Primitive Plum
DEA195 · #663C55 · LRV 7 — warm magenta tone, very dark — reads black in most rooms.
- 1Liberty Blue1
- 2Primitive Plum7
- 3Blue Nova17
- 4Gothic Purple24
What Color Is Primitive Plum, Really?
Primitive Plum reads as a warm magenta tone — very dark — reads black in most rooms. The notes below cover how Dunn-Edwards DEA195 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Primitive Plum
Primitive Plum earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
How Lighting Changes Primitive Plum
At LRV 7, Primitive Plum is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Most complaints about Primitive Plum are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Dunn-Edwards DEA195 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Mature GrapeSW 6286 · Sherwin-Williams | 2.8 | 7 | Color page → |
| Behr | Japanese Maple120F-6 · Behr | 2.8 | 7 | Color page → |
| Benjamin Moore | Autumn Purple2073-20 · Benjamin Moore | 2.8 | 6 | Color page → |
| Valspar | Ruby NightsV040-6 · Valspar | 2.5 | 6.2 | Color page → |
| PPG / Glidden | Love PotionPPG1179-7 · PPG / Glidden | 1.6 | 7 | Color page → |
| Glidden | Deep Plum12RR 07/229 · Glidden | 1.1 | 7 | Color page → |
Similar Dunn-Edwards Colors
The nearest shades to Primitive Plum within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #663C55 in HSL space. Pair Primitive Plum with one accent and one neutral — the swatches below are starting points, not final picks.
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