Color spec
| Brand | Glidden |
| Name | Magic Magenta |
| SKU | PPG1180-7 |
| Hex | #7F4774 |
| RGB | 127, 71, 116 |
| HSL | 312°, 28%, 39% |
| LRV | 10 |
| Undertone | warm magenta tone |
| Family | Purple |
About Glidden Magic Magenta
With an LRV of 10, Magic Magenta is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Magic Magenta works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
7 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Magic Magenta within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7F4774 in HSL space. Pair Magic Magenta with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Magic Magenta Equivalents at Other Brands
Matching Magic Magenta from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden PPG1180-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Magic Magenta
At Behr, the closest color to Magic Magenta is Graphic Grape (T15-12) — very close at ΔE 2.11, though not an exact twin. It runs slightly lighter (LRV 12 vs 10) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Graphic Grape swatch →
Benjamin Moore Equivalent of Magic Magenta
At Benjamin Moore, the closest color to Magic Magenta is Passion Plum (2073-30) — very close at ΔE 3.13, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Passion Plum swatch →
Valspar Equivalent of Magic Magenta
At Valspar, the closest color to Magic Magenta is Purple Davenport (1003-3A) — very close at ΔE 2.29, though not an exact twin. It sits at the same lightness (LRV 10.4 vs 10) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Purple Davenport swatch →
PPG / Glidden Equivalent of Magic Magenta
The closest PPG / Glidden equivalent of Magic Magenta is Magic Magenta (PPG1180-7). At ΔE 0.43 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 10 vs 10). If PPG / Glidden is your counter, order Magic Magenta and you'll get the same color. See the full Magic Magenta swatch →
Dunn-Edwards Equivalent of Magic Magenta
At Dunn-Edwards, the closest color to Magic Magenta is Vibrant Orchid (DE6000) — very close at ΔE 3.25, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Vibrant Orchid swatch →