Color spec
| Brand | Behr |
| Name | Virtual Violet |
| SKU | HDC-MD-25 |
| Hex | #655281 |
| RGB | 101, 82, 129 |
| HSL | 264°, 22%, 41% |
| LRV | 10 |
| Undertone | cool violet tone |
| Family | Purple |
About Behr Virtual Violet
With an LRV of 10, Virtual Violet is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Virtual Violet works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Similar Behr colors
closest in the Behr deckThe nearest shades to Virtual Violet within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #655281 in HSL space. Pair Virtual Violet with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Virtual Violet Equivalents at Other Brands
Matching Virtual Violet from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr HDC-MD-25 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Virtual Violet
The closest Sherwin-Williams equivalent of Virtual Violet is African Violet (SW 6982). At ΔE 0.94 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 11 vs 10). If Sherwin-Williams is your counter, order African Violet and you'll get the same color. See the full African Violet swatch →
Benjamin Moore Equivalent of Virtual Violet
Benjamin Moore's nearest match is Your Majesty (1400), visually identical in normal room light (ΔE 1.26). It sits at the same lightness (LRV 10 vs 10) and carries a cool violet undertone, so it substitutes for Virtual Violet without repainting risk. See the full Your Majesty swatch →
Valspar Equivalent of Virtual Violet
At Valspar, the closest color to Virtual Violet is Rollick (4003-10C) — very close at ΔE 3.2, though not an exact twin. It sits at the same lightness (LRV 10.2 vs 10) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Rollick swatch →
PPG / Glidden Equivalent of Virtual Violet
PPG / Glidden has no exact twin of Virtual Violet. The nearest is Eggplant (PPG1247-7) at ΔE 4.3 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10). Compare large swatches before substituting. See the full Eggplant swatch →
Glidden Equivalent of Virtual Violet
At Glidden, the closest color to Virtual Violet is Fresh Grape Juice (10RB 10/219) — very close at ΔE 2.89, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Fresh Grape Juice swatch →
Dutch Boy Equivalent of Virtual Violet
The closest Dutch Boy equivalent of Virtual Violet is Purely Purple (144-7DB). At ΔE 0.94 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 11 vs 10). If Dutch Boy is your counter, order Purely Purple and you'll get the same color. See the full Purely Purple swatch →
HGTV Home by Sherwin-Williams Equivalent of Virtual Violet
At HGTV Home by Sherwin-Williams, the closest color to Virtual Violet is Impulsive Purple (HGSW 1421) — very close at ΔE 3.23, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Impulsive Purple swatch →
Dunn-Edwards Equivalent of Virtual Violet
At Dunn-Edwards, the closest color to Virtual Violet is Royal Robe (DE5972) — very close at ΔE 2.64, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Royal Robe swatch →
Diamond Vogel Equivalent of Virtual Violet
Diamond Vogel's nearest match is When Red Met Blue (1243), visually identical in normal room light (ΔE 1.64). It sits at the same lightness (LRV 9 vs 10) and carries a cool violet undertone, so it substitutes for Virtual Violet without repainting risk. See the full When Red Met Blue swatch →