Color spec
| Brand | Benjamin Moore |
| Name | Victorian Purple |
| SKU | 1370 |
| Hex | #BD90AE |
| RGB | 189, 144, 174 |
| HSL | 320°, 25%, 65% |
| LRV | 35 |
| Undertone | warm magenta tone |
| Family | Purple |
About Benjamin Moore Victorian Purple
Victorian Purple sits in the mid-range at LRV 35, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Victorian Purple is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Diamond Vogel
Hirshfield's
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Victorian Purple within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #BD90AE in HSL space. Pair Victorian Purple with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Victorian Purple Equivalents at Other Brands
Matching Victorian Purple from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 1370 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Victorian Purple
Behr's nearest match is Blooming Lilac (HDC-MD-10), visually identical in normal room light (ΔE 1.68). It sits at the same lightness (LRV 35 vs 35) and carries a warm magenta undertone, so it substitutes for Victorian Purple without repainting risk. See the full Blooming Lilac swatch →
Valspar Equivalent of Victorian Purple
At Valspar, the closest color to Victorian Purple is A Plum Job (V039-4) — very close at ΔE 2.65, though not an exact twin. It runs slightly darker (LRV 30.5 vs 35) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full A Plum Job swatch →
PPG / Glidden Equivalent of Victorian Purple
The closest PPG / Glidden equivalent of Victorian Purple is Mauve Magic (PPG1180-5). At ΔE 0.98 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 35 vs 35). If PPG / Glidden is your counter, order Mauve Magic and you'll get the same color. See the full Mauve Magic swatch →
Glidden Equivalent of Victorian Purple
The closest Glidden equivalent of Victorian Purple is Mauve Magic (PPG1180-5). At ΔE 0.98 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 35 vs 35). If Glidden is your counter, order Mauve Magic and you'll get the same color. See the full Mauve Magic swatch →
Dutch Boy Equivalent of Victorian Purple
At Dutch Boy, the closest color to Victorian Purple is Purple Zinnia (246-4DB) — very close at ΔE 2.63, though not an exact twin. It runs slightly darker (LRV 33 vs 35) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Purple Zinnia swatch →
HGTV Home by Sherwin-Williams Equivalent of Victorian Purple
HGTV Home by Sherwin-Williams has no exact twin of Victorian Purple. The nearest is Rosee Pink (HGSW 1015) at ΔE 4.98 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 39 vs 35). Compare large swatches before substituting. See the full Rosee Pink swatch →
Diamond Vogel Equivalent of Victorian Purple
Diamond Vogel's nearest match is Lavender Quartz (1170), visually identical in normal room light (ΔE 1.22). It runs slightly darker (LRV 33 vs 35) and carries a warm magenta undertone, so it substitutes for Victorian Purple without repainting risk. See the full Lavender Quartz swatch →
Hirshfield's Equivalent of Victorian Purple
At Hirshfield's, the closest color to Victorian Purple is Lavender Quartz (1170) — very close at ΔE 2.62, though not an exact twin. It runs slightly darker (LRV 33 vs 35) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Lavender Quartz swatch →
Kompozit Equivalent of Victorian Purple
At Kompozit, the closest color to Victorian Purple is Lavender Quartz (1170) — very close at ΔE 2.62, though not an exact twin. It runs slightly darker (LRV 31 vs 35) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Lavender Quartz swatch →