Color guide · Behr · Pink

Cheerful Wine

HDC-WR14-12 · #7E405A · LRV 9 · warm magenta tone

HDC-WR14-12 · #7E405A · LRV 9 — warm magenta tone, very dark — reads black in most rooms.

Cheerful WineBehr · HDC-WR14-12
The color, edge to edge.Use your own photo →
Cheerful Wine
BEHR · HDC-WR14-12 · #7E405A
Brand · codeBehrHDC-WR14-12 · all Behr pinks
LRV9Very dark — reads black in most rooms.
Undertonewarm magenta tone
FamilyPink
Hex · RGB · HSL#7E405A · 126, 64, 90 · 335°, 33%, 37%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Cheerful Wine9
  2. 2Razzle Dazzle20
  3. 3Retro Pink38
Undertone and depth

What Color Is Cheerful Wine, Really?

Cheerful Wine reads as a warm magenta tone — very dark — reads black in most rooms. The notes below cover how Behr HDC-WR14-12 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Cheerful Wine

Cheerful Wine earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.

Light by light

How Lighting Changes Cheerful Wine

At LRV 9, Cheerful Wine is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about Cheerful Wine are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Behr HDC-WR14-12 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Behr Colors

The nearest shades to Cheerful Wine within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Cheerful Wine · 2.8 : 1 · fails for textWhite text on Cheerful Wine · 7.6 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #7E405A in HSL space. Pair Cheerful Wine with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#7E405A + #407E64
TRIADIC
#7E405A · #5A7E40 · #405A7E
ANALOGOUS
#7E4079 · #7E405A · #7E4540

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Jessica Williams

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