Color guide · Valspar · Purple

Voodoo Violet

V001-3 · #734682 · LRV 9.6 · cool violet tone

V001-3 · #734682 · LRV 9.6 — cool violet tone, very dark — reads black in most rooms.

Voodoo VioletValspar · V001-3
The color, edge to edge.Use your own photo →
Voodoo Violet
VALSPAR · V001-3 · #734682
Brand · codeValsparV001-3 · all Valspar purples
LRV9.6Very dark — reads black in most rooms.
Undertonecool violet tone
FamilyPurple
Hex · RGB · HSL#734682 · 115, 70, 130 · 285°, 30%, 39%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Liberty Blue1
  2. 2Voodoo Violet9.6
  3. 3Blue Nova17
  4. 4Gothic Purple24
Undertone and depth

What Color Is Voodoo Violet, Really?

Voodoo Violet reads as a cool violet tone — very dark — reads black in most rooms. The notes below cover how Valspar V001-3 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Voodoo Violet

Voodoo Violet earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.

Light by light

How Lighting Changes Voodoo Violet

At LRV 9.6, Voodoo Violet is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about Voodoo Violet are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Valspar V001-3 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Valspar Colors

The nearest shades to Voodoo Violet within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Voodoo Violet · 2.9 : 1 · fails for textWhite text on Voodoo Violet · 7.2 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #734682 in HSL space. Pair Voodoo Violet with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#734682 + #558246
TRIADIC
#734682 · #827346 · #468273
ANALOGOUS
#554682 · #734682 · #824673

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Jessica Williams

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