Soft Cranberry
30RR 10/321 · #874161 · LRV 10 — warm magenta tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Nocturne Shade5
- 2Soft Cranberry10
- 3Blue Nova17
- 4Gothic Purple24
What Color Is Soft Cranberry, Really?
Soft Cranberry reads as a warm magenta tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Glidden 30RR 10/321 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Soft Cranberry
Soft Cranberry works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
How Lighting Changes Soft Cranberry
With an LRV of 10, Soft Cranberry is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Soft Cranberry are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Glidden 30RR 10/321 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | JuneberrySW 6573 · Sherwin-Williams | 2.9 | 9 | Color page → |
| Behr | Gallery Red150F-6 · Behr | 1.3 | 10 | Color page → |
| Benjamin Moore | Mulberry2075-20 · Benjamin Moore | 2.6 | 8 | Color page → |
| Valspar | Plumberry1004-3A · Valspar | 1.7 | 10.5 | Color page → |
| PPG / Glidden | Wild PlumPPG1044-7 · PPG / Glidden | 2.0 | 10 | Color page → |
| Dutch Boy | Plum Royale201-7DB · Dutch Boy | 2.9 | 9 | Color page → |
Similar Glidden Colors
The nearest shades to Soft Cranberry within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #874161 in HSL space. Pair Soft Cranberry with one accent and one neutral — the swatches below are starting points, not final picks.
Have you painted with Soft Cranberry?
Rate it — one tap helps the next reader decide.
Ask a Question