
An LRV of 50 makes Coastal Beige a genuinely versatile mid-tone. It is light enough for whole-room walls in living rooms, bedrooms, hallways, and open-plan spaces, yet has enough depth that white trim, ceilings, and doors pop against it. That contrast is the easy formula: Coastal Beige walls, a high-LRV white on trim, done.
It also works as a whole-home connector color in sunny houses, since it stays consistent from room to room better than paler off-whites that swing with every exposure. In small or dim rooms, expect it to read a step deeper and more khaki; sample first.
On cabinets it makes a low-key alternative to white in a kitchen with warm counters and brass or bronze hardware. Outside, it is a classic exterior body color for stucco and siding in warm climates, holding up well in strong sun. It is too mid-toned for trim, and too quiet to be a front-door statement.
How Lighting Changes Coastal Beige
At LRV 50, Coastal Beige returns about half the light that hits it, so it shifts visibly with exposure without ever going dark.
In a north-facing room, the cool, steady light grays it down slightly and mutes the warmth; it will read more khaki than sand, which some people prefer and others find flat. In a south-facing room it does what it was designed to do: the red-orange undertone comes alive and the walls glow a soft golden sand most of the day. East light gives you that glow in the morning and a quieter, cooler version in the afternoon; west light reverses the schedule and can turn the color distinctly peachy at sunset.
Bulbs matter as much as windows. Warm bulbs around 2700K amplify the orange lean; if that feels heavy, switch to 3000K neutral-warm bulbs, which keep the color sandy rather than amber. Avoid very cool daylight bulbs, which fight the undertone.
Most complaints about Coastal Beige are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
TEST IT IN YOUR LIGHT →Coastal Beige vs Similar Colors
Behr has several near neighbors, and the differences are small but visible side by side.
Rye Bread (PPU8-10, LRV 52) is a touch lighter and slightly softer in its warmth. On the wall it reads a half-step airier, which makes it the safer pick for a dimmer room where Coastal Beige might turn heavy. Coastal Beige gives you a bit more presence and a sunnier cast in bright rooms.
Tea Bag (PPU8-09, LRV 50) matches Coastal Beige for depth but leans more khaki-green, with less of the red-orange warmth. Choose Tea Bag if you want an earthier, more organic beige next to greens and grays; choose Coastal Beige if you want the sandier, warmer coastal read.
Gobi Desert (710C-3, LRV 52) is slightly lighter with a whisper more pink in its warmth. It flatters rooms with terracotta or blush textiles, while Coastal Beige stays more strictly sand-toned. Sample any two of these together; in isolation they are easy to confuse.
Colors That Go With Coastal Beige
For trim, ceilings, and doors, Behr Swiss Coffee (12) is the natural partner. At LRV 80 it gives clear contrast while sharing enough warmth that neither color looks dirty. If you want a crisper, cooler edge, Ultra Pure White (1850) at LRV 92 maximizes contrast and suits a modern coastal look.
As a second wall color for an adjoining room or hallway, Wheat Bread (PPU7-19) at LRV 60 is a lighter cousin from the same sandy family, so the transition reads intentional rather than mismatched.
For accents, Back to Nature (S340-4), a muted green at LRV 38, brings in a botanical note that flatters the tan without clashing with its warmth; use it on a built-in, a powder room, or an accent wall. For the front door of a Coastal Beige exterior, Dark Navy (PPU14-20) at LRV 5 delivers the classic sand-and-navy pairing. Warm woods like oak and walnut, plus brass, bronze, and black metals, all sit comfortably alongside.
Need It From Another Brand?
Any paint counter can custom-tint Behr PPU7-13 directly — but if you would rather stay in one brand's own deck, these are the closest stock matches:
Similar Behr colors
closest in the Behr deckThe nearest shades to Coastal Beige within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F0EADA in HSL space. Pair Coastal Beige with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
The Questions Everyone Asks
Is Behr Coastal Beige warm or cool?
Warm, and clearly so. It has a red-orange undertone over a tan base with enough saturation that the warmth shows in most lighting. It reads as golden sand in sunny rooms and shifts toward a quieter khaki in cool north light, but it never reads cool or gray-leaning.
What trim white goes with Coastal Beige?
Behr Swiss Coffee (12) is the most forgiving choice. Its LRV of 80 gives real contrast against Coastal Beige's LRV of 50, and its soft warmth keeps the pairing cohesive. For a sharper, more modern edge, Behr Ultra Pure White (1850) at LRV 92 works, though it makes the beige look slightly deeper by comparison.
What does Coastal Beige's LRV of 50 mean in practice?
LRV 50 means the color reflects about half the light that hits it, the midpoint of the scale. In practice the walls stay light and open in daylight but have obvious depth, so white trim and ceilings stand out. In small or dim rooms it will read a step darker than the chip suggests.
Does Coastal Beige work on cabinets or exteriors?
Yes to both. On kitchen or bathroom cabinets it is a warm, understated alternative to white, especially with brass or bronze hardware and warm countertops. On exteriors it is a classic sandy body color for stucco and siding in sunny climates, pairing well with white trim and a dark door such as Behr Dark Navy (PPU14-20).
How is Coastal Beige different from Sherwin-Williams Relaxed Khaki?
They are very close. Sherwin-Williams Relaxed Khaki (SW 6149) also sits at LRV 50 and measures within a hair of Coastal Beige, so on a wall most people could not tell them apart. The realistic deciding factors are which brand your store carries and which paint line you prefer, not a visible color difference.
How should I sample Coastal Beige before painting?
Paint at least a two-foot-square swatch, or use a large peel-and-stick sample, on two walls that get different light. Check it at morning, midday, and evening under the bulbs you actually use. Watch specifically for the warm undertone turning peachy in strong afternoon sun and for the color flattening toward khaki in north-facing rooms.
Will It Work in YOUR Room?
No page can promise how Coastal Beige behaves in your light. Upload a photo and see it on your own walls in seconds — before you spend a cent on samples.
TRY COASTAL BEIGE ON YOUR ROOM →
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