Color guide · Benjamin Moore · Purple

Summer Plum

2074-20 · #7B3C63 · LRV 10 · warm magenta tone

2074-20 · #7B3C63 · LRV 10 — warm magenta tone, dark — high drama, needs strong daylight or warm bulbs.

Summer PlumBenjamin Moore · 2074-20
The color, edge to edge.Use your own photo →
Summer Plum
BENJAMIN MOORE · 2074-20 · #7B3C63
Brand · codeBenjamin Moore2074-20 · all Benjamin Moore purples
LRV10Dark — high drama, needs strong daylight or warm bulbs.
Undertonewarm magenta tone
FamilyPurple
Hex · RGB · HSL#7B3C63 · 123, 60, 99 · 323°, 34%, 36%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Nocturne Shade5
  2. 2Summer Plum10
  3. 3Blue Nova17
  4. 4Gothic Purple24
Undertone and depth

What Color Is Summer Plum, Really?

Summer Plum reads as a warm magenta tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Benjamin Moore 2074-20 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Summer Plum

Summer Plum works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.

Light by light

How Lighting Changes Summer Plum

With an LRV of 10, Summer Plum is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Summer Plum are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore 2074-20 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Summer Plum within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Summer Plum · 2.7 : 1 · fails for textWhite text on Summer Plum · 7.9 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #7B3C63 in HSL space. Pair Summer Plum with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#7B3C63 + #3C7B54
TRIADIC
#7B3C63 · #637B3C · #3C637B
ANALOGOUS
#743C7B · #7B3C63 · #7B3C43

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Jessica Williams

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