Color spec
| Brand | Valspar |
| Name | Rollick |
| SKU | 4003-10C |
| Hex | #664F8B |
| RGB | 102, 79, 139 |
| HSL | 263°, 28%, 43% |
| LRV | 10.2 |
| Undertone | cool violet tone |
| Family | Purple |
About Valspar Rollick
With an LRV of 10.2, Rollick is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Rollick works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Similar Valspar colors
closest in the Valspar deckThe nearest shades to Rollick within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #664F8B in HSL space. Pair Rollick with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Valspar Rollick Equivalents at Other Brands
Matching Rollick from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Valspar 4003-10C directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Rollick
At Sherwin-Williams, the closest color to Rollick is African Violet (SW 6982) — very close at ΔE 2.52, though not an exact twin. It sits at the same lightness (LRV 11 vs 10.2) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full African Violet swatch →
Behr Equivalent of Rollick
At Behr, the closest color to Rollick is Virtual Violet (HDC-MD-25) — very close at ΔE 3.2, though not an exact twin. It sits at the same lightness (LRV 10 vs 10.2) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Virtual Violet swatch →
Benjamin Moore Equivalent of Rollick
Benjamin Moore's nearest match is Mystical Grape (2071-30), visually identical in normal room light (ΔE 1.58). It runs slightly lighter (LRV 12 vs 10.2) and carries a cool violet undertone, so it substitutes for Rollick without repainting risk. See the full Mystical Grape swatch →
PPG / Glidden Equivalent of Rollick
At PPG / Glidden, the closest color to Rollick is Eggplant (PPG1247-7) — very close at ΔE 2.77, though not an exact twin. It sits at the same lightness (LRV 9 vs 10.2) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Eggplant swatch →
Glidden Equivalent of Rollick
At Glidden, the closest color to Rollick is Eggplant (PPG1247-7) — very close at ΔE 3.01, though not an exact twin. It sits at the same lightness (LRV 9 vs 10.2) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Eggplant swatch →
Dutch Boy Equivalent of Rollick
At Dutch Boy, the closest color to Rollick is Purely Purple (144-7DB) — very close at ΔE 2.52, though not an exact twin. It sits at the same lightness (LRV 11 vs 10.2) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Purely Purple swatch →
HGTV Home by Sherwin-Williams Equivalent of Rollick
HGTV Home by Sherwin-Williams has no exact twin of Rollick. The nearest is Impulsive Purple (HGSW 1421) at ΔE 4.61 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10.2). Compare large swatches before substituting. See the full Impulsive Purple swatch →
Dunn-Edwards Equivalent of Rollick
At Dunn-Edwards, the closest color to Rollick is Violet Majesty (DEA142) — very close at ΔE 2.38, though not an exact twin. It sits at the same lightness (LRV 9 vs 10.2) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Violet Majesty swatch →
Diamond Vogel Equivalent of Rollick
Diamond Vogel has no exact twin of Rollick. The nearest is When Red Met Blue (1243) at ΔE 3.89 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10.2). Compare large swatches before substituting. See the full When Red Met Blue swatch →