Color spec
| Brand | Sherwin-Williams |
| Name | White Flour |
| SKU | SW 7102 |
| Hex | #F4EFE5 |
| RGB | 244, 239, 229 |
| HSL | 40°, 41%, 93% |
| LRV | 87 |
| Undertone | near-white with a hint of color |
| Family | White |
About Sherwin-Williams White Flour
White Flour is very light — LRV 87, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
White Flour shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. As a white, it's a natural for trim, ceilings and cabinets, and a clean backdrop for art.
Closest matches by brand
19 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all white from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Backdrop
Rust-Oleum
Kompozit
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to White Flour within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F4EFE5 in HSL space. Pair White Flour with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams White Flour Equivalents at Other Brands
Matching White Flour from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 7102 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of White Flour
The closest Behr equivalent of White Flour is Marshmallow (PPH-18). At ΔE 0.5 the two are indistinguishable on a wall — it carries the same near-white undertone and sits at the same lightness (LRV 87 vs 87). If Behr is your counter, order Marshmallow and you'll get the same color. See the full Marshmallow swatch →
Benjamin Moore Equivalent of White Flour
The closest Benjamin Moore equivalent of White Flour is Pink Damask (890). At ΔE 0.84 the two are indistinguishable on a wall — it carries the same near-white undertone and runs slightly darker (LRV 85 vs 87). If Benjamin Moore is your counter, order Pink Damask and you'll get the same color. See the full Pink Damask swatch →
Valspar Equivalent of White Flour
The closest Valspar equivalent of White Flour is Crisp Cotton (7007-4). At ΔE 0.93 the two are indistinguishable on a wall — it carries the same near-white undertone and sits at the same lightness (LRV 87 vs 87). If Valspar is your counter, order Crisp Cotton and you'll get the same color. See the full Crisp Cotton swatch →
PPG / Glidden Equivalent of White Flour
At PPG / Glidden, the closest color to White Flour is Crumb Cookie (PPG18-01) — very close at ΔE 2.14, though not an exact twin. It sits at the same lightness (LRV 87 vs 87) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Crumb Cookie swatch →
Glidden Equivalent of White Flour
The closest Glidden equivalent of White Flour is Floral White (61YY 85/050). At ΔE 0.46 the two are indistinguishable on a wall — it carries the same near-white undertone and runs slightly darker (LRV 85 vs 87). If Glidden is your counter, order Floral White and you'll get the same color. See the full Floral White swatch →
Dutch Boy Equivalent of White Flour
Dutch Boy's nearest match is Simplified White (020W), visually identical in normal room light (ΔE 1.15). It sits at the same lightness (LRV 86 vs 87) and carries a near-white undertone, so it substitutes for White Flour without repainting risk. See the full Simplified White swatch →
HGTV Home by Sherwin-Williams Equivalent of White Flour
The closest HGTV Home by Sherwin-Williams equivalent of White Flour is Storyteller (HGSW 4053). At ΔE 0 the two are indistinguishable on a wall — it carries the same near-white undertone and sits at the same lightness (LRV 87 vs 87). If HGTV Home by Sherwin-Williams is your counter, order Storyteller and you'll get the same color. See the full Storyteller swatch →
Dunn-Edwards Equivalent of White Flour
Dunn-Edwards's nearest match is Latte Froth (DE6239), visually identical in normal room light (ΔE 1.13). It runs noticeably darker (LRV 81 vs 87) and carries a near-white undertone, so it substitutes for White Flour without repainting risk. See the full Latte Froth swatch →
Magnolia Home Equivalent of White Flour
Magnolia Home's nearest match is Silos White (JG-107), visually identical in normal room light (ΔE 1.69). It sits at the same lightness (LRV 86 vs 87) and carries a near-white undertone, so it substitutes for White Flour without repainting risk. See the full Silos White swatch →
Farrow & Ball Equivalent of White Flour
Farrow & Ball's nearest match is Pointing (NO. 2003), visually identical in normal room light (ΔE 1.15). It sits at the same lightness (LRV 86 vs 87) and carries a near-white undertone, so it substitutes for White Flour without repainting risk. See the full Pointing swatch →
Diamond Vogel Equivalent of White Flour
The closest Diamond Vogel equivalent of White Flour is Bunny Cake (0012). At ΔE 0.89 the two are indistinguishable on a wall — it carries the same near-white undertone and sits at the same lightness (LRV 87 vs 87). If Diamond Vogel is your counter, order Bunny Cake and you'll get the same color. See the full Bunny Cake swatch →
Hirshfield's Equivalent of White Flour
Hirshfield's's nearest match is Bunny Cake (0012), visually identical in normal room light (ΔE 1.25). It sits at the same lightness (LRV 86 vs 87) and carries a near-white undertone, so it substitutes for White Flour without repainting risk. See the full Bunny Cake swatch →
Rodda Equivalent of White Flour
The closest Rodda equivalent of White Flour is Artisan White (CA013). At ΔE 0.45 the two are indistinguishable on a wall — it carries the same near-white undertone and sits at the same lightness (LRV 86 vs 87). If Rodda is your counter, order Artisan White and you'll get the same color. See the full Artisan White swatch →
C2 Paint Equivalent of White Flour
C2 Paint's nearest match is Jicama (C2-708), visually identical in normal room light (ΔE 1). It sits at the same lightness (LRV 86 vs 87) and carries a near-white undertone, so it substitutes for White Flour without repainting risk. See the full Jicama swatch →
Clare Equivalent of White Flour
At Clare, the closest color to White Flour is Wing It (PNT100-LT-24) — very close at ΔE 2.44, though not an exact twin. It sits at the same lightness (LRV 88 vs 87) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Wing It swatch →
Portola Paints Equivalent of White Flour
At Portola Paints, the closest color to White Flour is Origami (ORIGAMI) — very close at ΔE 2.27, though not an exact twin. It sits at the same lightness (LRV 86 vs 87) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Origami swatch →
Backdrop Equivalent of White Flour
Backdrop's nearest match is Tabula Rasa (BD-TR), visually identical in normal room light (ΔE 1.74). It runs slightly lighter (LRV 92 vs 87) and carries a near-white undertone, so it substitutes for White Flour without repainting risk. See the full Tabula Rasa swatch →
Rust-Oleum Equivalent of White Flour
Rust-Oleum has no exact twin of White Flour. The nearest is Chiffon Cream (329598) at ΔE 4.96 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 92 vs 87). Compare large swatches before substituting. See the full Chiffon Cream swatch →
Kompozit Equivalent of White Flour
Kompozit's nearest match is Bunny Cake (0012), visually identical in normal room light (ΔE 1.25). It sits at the same lightness (LRV 87 vs 87) and carries a near-white undertone, so it substitutes for White Flour without repainting risk. See the full Bunny Cake swatch →