Color spec
| Brand | Valspar |
| Name | Hatter's Plush |
| SKU | M237 |
| Hex | #5F4273 |
| RGB | 95, 66, 115 |
| HSL | 276°, 27%, 35% |
| LRV | 7.5 |
| Undertone | cool violet tone |
| Family | Purple |
About Valspar Hatter's Plush
At LRV 7.5, Hatter's Plush is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Hatter's Plush earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Valspar colors
closest in the Valspar deckThe nearest shades to Hatter's Plush within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #5F4273 in HSL space. Pair Hatter's Plush with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Valspar Hatter's Plush Equivalents at Other Brands
Matching Hatter's Plush from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Valspar M237 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Hatter's Plush
At Sherwin-Williams, the closest color to Hatter's Plush is Impulsive Purple (SW 6832) — very close at ΔE 2.24, though not an exact twin. It runs slightly lighter (LRV 9 vs 7.5) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Impulsive Purple swatch →
Behr Equivalent of Hatter's Plush
Behr has no exact twin of Hatter's Plush. The nearest is Exotic Eggplant (S110-7) at ΔE 3.65 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 7.5). Compare large swatches before substituting. See the full Exotic Eggplant swatch →
Benjamin Moore Equivalent of Hatter's Plush
At Benjamin Moore, the closest color to Hatter's Plush is Gentle Violet (2071-20) — very close at ΔE 3.31, though not an exact twin. It runs slightly darker (LRV 6 vs 7.5) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Gentle Violet swatch →
PPG / Glidden Equivalent of Hatter's Plush
At PPG / Glidden, the closest color to Hatter's Plush is Perfectly Purple (PPG1176-7) — very close at ΔE 2.86, though not an exact twin. It runs slightly lighter (LRV 9 vs 7.5) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Perfectly Purple swatch →
Glidden Equivalent of Hatter's Plush
At Glidden, the closest color to Hatter's Plush is Royal Iris (43RB 07/249) — very close at ΔE 2.53, though not an exact twin. It sits at the same lightness (LRV 7 vs 7.5) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Royal Iris swatch →
Dutch Boy Equivalent of Hatter's Plush
Dutch Boy's nearest match is Aster Purple (244-7DB), visually identical in normal room light (ΔE 1.6). It sits at the same lightness (LRV 8 vs 7.5) and carries a cool violet undertone, so it substitutes for Hatter's Plush without repainting risk. See the full Aster Purple swatch →
HGTV Home by Sherwin-Williams Equivalent of Hatter's Plush
At HGTV Home by Sherwin-Williams, the closest color to Hatter's Plush is Impulsive Purple (HGSW 1421) — very close at ΔE 2.24, though not an exact twin. It runs slightly lighter (LRV 9 vs 7.5) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Impulsive Purple swatch →
Dunn-Edwards Equivalent of Hatter's Plush
At Dunn-Edwards, the closest color to Hatter's Plush is Palace Purple (DE5993) — very close at ΔE 2.21, though not an exact twin. It sits at the same lightness (LRV 8 vs 7.5) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Palace Purple swatch →
Hirshfield's Equivalent of Hatter's Plush
At Hirshfield's, the closest color to Hatter's Plush is Magenta Red Lips (1194) — very close at ΔE 2.14, though not an exact twin. It runs slightly lighter (LRV 9 vs 7.5) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Magenta Red Lips swatch →
Kompozit Equivalent of Hatter's Plush
At Kompozit, the closest color to Hatter's Plush is Magenta Red Lips (1194) — very close at ΔE 2.14, though not an exact twin. It sits at the same lightness (LRV 7 vs 7.5) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Magenta Red Lips swatch →