Color spec
| Brand | Behr |
| Name | Rosy |
| SKU | M120-5 |
| Hex | #BE7ADE |
| RGB | 190, 122, 222 |
| HSL | 281°, 60%, 67% |
| LRV | 30 |
| Undertone | cool violet tone |
| Family | Purple |
About Behr Rosy
Rosy sits in the mid-range at LRV 30, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Rosy is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Similar Behr colors
closest in the Behr deckThe nearest shades to Rosy within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #BE7ADE in HSL space. Pair Rosy with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.