Color spec
| Brand | Benjamin Moore |
| Name | Summer Plum |
| SKU | 2074-20 |
| Hex | #7B3C63 |
| RGB | 123, 60, 99 |
| HSL | 323°, 34%, 36% |
| LRV | 10 |
| Undertone | warm magenta tone |
| Family | Purple |
About Benjamin Moore Summer Plum
With an LRV of 10, Summer Plum is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Summer Plum works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Summer Plum within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7B3C63 in HSL space. Pair Summer Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Summer Plum Equivalents at Other Brands
Matching Summer Plum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2074-20 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Summer Plum
Sherwin-Williams has no exact twin of Summer Plum. The nearest is Framboise (SW 6566) at ΔE 4.05 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 8 vs 10). Compare large swatches before substituting. See the full Framboise swatch →
Behr Equivalent of Summer Plum
Behr has no exact twin of Summer Plum. The nearest is Cheerful Wine (HDC-WR14-12) at ΔE 4.22 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10). Compare large swatches before substituting. See the full Cheerful Wine swatch →
Valspar Equivalent of Summer Plum
At Valspar, the closest color to Summer Plum is Magician's Cloak (1009-8) — very close at ΔE 2.81, though not an exact twin. It runs slightly darker (LRV 8 vs 10) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Magician's Cloak swatch →
Dutch Boy Equivalent of Summer Plum
Dutch Boy has no exact twin of Summer Plum. The nearest is Berry Glam! (147-7DB) at ΔE 3.8 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 10). Compare large swatches before substituting. See the full Berry Glam! swatch →
HGTV Home by Sherwin-Williams Equivalent of Summer Plum
HGTV Home by Sherwin-Williams has no exact twin of Summer Plum. The nearest is Framboise (HGSW 1021) at ΔE 4.05 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 8 vs 10). Compare large swatches before substituting. See the full Framboise swatch →
Dunn-Edwards Equivalent of Summer Plum
At Dunn-Edwards, the closest color to Summer Plum is Passionate Plum (DEA144) — very close at ΔE 2.9, though not an exact twin. It runs slightly darker (LRV 7 vs 10) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Passionate Plum swatch →
Hirshfield's Equivalent of Summer Plum
At Hirshfield's, the closest color to Summer Plum is Berry Patch (1152) — very close at ΔE 3.31, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Berry Patch swatch →
Kompozit Equivalent of Summer Plum
At Kompozit, the closest color to Summer Plum is Berry Patch (1152) — very close at ΔE 3.31, though not an exact twin. It sits at the same lightness (LRV 9 vs 10) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Berry Patch swatch →