Color spec
| Brand | Dutch Boy |
| Name | Purely Purple |
| SKU | 144-7DB |
| Hex | #665385 |
| RGB | 102, 83, 133 |
| HSL | 263°, 23%, 42% |
| LRV | 11 |
| Undertone | cool violet tone |
| Family | Purple |
About Dutch Boy Purely Purple
With an LRV of 11, Purely Purple is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Purely Purple works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Similar Dutch Boy colors
closest in the Dutch Boy deckThe nearest shades to Purely Purple within Dutch Boy's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #665385 in HSL space. Pair Purely Purple with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dutch Boy Purely Purple Equivalents at Other Brands
Matching Purely Purple from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dutch Boy 144-7DB directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Purely Purple
The closest Sherwin-Williams equivalent of Purely Purple is African Violet (SW 6982). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 11 vs 11). If Sherwin-Williams is your counter, order African Violet and you'll get the same color. See the full African Violet swatch →
Behr Equivalent of Purely Purple
The closest Behr equivalent of Purely Purple is Virtual Violet (HDC-MD-25). At ΔE 0.94 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 10 vs 11). If Behr is your counter, order Virtual Violet and you'll get the same color. See the full Virtual Violet swatch →
Benjamin Moore Equivalent of Purely Purple
Benjamin Moore's nearest match is Your Majesty (1400), visually identical in normal room light (ΔE 1.07). It sits at the same lightness (LRV 10 vs 11) and carries a cool violet undertone, so it substitutes for Purely Purple without repainting risk. See the full Your Majesty swatch →
Valspar Equivalent of Purely Purple
At Valspar, the closest color to Purely Purple is Rollick (4003-10C) — very close at ΔE 2.52, though not an exact twin. It sits at the same lightness (LRV 10.2 vs 11) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Rollick swatch →
PPG / Glidden Equivalent of Purely Purple
PPG / Glidden has no exact twin of Purely Purple. The nearest is Eggplant (PPG1247-7) at ΔE 3.81 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 9 vs 11). Compare large swatches before substituting. See the full Eggplant swatch →
Glidden Equivalent of Purely Purple
At Glidden, the closest color to Purely Purple is Fresh Grape Juice (10RB 10/219) — very close at ΔE 3.47, though not an exact twin. It sits at the same lightness (LRV 10 vs 11) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Fresh Grape Juice swatch →
HGTV Home by Sherwin-Williams Equivalent of Purely Purple
HGTV Home by Sherwin-Williams has no exact twin of Purely Purple. The nearest is Impulsive Purple (HGSW 1421) at ΔE 3.89 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 9 vs 11). Compare large swatches before substituting. See the full Impulsive Purple swatch →
Dunn-Edwards Equivalent of Purely Purple
At Dunn-Edwards, the closest color to Purely Purple is Concord Jam (DE5964) — very close at ΔE 3.37, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Concord Jam swatch →
Diamond Vogel Equivalent of Purely Purple
At Diamond Vogel, the closest color to Purely Purple is When Red Met Blue (1243) — very close at ΔE 2.39, though not an exact twin. It runs slightly darker (LRV 9 vs 11) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full When Red Met Blue swatch →