Color spec
| Brand | Benjamin Moore |
| Name | Passion Plum |
| SKU | 2073-30 |
| Hex | #764B6E |
| RGB | 118, 75, 110 |
| HSL | 311°, 22%, 38% |
| LRV | 10 |
| Undertone | warm magenta tone |
| Family | Purple |
About Benjamin Moore Passion Plum
With an LRV of 10, Passion Plum is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Passion Plum works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
6 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Behr
Valspar
PPG / Glidden
Glidden
Dunn-Edwards
Diamond Vogel
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Passion Plum within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #764B6E in HSL space. Pair Passion Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Passion Plum Equivalents at Other Brands
Matching Passion Plum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2073-30 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Passion Plum
Behr has no exact twin of Passion Plum. The nearest is Vintage Plum (BIC-35) at ΔE 3.86 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 10). Compare large swatches before substituting. See the full Vintage Plum swatch →
Valspar Equivalent of Passion Plum
Valspar's nearest match is Purple Davenport (1003-3A), visually identical in normal room light (ΔE 1.03). It sits at the same lightness (LRV 10.4 vs 10) and carries a warm magenta undertone, so it substitutes for Passion Plum without repainting risk. See the full Purple Davenport swatch →
PPG / Glidden Equivalent of Passion Plum
At PPG / Glidden, the closest color to Passion Plum is Magic Magenta (PPG1180-7) — very close at ΔE 3.05, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Magic Magenta swatch →
Glidden Equivalent of Passion Plum
Glidden has no exact twin of Passion Plum. The nearest is Regal Purple (56RB 09/302) at ΔE 3.85 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10). Compare large swatches before substituting. See the full Regal Purple swatch →
Dunn-Edwards Equivalent of Passion Plum
Dunn-Edwards's nearest match is Old-Fashioned Purple (DE6007), visually identical in normal room light (ΔE 1.04). It sits at the same lightness (LRV 9 vs 10) and carries a warm magenta undertone, so it substitutes for Passion Plum without repainting risk. See the full Old-Fashioned Purple swatch →
Diamond Vogel Equivalent of Passion Plum
At Diamond Vogel, the closest color to Passion Plum is Berry Light (1180) — very close at ΔE 2.27, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Berry Light swatch →