CP

Hirshfield's Fashionably Plum1205 · #B28CA9 · LRV 33

Fashionably Plum reads as a warm magenta tone — mid-tone — versatile but shifts visibly with light. The notes below cover the color's details, what Hirshfield's 1205 actually looks like under different light, and the closest matches at competing US brands.

HIRSHFIELD'S FASHIONABLY PLUM
RGB 178, 140, 169LRV 33

Color spec

BrandHirshfield's
NameFashionably Plum
SKU1205
Hex#B28CA9
RGB178, 140, 169
HSL314°, 20%, 62%
LRV33
Undertonewarm magenta tone
FamilyPurple
See Hirshfield's Fashionably Plum on your own walls — upload a room photo.SEE IT IN YOUR ROOM →

About Hirshfield's Fashionably Plum

Fashionably Plum sits in the mid-range at LRV 33, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Fashionably Plum is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.

Closest matches by brand

11 brands within ΔE 5

The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.

Sherwin-Williams

1,947 colors in deck · best ΔE 3.28
All purple at Sherwin-Williams →
SW 6837 · #A785A7 · ΔE 3.28 · LRV 28
SW 74 · #A489A0 · ΔE 3.88 · LRV 28
SW 6978 · #B883B0 · ΔE 4.95 · LRV 29

Behr

5,644 colors in deck · best ΔE 2.39
All purple at Behr →
HDC-MD-10 · #BA93B2 · ΔE 2.39 · LRV 35
S130-4 · #BB88AF · ΔE 3.55 · LRV 31
150F-4 · #B5839D · ΔE 3.94 · LRV 28
MQ5-33 · #A58FA7 · ΔE 4.66 · LRV 30

Benjamin Moore

4,068 colors in deck · best ΔE 2.48
All purple at Benjamin Moore →
1370 · #BD90AE · ΔE 2.48 · LRV 35
1377 · #BB95AE · ΔE 3.02 · LRV 35

Valspar

2,858 colors in deck · best ΔE 2.85
All purple at Valspar →
V039-4 · #B987A7 · ΔE 2.85 · LRV 30.5

PPG / Glidden

2,132 colors in deck · best ΔE 1.94
All purple at PPG / Glidden →
PPG17-08 · #B08AAD · ΔE 1.94 · LRV 30
PPG1178-5 · #AF8EA5 · ΔE 2.16 · LRV 31
PPG1177-5 · #A58AA3 · ΔE 3.49 · LRV 29
PPG18-07 · #AF909F · ΔE 4.89 · LRV 32

Glidden

3,101 colors in deck · best ΔE 2.16
All purple at Glidden →
PPG1178-5 · #AF8EA5 · ΔE 2.16 · LRV 31
PPG17-08 · #B08AAE · ΔE 2.22 · LRV 30
PPG1177-5 · #A489A3 · ΔE 3.58 · LRV 28
PPG18-07 · #AF8F9E · ΔE 4.79 · LRV 31

Dutch Boy

1,340 colors in deck · best ΔE 2.77
All purple at Dutch Boy →
246-4DB · #B890A6 · ΔE 2.77 · LRV 33
HGSW 1434 · #A785A7 · ΔE 3.28 · LRV 28
HGSW 6837 · #A785A7 · ΔE 3.28 · LRV 28

Dunn-Edwards

2,298 colors in deck · best ΔE 4.45
All purple at Dunn-Edwards →
DET408 · #B194A6 · ΔE 4.45 · LRV 34

Diamond Vogel

1,386 colors in deck · best ΔE 1.23
All purple at Diamond Vogel →
1205 · #B590AC · ΔE 1.23 · LRV 33
1170 · #BE8DAE · ΔE 2.89 · LRV 33
1199 · #AF96B2 · ΔE 4.21 · LRV 34

Kompozit

1,321 colors in deck · best ΔE 0
All purple at Kompozit →
1205 · #B28CA9 · ΔE 0 · LRV 31
1170 · #BD88AB · ΔE 3.46 · LRV 31
1199 · #AC92B0 · ΔE 3.57 · LRV 32

Similar Hirshfield's colors

closest in the Hirshfield's deck

The nearest shades to Fashionably Plum within Hirshfield's's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

1199 · LRV 34
1170 · LRV 33
1185 · LRV 35
0113 · LRV 30
1235 · LRV 34
1311 · LRV 35

Coordinated palette

Generated by hue-rotating #B28CA9 in HSL space. Pair Fashionably Plum with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#B28CA9 + #8CB295
TRIADIC
#B28CA9 · #A9B28C · #8CA9B2
ANALOGOUS
#A88CB2 · #B28CA9 · #B28C96

Accessibility (WCAG contrast)

Sample text on white
2.91:1fail
Sample text on black
7.22:1AAA

WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.

Hirshfield's Fashionably Plum Equivalents at Other Brands

Matching Fashionably Plum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Hirshfield's 1205 directly — these equivalents are for when you'd rather stay inside one brand's own deck.

Sherwin-Williams Equivalent of Fashionably Plum

At Sherwin-Williams, the closest color to Fashionably Plum is Baroness (SW 6837) — very close at ΔE 3.28, though not an exact twin. It runs slightly darker (LRV 28 vs 33) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Baroness swatch →

Behr Equivalent of Fashionably Plum

Behr has no exact twin of Fashionably Plum. The nearest is Cherry Juice (S130-4) at ΔE 3.55 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 31 vs 33). Compare large swatches before substituting. See the full Cherry Juice swatch →

Benjamin Moore Equivalent of Fashionably Plum

At Benjamin Moore, the closest color to Fashionably Plum is Victorian Purple (1370) — very close at ΔE 2.48, though not an exact twin. It runs slightly lighter (LRV 35 vs 33) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Victorian Purple swatch →

Valspar Equivalent of Fashionably Plum

At Valspar, the closest color to Fashionably Plum is A Plum Job (V039-4) — very close at ΔE 2.85, though not an exact twin. It runs slightly darker (LRV 30.5 vs 33) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full A Plum Job swatch →

PPG / Glidden Equivalent of Fashionably Plum

PPG / Glidden's nearest match is Heather Glen (PPG17-08), visually identical in normal room light (ΔE 1.94). It runs slightly darker (LRV 30 vs 33) and carries a warm magenta undertone, so it substitutes for Fashionably Plum without repainting risk. See the full Heather Glen swatch →

Glidden Equivalent of Fashionably Plum

At Glidden, the closest color to Fashionably Plum is Palisade Orchid (PPG1178-5) — very close at ΔE 2.16, though not an exact twin. It runs slightly darker (LRV 31 vs 33) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Palisade Orchid swatch →

Dutch Boy Equivalent of Fashionably Plum

At Dutch Boy, the closest color to Fashionably Plum is Purple Zinnia (246-4DB) — very close at ΔE 2.77, though not an exact twin. It sits at the same lightness (LRV 33 vs 33) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Purple Zinnia swatch →

HGTV Home by Sherwin-Williams Equivalent of Fashionably Plum

At HGTV Home by Sherwin-Williams, the closest color to Fashionably Plum is Violet Royale (HGSW 1434) — very close at ΔE 3.28, though not an exact twin. It runs slightly darker (LRV 28 vs 33) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Violet Royale swatch →

Dunn-Edwards Equivalent of Fashionably Plum

Dunn-Edwards has no exact twin of Fashionably Plum. The nearest is Grapevine (DET408) at ΔE 4.45 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 34 vs 33). Compare large swatches before substituting. See the full Grapevine swatch →

Diamond Vogel Equivalent of Fashionably Plum

Diamond Vogel's nearest match is Fashionably Plum (1205), visually identical in normal room light (ΔE 1.23). It sits at the same lightness (LRV 33 vs 33) and carries a warm magenta undertone, so it substitutes for Fashionably Plum without repainting risk. See the full Fashionably Plum swatch →

Kompozit Equivalent of Fashionably Plum

The closest Kompozit equivalent of Fashionably Plum is Fashionably Plum (1205). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm magenta undertone and runs slightly darker (LRV 31 vs 33). If Kompozit is your counter, order Fashionably Plum and you'll get the same color. See the full Fashionably Plum swatch →

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