Color spec
| Brand | Behr |
| Name | Vintage Plum |
| SKU | BIC-35 |
| Hex | #744F7B |
| RGB | 116, 79, 123 |
| HSL | 290°, 22%, 40% |
| LRV | 11 |
| Undertone | cool violet tone |
| Family | Purple |
About Behr Vintage Plum
With an LRV of 11, Vintage Plum is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Vintage Plum works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Similar Behr colors
closest in the Behr deckThe nearest shades to Vintage Plum within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #744F7B in HSL space. Pair Vintage Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Vintage Plum Equivalents at Other Brands
Matching Vintage Plum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr BIC-35 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Vintage Plum
At Sherwin-Williams, the closest color to Vintage Plum is Gutsy Grape (SW 6980) — very close at ΔE 3.05, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Gutsy Grape swatch →
Benjamin Moore Equivalent of Vintage Plum
At Benjamin Moore, the closest color to Vintage Plum is Ultra Violet (1372) — very close at ΔE 3.34, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Ultra Violet swatch →
Valspar Equivalent of Vintage Plum
Valspar has no exact twin of Vintage Plum. The nearest is Purple Davenport (1003-3A) at ΔE 4.01 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10.4 vs 11). Compare large swatches before substituting. See the full Purple Davenport swatch →
PPG / Glidden Equivalent of Vintage Plum
At PPG / Glidden, the closest color to Vintage Plum is Cleopatra's Gown (PPG1249-7) — very close at ΔE 3.36, though not an exact twin. It sits at the same lightness (LRV 12 vs 11) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Cleopatra's Gown swatch →
Glidden Equivalent of Vintage Plum
At Glidden, the closest color to Vintage Plum is California Raisin (50RB 10/219) — very close at ΔE 3.19, though not an exact twin. It sits at the same lightness (LRV 10 vs 11) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full California Raisin swatch →
Dutch Boy Equivalent of Vintage Plum
At Dutch Boy, the closest color to Vintage Plum is Delightful Violet (245-7DB) — very close at ΔE 3.05, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Delightful Violet swatch →
HGTV Home by Sherwin-Williams Equivalent of Vintage Plum
HGTV Home by Sherwin-Williams has no exact twin of Vintage Plum. The nearest is Pretty Purple (HGSW 1432) at ΔE 4.15 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 13 vs 11). Compare large swatches before substituting. See the full Pretty Purple swatch →
Dunn-Edwards Equivalent of Vintage Plum
At Dunn-Edwards, the closest color to Vintage Plum is Peppy Purple (DEFD04) — very close at ΔE 2.89, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Peppy Purple swatch →
Diamond Vogel Equivalent of Vintage Plum
At Diamond Vogel, the closest color to Vintage Plum is Magenta Red Lips (1194) — very close at ΔE 2.73, though not an exact twin. It runs slightly darker (LRV 9 vs 11) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Magenta Red Lips swatch →