Dunn-Edwards Primitive Plum#663C55 · LRV 7
Primitive Plum reads as a magenta / warm — very dark — reads black in most rooms. The notes below cover the spec, what Dunn-Edwards DEA195 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Dunn-Edwards |
| Name | Primitive Plum |
| SKU | DEA195 |
| Hex | #663C55 |
| RGB | 102, 60, 85 |
| HSL | 324°, 26%, 32% |
| LRV | 7 |
| Undertone | magenta / warm |
| Family | Purple |
About Dunn-Edwards Primitive Plum
At LRV 7, Primitive Plum is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Primitive Plum earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
PPG / Glidden
Valspar
Behr
Benjamin Moore
Sherwin-Williams
Farrow & Ball
Clare
Magnolia Home
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Primitive Plum within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #663C55 in HSL space. Pair Primitive Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.