Color spec
| Brand | Sherwin-Williams |
| Name | Gutsy Grape |
| SKU | SW 6980 |
| Hex | #705284 |
| RGB | 112, 82, 132 |
| HSL | 276°, 23%, 42% |
| LRV | 11 |
| Undertone | cool violet tone |
| Family | Purple |
About Sherwin-Williams Gutsy Grape
With an LRV of 11, Gutsy Grape is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Gutsy Grape works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Gutsy Grape within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #705284 in HSL space. Pair Gutsy Grape with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Gutsy Grape Equivalents at Other Brands
Matching Gutsy Grape from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 6980 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Gutsy Grape
At Behr, the closest color to Gutsy Grape is Vintage Plum (BIC-35) — very close at ΔE 3.05, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Vintage Plum swatch →
Benjamin Moore Equivalent of Gutsy Grape
Benjamin Moore has no exact twin of Gutsy Grape. The nearest is Seduction (1399) at ΔE 3.6 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 11). Compare large swatches before substituting. See the full Seduction swatch →
Valspar Equivalent of Gutsy Grape
At Valspar, the closest color to Gutsy Grape is Sonic Plum (4002-10C) — very close at ΔE 2.47, though not an exact twin. It sits at the same lightness (LRV 11.4 vs 11) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Sonic Plum swatch →
PPG / Glidden Equivalent of Gutsy Grape
At PPG / Glidden, the closest color to Gutsy Grape is Cleopatra's Gown (PPG1249-7) — very close at ΔE 2.64, though not an exact twin. It sits at the same lightness (LRV 12 vs 11) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Cleopatra's Gown swatch →
Glidden Equivalent of Gutsy Grape
Glidden has no exact twin of Gutsy Grape. The nearest is California Raisin (50RB 10/219) at ΔE 4.47 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 11). Compare large swatches before substituting. See the full California Raisin swatch →
Dutch Boy Equivalent of Gutsy Grape
The closest Dutch Boy equivalent of Gutsy Grape is Delightful Violet (245-7DB). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 11 vs 11). If Dutch Boy is your counter, order Delightful Violet and you'll get the same color. See the full Delightful Violet swatch →
Dunn-Edwards Equivalent of Gutsy Grape
At Dunn-Edwards, the closest color to Gutsy Grape is Peppy Purple (DEFD04) — very close at ΔE 3.09, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Peppy Purple swatch →
Diamond Vogel Equivalent of Gutsy Grape
Diamond Vogel has no exact twin of Gutsy Grape. The nearest is Magenta Red Lips (1194) at ΔE 3.77 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 9 vs 11). Compare large swatches before substituting. See the full Magenta Red Lips swatch →