Color spec
| Brand | Behr |
| Name | Cheerful Wine |
| SKU | HDC-WR14-12 |
| Hex | #7E405A |
| RGB | 126, 64, 90 |
| HSL | 335°, 33%, 37% |
| LRV | 9 |
| Undertone | warm magenta tone |
| Family | Red |
About Behr Cheerful Wine
At LRV 9, Cheerful Wine is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Cheerful Wine earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Cheerful Wine within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7E405A in HSL space. Pair Cheerful Wine with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Cheerful Wine Equivalents at Other Brands
Matching Cheerful Wine from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr HDC-WR14-12 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Cheerful Wine
At Sherwin-Williams, the closest color to Cheerful Wine is Juneberry (SW 6573) — very close at ΔE 2.3, though not an exact twin. It sits at the same lightness (LRV 9 vs 9) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Juneberry swatch →
Benjamin Moore Equivalent of Cheerful Wine
At Benjamin Moore, the closest color to Cheerful Wine is Mulberry (2075-20) — very close at ΔE 2.84, though not an exact twin. It sits at the same lightness (LRV 8 vs 9) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Mulberry swatch →
Valspar Equivalent of Cheerful Wine
At Valspar, the closest color to Cheerful Wine is Plumberry (1004-3A) — very close at ΔE 2.73, though not an exact twin. It runs slightly lighter (LRV 10.5 vs 9) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Plumberry swatch →
PPG / Glidden Equivalent of Cheerful Wine
PPG / Glidden's nearest match is Purple Cabbage (PPG18-24), visually identical in normal room light (ΔE 1.51). It sits at the same lightness (LRV 9 vs 9) and carries a warm magenta undertone, so it substitutes for Cheerful Wine without repainting risk. See the full Purple Cabbage swatch →
Glidden Equivalent of Cheerful Wine
Glidden's nearest match is Purple Cabbage (PPG18-24), visually identical in normal room light (ΔE 1.45). It sits at the same lightness (LRV 8 vs 9) and carries a warm magenta undertone, so it substitutes for Cheerful Wine without repainting risk. See the full Purple Cabbage swatch →
Dutch Boy Equivalent of Cheerful Wine
At Dutch Boy, the closest color to Cheerful Wine is Plum Royale (201-7DB) — very close at ΔE 2.3, though not an exact twin. It sits at the same lightness (LRV 9 vs 9) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Plum Royale swatch →
HGTV Home by Sherwin-Williams Equivalent of Cheerful Wine
At HGTV Home by Sherwin-Williams, the closest color to Cheerful Wine is Saskatoon Berry (HGSW 1022) — very close at ΔE 2.3, though not an exact twin. It sits at the same lightness (LRV 9 vs 9) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Saskatoon Berry swatch →
Dunn-Edwards Equivalent of Cheerful Wine
At Dunn-Edwards, the closest color to Cheerful Wine is Passionate Plum (DEA144) — very close at ΔE 2.83, though not an exact twin. It runs slightly darker (LRV 7 vs 9) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Passionate Plum swatch →
Hirshfield's Equivalent of Cheerful Wine
At Hirshfield's, the closest color to Cheerful Wine is Berry Patch (1152) — very close at ΔE 2.85, though not an exact twin. It runs slightly lighter (LRV 11 vs 9) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Berry Patch swatch →
C2 Paint Equivalent of Cheerful Wine
C2 Paint has no exact twin of Cheerful Wine. The nearest is Mulberry (C2-507) at ΔE 4.59 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 9). Compare large swatches before substituting. See the full Mulberry swatch →
Kompozit Equivalent of Cheerful Wine
At Kompozit, the closest color to Cheerful Wine is Berry Patch (1152) — very close at ΔE 2.85, though not an exact twin. It sits at the same lightness (LRV 9 vs 9) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Berry Patch swatch →