Color spec
| Brand | Dunn-Edwards |
| Name | Primitive Plum |
| SKU | DEA195 |
| Hex | #663C55 |
| RGB | 102, 60, 85 |
| HSL | 324°, 26%, 32% |
| LRV | 7 |
| Undertone | warm magenta tone |
| Family | Purple |
About Dunn-Edwards Primitive Plum
At LRV 7, Primitive Plum is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Primitive Plum earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Diamond Vogel
Hirshfield's
Kompozit
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Primitive Plum within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #663C55 in HSL space. Pair Primitive Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dunn-Edwards Primitive Plum Equivalents at Other Brands
Matching Primitive Plum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dunn-Edwards DEA195 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Primitive Plum
At Sherwin-Williams, the closest color to Primitive Plum is Mature Grape (SW 6286) — very close at ΔE 2.83, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Mature Grape swatch →
Behr Equivalent of Primitive Plum
At Behr, the closest color to Primitive Plum is Japanese Maple (120F-6) — very close at ΔE 2.79, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Japanese Maple swatch →
Benjamin Moore Equivalent of Primitive Plum
At Benjamin Moore, the closest color to Primitive Plum is Autumn Purple (2073-20) — very close at ΔE 2.82, though not an exact twin. It sits at the same lightness (LRV 6 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Autumn Purple swatch →
Valspar Equivalent of Primitive Plum
At Valspar, the closest color to Primitive Plum is Ruby Nights (V040-6) — very close at ΔE 2.51, though not an exact twin. It sits at the same lightness (LRV 6.2 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Ruby Nights swatch →
PPG / Glidden Equivalent of Primitive Plum
PPG / Glidden's nearest match is Love Potion (PPG1179-7), visually identical in normal room light (ΔE 1.63). It sits at the same lightness (LRV 7 vs 7) and carries a warm magenta undertone, so it substitutes for Primitive Plum without repainting risk. See the full Love Potion swatch →
Glidden Equivalent of Primitive Plum
Glidden's nearest match is Deep Plum (12RR 07/229), visually identical in normal room light (ΔE 1.07). It sits at the same lightness (LRV 7 vs 7) and carries a warm magenta undertone, so it substitutes for Primitive Plum without repainting risk. See the full Deep Plum swatch →
Dutch Boy Equivalent of Primitive Plum
Dutch Boy's nearest match is Antiqued Fuchsia (246-7DB), visually identical in normal room light (ΔE 1.87). It sits at the same lightness (LRV 6 vs 7) and carries a warm magenta undertone, so it substitutes for Primitive Plum without repainting risk. See the full Antiqued Fuchsia swatch →
HGTV Home by Sherwin-Williams Equivalent of Primitive Plum
At HGTV Home by Sherwin-Williams, the closest color to Primitive Plum is Grown Up Grape (HGSW 2431) — very close at ΔE 2.83, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Grown Up Grape swatch →
Diamond Vogel Equivalent of Primitive Plum
At Diamond Vogel, the closest color to Primitive Plum is Noble Honor (1166) — very close at ΔE 3.18, though not an exact twin. It sits at the same lightness (LRV 8 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Noble Honor swatch →
Hirshfield's Equivalent of Primitive Plum
At Hirshfield's, the closest color to Primitive Plum is Purple Stiletto (1173) — very close at ΔE 2.96, though not an exact twin. It runs slightly lighter (LRV 9 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Purple Stiletto swatch →
Kompozit Equivalent of Primitive Plum
At Kompozit, the closest color to Primitive Plum is Purple Stiletto (1173) — very close at ΔE 2.96, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Purple Stiletto swatch →