Color guide · Behr · Purple

I Heart Potion

P100-5 · #A97FB1 · LRV 27 · cool violet tone

P100-5 · #A97FB1 · LRV 27 — cool violet tone, mid-tone — versatile but shifts visibly with light.

I Heart PotionBehr · P100-5
The color, edge to edge.Use your own photo →
I Heart Potion
BEHR · P100-5 · #A97FB1
Brand · codeBehrP100-5 · all Behr purples
LRV27Mid-tone — versatile but shifts visibly with light.
Undertonecool violet tone
FamilyPurple
Hex · RGB · HSL#A97FB1 · 169, 127, 177 · 290°, 24%, 60%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Nocturne Shade5
  2. 2Blue Nova17
  3. 3I Heart Potion27
  4. 4Wisteria48
  5. 5French Lilac56
Undertone and depth

What Color Is I Heart Potion, Really?

I Heart Potion reads as a cool violet tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Behr P100-5 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for I Heart Potion

I Heart Potion is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.

Light by light

How Lighting Changes I Heart Potion

I Heart Potion sits in the mid-range at LRV 27, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Test it in your light, not a showroom's

Most complaints about I Heart Potion are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Behr P100-5 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Behr Colors

The nearest shades to I Heart Potion within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on I Heart Potion · 6.4 : 1 · passes AAWhite text on I Heart Potion · 3.3 : 1 · large text only

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #A97FB1 in HSL space. Pair I Heart Potion with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#A97FB1 + #87B17F
TRIADIC
#A97FB1 · #B1A97F · #7FB1A9
ANALOGOUS
#907FB1 · #A97FB1 · #B17FA0

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Jessica Williams

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