Color spec
| Brand | Dunn-Edwards |
| Name | Passionate Plum |
| SKU | DEA144 |
| Hex | #753A58 |
| RGB | 117, 58, 88 |
| HSL | 329°, 34%, 34% |
| LRV | 7 |
| Undertone | warm magenta tone |
| Family | Purple |
About Dunn-Edwards Passionate Plum
At LRV 7, Passionate Plum is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Passionate Plum earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Diamond Vogel
Hirshfield's
Kompozit
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Passionate Plum within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #753A58 in HSL space. Pair Passionate Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dunn-Edwards Passionate Plum Equivalents at Other Brands
Matching Passionate Plum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dunn-Edwards DEA144 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Passionate Plum
At Sherwin-Williams, the closest color to Passionate Plum is Framboise (SW 6566) — very close at ΔE 2.34, though not an exact twin. It sits at the same lightness (LRV 8 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Framboise swatch →
Benjamin Moore Equivalent of Passionate Plum
At Benjamin Moore, the closest color to Passionate Plum is Summer Plum (2074-20) — very close at ΔE 2.9, though not an exact twin. It runs slightly lighter (LRV 10 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Summer Plum swatch →
Valspar Equivalent of Passionate Plum
At Valspar, the closest color to Passionate Plum is Magician's Cloak (1009-8) — very close at ΔE 3.24, though not an exact twin. It sits at the same lightness (LRV 8 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Magician's Cloak swatch →
PPG / Glidden Equivalent of Passionate Plum
PPG / Glidden has no exact twin of Passionate Plum. The nearest is Purple Cabbage (PPG18-24) at ΔE 3.64 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 9 vs 7). Compare large swatches before substituting. See the full Purple Cabbage swatch →
Glidden Equivalent of Passionate Plum
At Glidden, the closest color to Passionate Plum is Deep Plum (12RR 07/229) — very close at ΔE 3.15, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Deep Plum swatch →
Dutch Boy Equivalent of Passionate Plum
At Dutch Boy, the closest color to Passionate Plum is Conspicuous Fuchsia (247-7DB) — very close at ΔE 2.6, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Conspicuous Fuchsia swatch →
HGTV Home by Sherwin-Williams Equivalent of Passionate Plum
At HGTV Home by Sherwin-Williams, the closest color to Passionate Plum is Framboise (HGSW 1021) — very close at ΔE 2.34, though not an exact twin. It sits at the same lightness (LRV 8 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Framboise swatch →
Diamond Vogel Equivalent of Passionate Plum
At Diamond Vogel, the closest color to Passionate Plum is Noble Honor (1166) — very close at ΔE 3.42, though not an exact twin. It sits at the same lightness (LRV 8 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Noble Honor swatch →
Hirshfield's Equivalent of Passionate Plum
At Hirshfield's, the closest color to Passionate Plum is Noble Honor (1166) — very close at ΔE 2.92, though not an exact twin. It sits at the same lightness (LRV 8 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Noble Honor swatch →
Kompozit Equivalent of Passionate Plum
At Kompozit, the closest color to Passionate Plum is Noble Honor (1166) — very close at ΔE 2.92, though not an exact twin. It sits at the same lightness (LRV 6 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Noble Honor swatch →