Color spec
| Brand | Hirshfield's |
| Name | Plum's the Word |
| SKU | 1239 |
| Hex | #DACEE8 |
| RGB | 218, 206, 232 |
| HSL | 268°, 36%, 86% |
| LRV | 66 |
| Undertone | violet / cool |
| Family | Purple |
About Hirshfield's Plum's the Word
At LRV 66, Plum's the Word is a light color that bounces daylight around a room without tipping into stark white. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Plum's the Word is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Hirshfield's colors
closest in the Hirshfield's deckThe nearest shades to Plum's the Word within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #DACEE8 in HSL space. Pair Plum's the Word with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Hirshfield's Plum's the Word Equivalents at Other Brands
Matching Plum's the Word from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 1239 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Plum's the Word
At Sherwin-Williams, the closest color to Plum's the Word is Potentially Purple (SW 6821) — very close at ΔE 3.34, though not an exact twin. It runs slightly darker (LRV 62 vs 66) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Potentially Purple swatch →
Behr Equivalent of Plum's the Word
Behr's nearest match is Orchid Haze (S110-2), visually identical in normal room light (ΔE 1.65). It runs slightly darker (LRV 64 vs 66) and carries a cool violet undertone, so it substitutes for Plum's the Word without repainting risk. See the full Orchid Haze swatch →
Benjamin Moore Equivalent of Plum's the Word
The closest Benjamin Moore equivalent of Plum's the Word is Lily Lavender (2071-60). At ΔE 0.36 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 65 vs 66). If Benjamin Moore is your counter, order Lily Lavender and you'll get the same color. See the full Lily Lavender swatch →
Valspar Equivalent of Plum's the Word
At Valspar, the closest color to Plum's the Word is Will o' the Wisp (8001-48B) — very close at ΔE 2.4, though not an exact twin. It sits at the same lightness (LRV 65 vs 66) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Will o' the Wisp swatch →
PPG / Glidden Equivalent of Plum's the Word
At PPG / Glidden, the closest color to Plum's the Word is Syrian Violet (PPG1250-3) — very close at ΔE 3.11, though not an exact twin. It runs slightly darker (LRV 63 vs 66) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Syrian Violet swatch →
Glidden Equivalent of Plum's the Word
At Glidden, the closest color to Plum's the Word is Syrian Violet (PPG1250-3) — very close at ΔE 3.08, though not an exact twin. It runs slightly darker (LRV 64 vs 66) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Syrian Violet swatch →
Dutch Boy Equivalent of Plum's the Word
At Dutch Boy, the closest color to Plum's the Word is Sleepy Purple (144-3DB) — very close at ΔE 2.1, though not an exact twin. It runs slightly darker (LRV 62 vs 66) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Sleepy Purple swatch →
HGTV Home by Sherwin-Williams Equivalent of Plum's the Word
At HGTV Home by Sherwin-Williams, the closest color to Plum's the Word is Violet Cache (HGSW 1416) — very close at ΔE 3.34, though not an exact twin. It runs slightly darker (LRV 62 vs 66) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Violet Cache swatch →
Dunn-Edwards Equivalent of Plum's the Word
Dunn-Edwards's nearest match is Shimmering Sky (DE5960), visually identical in normal room light (ΔE 1.39). It runs slightly darker (LRV 62 vs 66) and carries a cool violet undertone, so it substitutes for Plum's the Word without repainting risk. See the full Shimmering Sky swatch →
Magnolia Home Equivalent of Plum's the Word
Magnolia Home doesn't make a true equivalent of Plum's the Word — the nearest deck color, In Bloom (JG-98), is clearly different (ΔE 9.63). For an exact match, any Magnolia Home retailer can custom-tint Hirshfield's 1239 instead. See the full In Bloom swatch →
Farrow & Ball Equivalent of Plum's the Word
Farrow & Ball doesn't make a true equivalent of Plum's the Word — the nearest deck color, Dimpse (NO. 277), is clearly different (ΔE 13.98). For an exact match, any Farrow & Ball retailer can custom-tint Hirshfield's 1239 instead. See the full Dimpse swatch →
Diamond Vogel Equivalent of Plum's the Word
The closest Diamond Vogel equivalent of Plum's the Word is Plum's the Word (1239). At ΔE 0.72 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 65 vs 66). If Diamond Vogel is your counter, order Plum's the Word and you'll get the same color. See the full Plum's the Word swatch →
Rodda Equivalent of Plum's the Word
Rodda doesn't make a true equivalent of Plum's the Word — the nearest deck color, Once Upon a Time (R103), is clearly different (ΔE 9.53). For an exact match, any Rodda retailer can custom-tint Hirshfield's 1239 instead. See the full Once Upon a Time swatch →
C2 Paint Equivalent of Plum's the Word
C2 Paint doesn't make a true equivalent of Plum's the Word — the nearest deck color, Idyllic (C2-786), is clearly different (ΔE 10.96). For an exact match, any C2 Paint retailer can custom-tint Hirshfield's 1239 instead. See the full Idyllic swatch →
Clare Equivalent of Plum's the Word
Clare doesn't make a true equivalent of Plum's the Word — the nearest deck color, Wink (PNT100-LT-31), is clearly different (ΔE 11.94). For an exact match, any Clare retailer can custom-tint Hirshfield's 1239 instead. See the full Wink swatch →
Portola Paints Equivalent of Plum's the Word
Portola Paints doesn't make a true equivalent of Plum's the Word — the nearest deck color, Gypsy (GYPSY), is clearly different (ΔE 11.66). For an exact match, any Portola Paints retailer can custom-tint Hirshfield's 1239 instead. See the full Gypsy swatch →
Annie Sloan Equivalent of Plum's the Word
Annie Sloan doesn't make a true equivalent of Plum's the Word — the nearest deck color, Old Ochre (OLD OCHRE), is clearly different (ΔE 24.71). For an exact match, any Annie Sloan retailer can custom-tint Hirshfield's 1239 instead. See the full Old Ochre swatch →
Backdrop Equivalent of Plum's the Word
Backdrop doesn't make a true equivalent of Plum's the Word — the nearest deck color, Real Real (BD-RR), is clearly different (ΔE 20.68). For an exact match, any Backdrop retailer can custom-tint Hirshfield's 1239 instead. See the full Real Real swatch →
Rust-Oleum Equivalent of Plum's the Word
Rust-Oleum doesn't make a true equivalent of Plum's the Word — the nearest deck color, Blush Pink (285142), is clearly different (ΔE 10.87). For an exact match, any Rust-Oleum retailer can custom-tint Hirshfield's 1239 instead. See the full Blush Pink swatch →
Kompozit Equivalent of Plum's the Word
The closest Kompozit equivalent of Plum's the Word is Plum's the Word (1239). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 65 vs 66). If Kompozit is your counter, order Plum's the Word and you'll get the same color. See the full Plum's the Word swatch →