Color spec
| Brand | Valspar |
| Name | Voodoo Violet |
| SKU | V001-3 |
| Hex | #734682 |
| RGB | 115, 70, 130 |
| HSL | 285°, 30%, 39% |
| LRV | 9.6 |
| Undertone | cool violet tone |
| Family | Purple |
About Valspar Voodoo Violet
At LRV 9.6, Voodoo Violet is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Voodoo Violet earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Similar Valspar colors
closest in the Valspar deckThe nearest shades to Voodoo Violet within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #734682 in HSL space. Pair Voodoo Violet with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Valspar Voodoo Violet Equivalents at Other Brands
Matching Voodoo Violet from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Valspar V001-3 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Voodoo Violet
Sherwin-Williams has no exact twin of Voodoo Violet. The nearest is Gutsy Grape (SW 6980) at ΔE 4.18 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 9.6). Compare large swatches before substituting. See the full Gutsy Grape swatch →
Behr Equivalent of Voodoo Violet
At Behr, the closest color to Voodoo Violet is Euphoric Magenta (M110-7) — very close at ΔE 3.11, though not an exact twin. It runs slightly darker (LRV 8 vs 9.6) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Euphoric Magenta swatch →
Benjamin Moore Equivalent of Voodoo Violet
Benjamin Moore has no exact twin of Voodoo Violet. The nearest is Mystical Grape (2071-30) at ΔE 4.27 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 12 vs 9.6). Compare large swatches before substituting. See the full Mystical Grape swatch →
PPG / Glidden Equivalent of Voodoo Violet
At PPG / Glidden, the closest color to Voodoo Violet is Perfectly Purple (PPG1176-7) — very close at ΔE 3.14, though not an exact twin. It sits at the same lightness (LRV 9 vs 9.6) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Perfectly Purple swatch →
Glidden Equivalent of Voodoo Violet
At Glidden, the closest color to Voodoo Violet is Regal Purple (56RB 09/302) — very close at ΔE 3.47, though not an exact twin. It sits at the same lightness (LRV 9 vs 9.6) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Regal Purple swatch →
Dutch Boy Equivalent of Voodoo Violet
Dutch Boy has no exact twin of Voodoo Violet. The nearest is Delightful Violet (245-7DB) at ΔE 4.18 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 9.6). Compare large swatches before substituting. See the full Delightful Violet swatch →
HGTV Home by Sherwin-Williams Equivalent of Voodoo Violet
HGTV Home by Sherwin-Williams has no exact twin of Voodoo Violet. The nearest is Impulsive Purple (HGSW 1421) at ΔE 4.9 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 9.6). Compare large swatches before substituting. See the full Impulsive Purple swatch →
Dunn-Edwards Equivalent of Voodoo Violet
Dunn-Edwards's nearest match is Peppy Purple (DEFD04), visually identical in normal room light (ΔE 1.45). It sits at the same lightness (LRV 11 vs 9.6) and carries a cool violet undertone, so it substitutes for Voodoo Violet without repainting risk. See the full Peppy Purple swatch →
Diamond Vogel Equivalent of Voodoo Violet
Diamond Vogel has no exact twin of Voodoo Violet. The nearest is Magenta Red Lips (1194) at ΔE 4.88 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 9.6). Compare large swatches before substituting. See the full Magenta Red Lips swatch →