Color spec
| Brand | Behr |
| Name | Graphic Grape |
| SKU | T15-12 |
| Hex | #824E78 |
| RGB | 130, 78, 120 |
| HSL | 312°, 25%, 41% |
| LRV | 12 |
| Undertone | warm magenta tone |
| Family | Purple |
About Behr Graphic Grape
With an LRV of 12, Graphic Grape is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Graphic Grape works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Similar Behr colors
closest in the Behr deckThe nearest shades to Graphic Grape within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #824E78 in HSL space. Pair Graphic Grape with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Graphic Grape Equivalents at Other Brands
Matching Graphic Grape from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr T15-12 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Graphic Grape
Sherwin-Williams has no exact twin of Graphic Grape. The nearest is Passionate Purple (SW 6981) at ΔE 4.79 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 12). Compare large swatches before substituting. See the full Passionate Purple swatch →
Benjamin Moore Equivalent of Graphic Grape
Benjamin Moore has no exact twin of Graphic Grape. The nearest is Ultra Violet (1372) at ΔE 3.84 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 12). Compare large swatches before substituting. See the full Ultra Violet swatch →
Valspar Equivalent of Graphic Grape
At Valspar, the closest color to Graphic Grape is Purple Davenport (1003-3A) — very close at ΔE 2.24, though not an exact twin. It runs slightly darker (LRV 10.4 vs 12) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Purple Davenport swatch →
PPG / Glidden Equivalent of Graphic Grape
PPG / Glidden's nearest match is Magic Magenta (PPG1180-7), visually identical in normal room light (ΔE 1.79). It runs slightly darker (LRV 10 vs 12) and carries a warm magenta undertone, so it substitutes for Graphic Grape without repainting risk. See the full Magic Magenta swatch →
Glidden Equivalent of Graphic Grape
At Glidden, the closest color to Graphic Grape is Magic Magenta (PPG1180-7) — very close at ΔE 2.11, though not an exact twin. It runs slightly darker (LRV 10 vs 12) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Magic Magenta swatch →
Dutch Boy Equivalent of Graphic Grape
Dutch Boy has no exact twin of Graphic Grape. The nearest is Purple Tulips (145-7DB) at ΔE 4.79 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 12). Compare large swatches before substituting. See the full Purple Tulips swatch →
HGTV Home by Sherwin-Williams Equivalent of Graphic Grape
HGTV Home by Sherwin-Williams has no exact twin of Graphic Grape. The nearest is Pretty Purple (HGSW 1432) at ΔE 4.69 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 12). Compare large swatches before substituting. See the full Pretty Purple swatch →
Dunn-Edwards Equivalent of Graphic Grape
At Dunn-Edwards, the closest color to Graphic Grape is Vibrant Orchid (DE6000) — very close at ΔE 3.34, though not an exact twin. It sits at the same lightness (LRV 11 vs 12) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Vibrant Orchid swatch →