Joie De Vivre
MQ4-60 · #B984AE · LRV 30 — warm magenta tone, mid-tone — versatile but shifts visibly with light.
- 1Blue Nova17
- 2Gothic Purple24
- 3Joie De Vivre30
- 4Wisteria48
- 5French Lilac56
What Color Is Joie De Vivre, Really?
Joie De Vivre reads as a warm magenta tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Behr MQ4-60 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Joie De Vivre
Joie De Vivre is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
How Lighting Changes Joie De Vivre
Joie De Vivre sits in the mid-range at LRV 30, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Most complaints about Joie De Vivre are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Behr MQ4-60 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Drama VioletSW 6978 · Sherwin-Williams | 0.9 | 29 | Color page → |
| Benjamin Moore | Lilac Pink2074-40 · Benjamin Moore | 2.8 | 32 | Color page → |
| Valspar | A Plum JobV039-4 · Valspar | 2.8 | 30.5 | Color page → |
| PPG / Glidden | Heather GlenPPG17-08 · PPG / Glidden | 3.4 | 30 | Color page → |
| Glidden | Heather GlenPPG17-08 · Glidden | 3.3 | 30 | Color page → |
| HGTV Home by Sherwin-Williams | Violet RoyaleHGSW 1434 · HGTV Home by Sherwin-Williams | 4.5 | 28 | Color page → |
Similar Behr Colors
The nearest shades to Joie De Vivre within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #B984AE in HSL space. Pair Joie De Vivre with one accent and one neutral — the swatches below are starting points, not final picks.
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