Color spec
| Brand | Glidden |
| Name | Soft Cranberry |
| SKU | 30RR 10/321 |
| Hex | #874161 |
| RGB | 135, 65, 97 |
| HSL | 333°, 35%, 39% |
| LRV | 10 |
| Undertone | magenta / warm |
| Family | Red |
About Glidden Soft Cranberry
With an LRV of 10, Soft Cranberry is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Soft Cranberry works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Soft Cranberry within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #874161 in HSL space. Pair Soft Cranberry with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Soft Cranberry Equivalents at Other Brands
Matching Soft Cranberry from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 30RR 10/321 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Soft Cranberry
At Sherwin-Williams, the closest color to Soft Cranberry is Juneberry (SW 6573) — very close at ΔE 2.91, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Juneberry swatch →
Behr Equivalent of Soft Cranberry
Behr's nearest match is Gallery Red (150F-6), visually identical in normal room light (ΔE 1.25). It sits at the same lightness (LRV 10 vs 10) and carries a warm magenta undertone, so it substitutes for Soft Cranberry without repainting risk. See the full Gallery Red swatch →
Benjamin Moore Equivalent of Soft Cranberry
At Benjamin Moore, the closest color to Soft Cranberry is Mulberry (2075-20) — very close at ΔE 2.59, though not an exact twin. It runs slightly darker (LRV 8 vs 10) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Mulberry swatch →
Valspar Equivalent of Soft Cranberry
Valspar's nearest match is Plumberry (1004-3A), visually identical in normal room light (ΔE 1.73). It sits at the same lightness (LRV 10.5 vs 10) and carries a warm magenta undertone, so it substitutes for Soft Cranberry without repainting risk. See the full Plumberry swatch →
PPG / Glidden Equivalent of Soft Cranberry
PPG / Glidden's nearest match is Wild Plum (PPG1044-7), visually identical in normal room light (ΔE 1.99). It sits at the same lightness (LRV 10 vs 10) and carries a warm magenta undertone, so it substitutes for Soft Cranberry without repainting risk. See the full Wild Plum swatch →
Dutch Boy Equivalent of Soft Cranberry
At Dutch Boy, the closest color to Soft Cranberry is Plum Royale (201-7DB) — very close at ΔE 2.91, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Plum Royale swatch →
HGTV Home by Sherwin-Williams Equivalent of Soft Cranberry
At HGTV Home by Sherwin-Williams, the closest color to Soft Cranberry is Saskatoon Berry (HGSW 1022) — very close at ΔE 2.91, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Saskatoon Berry swatch →
Dunn-Edwards Equivalent of Soft Cranberry
Dunn-Edwards's nearest match is Putnam Plum (DEA100), visually identical in normal room light (ΔE 1.54). It sits at the same lightness (LRV 10 vs 10) and carries a warm magenta undertone, so it substitutes for Soft Cranberry without repainting risk. See the full Putnam Plum swatch →
Magnolia Home Equivalent of Soft Cranberry
Magnolia Home doesn't make a true equivalent of Soft Cranberry — the nearest deck color, Create (JG-28), is clearly different (ΔE 10.9). For an exact match, any Magnolia Home retailer can custom-tint Glidden 30RR 10/321 instead. See the full Create swatch →
Farrow & Ball Equivalent of Soft Cranberry
Farrow & Ball doesn't make a true equivalent of Soft Cranberry — the nearest deck color, Radicchio (NO. 96), is clearly different (ΔE 9.2). For an exact match, any Farrow & Ball retailer can custom-tint Glidden 30RR 10/321 instead. See the full Radicchio swatch →
Diamond Vogel Equivalent of Soft Cranberry
Diamond Vogel's nearest match is Berry Patch (1152), visually identical in normal room light (ΔE 1.21). It sits at the same lightness (LRV 11 vs 10) and carries a warm magenta undertone, so it substitutes for Soft Cranberry without repainting risk. See the full Berry Patch swatch →
Hirshfield's Equivalent of Soft Cranberry
At Hirshfield's, the closest color to Soft Cranberry is Berry Patch (1152) — very close at ΔE 2.15, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Berry Patch swatch →
Rodda Equivalent of Soft Cranberry
Rodda doesn't make a true equivalent of Soft Cranberry — the nearest deck color, Ardent Red (R124), is clearly different (ΔE 10.73). For an exact match, any Rodda retailer can custom-tint Glidden 30RR 10/321 instead. See the full Ardent Red swatch →
C2 Paint Equivalent of Soft Cranberry
C2 Paint doesn't make a true equivalent of Soft Cranberry — the nearest deck color, Mulberry (C2-507), is clearly different (ΔE 5.68). For an exact match, any C2 Paint retailer can custom-tint Glidden 30RR 10/321 instead. See the full Mulberry swatch →
Clare Equivalent of Soft Cranberry
Clare doesn't make a true equivalent of Soft Cranberry — the nearest deck color, Vintage (PNT100-DP-67), is clearly different (ΔE 11.56). For an exact match, any Clare retailer can custom-tint Glidden 30RR 10/321 instead. See the full Vintage swatch →
Portola Paints Equivalent of Soft Cranberry
Portola Paints doesn't make a true equivalent of Soft Cranberry — the nearest deck color, Future Legend (FUTURE LEGEND), is clearly different (ΔE 14.54). For an exact match, any Portola Paints retailer can custom-tint Glidden 30RR 10/321 instead. See the full Future Legend swatch →
Annie Sloan Equivalent of Soft Cranberry
Annie Sloan doesn't make a true equivalent of Soft Cranberry — the nearest deck color, Primer Red (PRIMER RED), is clearly different (ΔE 13.84). For an exact match, any Annie Sloan retailer can custom-tint Glidden 30RR 10/321 instead. See the full Primer Red swatch →
Backdrop Equivalent of Soft Cranberry
Backdrop doesn't make a true equivalent of Soft Cranberry — the nearest deck color, Punk Rock (BD-PR), is clearly different (ΔE 16.9). For an exact match, any Backdrop retailer can custom-tint Glidden 30RR 10/321 instead. See the full Punk Rock swatch →
Rust-Oleum Equivalent of Soft Cranberry
Rust-Oleum doesn't make a true equivalent of Soft Cranberry — the nearest deck color, Farmhouse Red (329211), is clearly different (ΔE 21.58). For an exact match, any Rust-Oleum retailer can custom-tint Glidden 30RR 10/321 instead. See the full Farmhouse Red swatch →
Kompozit Equivalent of Soft Cranberry
At Kompozit, the closest color to Soft Cranberry is Berry Patch (1152) — very close at ΔE 2.15, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Berry Patch swatch →