Color spec
| Brand | Glidden |
| Name | Mauve Magic |
| SKU | PPG1180-5 |
| Hex | #BF91B2 |
| RGB | 191, 145, 178 |
| HSL | 317°, 26%, 66% |
| LRV | 35 |
| Undertone | magenta / warm |
| Family | Purple |
About Glidden Mauve Magic
Mauve Magic sits in the mid-range at LRV 35, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Mauve Magic is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Mauve Magic within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #BF91B2 in HSL space. Pair Mauve Magic with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Mauve Magic Equivalents at Other Brands
Matching Mauve Magic from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden PPG1180-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Mauve Magic
Sherwin-Williams doesn't make a true equivalent of Mauve Magic — the nearest deck color, Rosé (SW 6290), is clearly different (ΔE 6.94). For an exact match, any Sherwin-Williams retailer can custom-tint Glidden PPG1180-5 instead. See the full Rosé swatch →
Behr Equivalent of Mauve Magic
Behr's nearest match is Blooming Lilac (HDC-MD-10), visually identical in normal room light (ΔE 1.64). It sits at the same lightness (LRV 35 vs 35) and carries a warm magenta undertone, so it substitutes for Mauve Magic without repainting risk. See the full Blooming Lilac swatch →
Benjamin Moore Equivalent of Mauve Magic
The closest Benjamin Moore equivalent of Mauve Magic is Victorian Purple (1370). At ΔE 0.98 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 35 vs 35). If Benjamin Moore is your counter, order Victorian Purple and you'll get the same color. See the full Victorian Purple swatch →
Valspar Equivalent of Mauve Magic
Valspar doesn't make a true equivalent of Mauve Magic — the nearest deck color, Izzy's Mittens (V038-4), is clearly different (ΔE 5.6). For an exact match, any Valspar retailer can custom-tint Glidden PPG1180-5 instead. See the full Izzy's Mittens swatch →
PPG / Glidden Equivalent of Mauve Magic
The closest PPG / Glidden equivalent of Mauve Magic is Mauve Magic (PPG1180-5). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 35 vs 35). If PPG / Glidden is your counter, order Mauve Magic and you'll get the same color. See the full Mauve Magic swatch →
Dutch Boy Equivalent of Mauve Magic
Dutch Boy has no exact twin of Mauve Magic. The nearest is Glitzy Glam (145-4DB) at ΔE 3.78 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 36 vs 35). Compare large swatches before substituting. See the full Glitzy Glam swatch →
HGTV Home by Sherwin-Williams Equivalent of Mauve Magic
HGTV Home by Sherwin-Williams doesn't make a true equivalent of Mauve Magic — the nearest deck color, Rosee Pink (HGSW 1015), is clearly different (ΔE 5.39). For an exact match, any HGTV Home by Sherwin-Williams retailer can custom-tint Glidden PPG1180-5 instead. See the full Rosee Pink swatch →
Dunn-Edwards Equivalent of Mauve Magic
Dunn-Edwards doesn't make a true equivalent of Mauve Magic — the nearest deck color, Grapevine (DET408), is clearly different (ΔE 5.97). For an exact match, any Dunn-Edwards retailer can custom-tint Glidden PPG1180-5 instead. See the full Grapevine swatch →
Magnolia Home Equivalent of Mauve Magic
Magnolia Home doesn't make a true equivalent of Mauve Magic — the nearest deck color, Vintage Collection (JG-99), is clearly different (ΔE 17.45). For an exact match, any Magnolia Home retailer can custom-tint Glidden PPG1180-5 instead. See the full Vintage Collection swatch →
Farrow & Ball Equivalent of Mauve Magic
Farrow & Ball doesn't make a true equivalent of Mauve Magic — the nearest deck color, Cinder Rose (NO. 246), is clearly different (ΔE 10.43). For an exact match, any Farrow & Ball retailer can custom-tint Glidden PPG1180-5 instead. See the full Cinder Rose swatch →
Diamond Vogel Equivalent of Mauve Magic
Diamond Vogel's nearest match is Lavender Quartz (1170), visually identical in normal room light (ΔE 1.22). It runs slightly darker (LRV 33 vs 35) and carries a warm magenta undertone, so it substitutes for Mauve Magic without repainting risk. See the full Lavender Quartz swatch →
Hirshfield's Equivalent of Mauve Magic
At Hirshfield's, the closest color to Mauve Magic is Lavender Quartz (1170) — very close at ΔE 2.66, though not an exact twin. It runs slightly darker (LRV 33 vs 35) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Lavender Quartz swatch →
Rodda Equivalent of Mauve Magic
Rodda doesn't make a true equivalent of Mauve Magic — the nearest deck color, Wild and Free (R104), is clearly different (ΔE 16.19). For an exact match, any Rodda retailer can custom-tint Glidden PPG1180-5 instead. See the full Wild and Free swatch →
C2 Paint Equivalent of Mauve Magic
C2 Paint doesn't make a true equivalent of Mauve Magic — the nearest deck color, African Purple (C2-781), is clearly different (ΔE 12.54). For an exact match, any C2 Paint retailer can custom-tint Glidden PPG1180-5 instead. See the full African Purple swatch →
Clare Equivalent of Mauve Magic
Clare doesn't make a true equivalent of Mauve Magic — the nearest deck color, Cosmic Vibes (PNT100-LT-32), is clearly different (ΔE 16.49). For an exact match, any Clare retailer can custom-tint Glidden PPG1180-5 instead. See the full Cosmic Vibes swatch →
Portola Paints Equivalent of Mauve Magic
Portola Paints doesn't make a true equivalent of Mauve Magic — the nearest deck color, Havana (HAVANA), is clearly different (ΔE 20.23). For an exact match, any Portola Paints retailer can custom-tint Glidden PPG1180-5 instead. See the full Havana swatch →
Annie Sloan Equivalent of Mauve Magic
Annie Sloan doesn't make a true equivalent of Mauve Magic — the nearest deck color, French Linen (FRENCH LINEN), is clearly different (ΔE 29.43). For an exact match, any Annie Sloan retailer can custom-tint Glidden PPG1180-5 instead. See the full French Linen swatch →
Backdrop Equivalent of Mauve Magic
Backdrop doesn't make a true equivalent of Mauve Magic — the nearest deck color, Rosita (BD-RO), is clearly different (ΔE 15.9). For an exact match, any Backdrop retailer can custom-tint Glidden PPG1180-5 instead. See the full Rosita swatch →
Rust-Oleum Equivalent of Mauve Magic
Rust-Oleum doesn't make a true equivalent of Mauve Magic — the nearest deck color, Oat Latte (391446), is clearly different (ΔE 22.22). For an exact match, any Rust-Oleum retailer can custom-tint Glidden PPG1180-5 instead. See the full Oat Latte swatch →
Kompozit Equivalent of Mauve Magic
At Kompozit, the closest color to Mauve Magic is Lavender Quartz (1170) — very close at ΔE 2.66, though not an exact twin. It runs slightly darker (LRV 31 vs 35) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Lavender Quartz swatch →