Color spec
| Brand | PPG / Glidden |
| Name | Mauve Magic |
| SKU | PPG1180-5 |
| Hex | #BF91B2 |
| RGB | 191, 145, 178 |
| HSL | 317°, 26%, 66% |
| LRV | 35 |
| Undertone | warm magenta tone |
| Family | Purple |
About PPG / Glidden Mauve Magic
Mauve Magic sits in the mid-range at LRV 35, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Mauve Magic is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar PPG / Glidden colors
closest in the PPG / Glidden deckThe nearest shades to Mauve Magic within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #BF91B2 in HSL space. Pair Mauve Magic with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
PPG / Glidden Mauve Magic Equivalents at Other Brands
Matching Mauve Magic from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint PPG / Glidden PPG1180-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Mauve Magic
Behr's nearest match is Blooming Lilac (HDC-MD-10), visually identical in normal room light (ΔE 1.64). It sits at the same lightness (LRV 35 vs 35) and carries a warm magenta undertone, so it substitutes for Mauve Magic without repainting risk. See the full Blooming Lilac swatch →
Benjamin Moore Equivalent of Mauve Magic
The closest Benjamin Moore equivalent of Mauve Magic is Victorian Purple (1370). At ΔE 0.98 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 35 vs 35). If Benjamin Moore is your counter, order Victorian Purple and you'll get the same color. See the full Victorian Purple swatch →
Glidden Equivalent of Mauve Magic
The closest Glidden equivalent of Mauve Magic is Mauve Magic (PPG1180-5). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 35 vs 35). If Glidden is your counter, order Mauve Magic and you'll get the same color. See the full Mauve Magic swatch →
Dutch Boy Equivalent of Mauve Magic
Dutch Boy has no exact twin of Mauve Magic. The nearest is Glitzy Glam (145-4DB) at ΔE 3.78 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 36 vs 35). Compare large swatches before substituting. See the full Glitzy Glam swatch →
Diamond Vogel Equivalent of Mauve Magic
Diamond Vogel's nearest match is Lavender Quartz (1170), visually identical in normal room light (ΔE 1.22). It runs slightly darker (LRV 33 vs 35) and carries a warm magenta undertone, so it substitutes for Mauve Magic without repainting risk. See the full Lavender Quartz swatch →
Hirshfield's Equivalent of Mauve Magic
At Hirshfield's, the closest color to Mauve Magic is Lavender Quartz (1170) — very close at ΔE 2.66, though not an exact twin. It runs slightly darker (LRV 33 vs 35) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Lavender Quartz swatch →
Kompozit Equivalent of Mauve Magic
At Kompozit, the closest color to Mauve Magic is Lavender Quartz (1170) — very close at ΔE 2.66, though not an exact twin. It runs slightly darker (LRV 31 vs 35) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Lavender Quartz swatch →