Color spec
| Brand | Behr |
| Name | Joie De Vivre |
| SKU | MQ4-60 |
| Hex | #B984AE |
| RGB | 185, 132, 174 |
| HSL | 312°, 27%, 62% |
| LRV | 30 |
| Undertone | warm magenta tone |
| Family | Purple |
About Behr Joie De Vivre
Joie De Vivre sits in the mid-range at LRV 30, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Joie De Vivre is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Joie De Vivre within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #B984AE in HSL space. Pair Joie De Vivre with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Joie De Vivre Equivalents at Other Brands
Matching Joie De Vivre from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr MQ4-60 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Joie De Vivre
The closest Sherwin-Williams equivalent of Joie De Vivre is Drama Violet (SW 6978). At ΔE 0.88 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 29 vs 30). If Sherwin-Williams is your counter, order Drama Violet and you'll get the same color. See the full Drama Violet swatch →
Benjamin Moore Equivalent of Joie De Vivre
At Benjamin Moore, the closest color to Joie De Vivre is Lilac Pink (2074-40) — very close at ΔE 2.79, though not an exact twin. It runs slightly lighter (LRV 32 vs 30) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Lilac Pink swatch →
Valspar Equivalent of Joie De Vivre
At Valspar, the closest color to Joie De Vivre is A Plum Job (V039-4) — very close at ΔE 2.8, though not an exact twin. It sits at the same lightness (LRV 30.5 vs 30) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full A Plum Job swatch →
PPG / Glidden Equivalent of Joie De Vivre
At PPG / Glidden, the closest color to Joie De Vivre is Heather Glen (PPG17-08) — very close at ΔE 3.38, though not an exact twin. It sits at the same lightness (LRV 30 vs 30) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Heather Glen swatch →
Glidden Equivalent of Joie De Vivre
At Glidden, the closest color to Joie De Vivre is Heather Glen (PPG17-08) — very close at ΔE 3.32, though not an exact twin. It sits at the same lightness (LRV 30 vs 30) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Heather Glen swatch →
HGTV Home by Sherwin-Williams Equivalent of Joie De Vivre
HGTV Home by Sherwin-Williams has no exact twin of Joie De Vivre. The nearest is Violet Royale (HGSW 1434) at ΔE 4.53 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 28 vs 30). Compare large swatches before substituting. See the full Violet Royale swatch →
Dunn-Edwards Equivalent of Joie De Vivre
Dunn-Edwards has no exact twin of Joie De Vivre. The nearest is Lavender Sweater (DE5998) at ΔE 4.16 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 29 vs 30). Compare large swatches before substituting. See the full Lavender Sweater swatch →
Diamond Vogel Equivalent of Joie De Vivre
At Diamond Vogel, the closest color to Joie De Vivre is Lavender Quartz (1170) — very close at ΔE 3.36, though not an exact twin. It runs slightly lighter (LRV 33 vs 30) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Lavender Quartz swatch →
Hirshfield's Equivalent of Joie De Vivre
At Hirshfield's, the closest color to Joie De Vivre is Lavender Quartz (1170) — very close at ΔE 2.33, though not an exact twin. It runs slightly lighter (LRV 33 vs 30) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Lavender Quartz swatch →
Kompozit Equivalent of Joie De Vivre
At Kompozit, the closest color to Joie De Vivre is Lavender Quartz (1170) — very close at ΔE 2.33, though not an exact twin. It sits at the same lightness (LRV 31 vs 30) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Lavender Quartz swatch →