Color spec
| Brand | Benjamin Moore |
| Name | Ultra Violet |
| SKU | 1372 |
| Hex | #755172 |
| RGB | 117, 81, 114 |
| HSL | 305°, 18%, 39% |
| LRV | 11 |
| Undertone | warm magenta tone |
| Family | Purple |
About Benjamin Moore Ultra Violet
With an LRV of 11, Ultra Violet is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Ultra Violet works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Ultra Violet within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #755172 in HSL space. Pair Ultra Violet with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Ultra Violet Equivalents at Other Brands
Matching Ultra Violet from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 1372 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Ultra Violet
Sherwin-Williams has no exact twin of Ultra Violet. The nearest is Passionate Purple (SW 6981) at ΔE 4.74 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 11). Compare large swatches before substituting. See the full Passionate Purple swatch →
Behr Equivalent of Ultra Violet
At Behr, the closest color to Ultra Violet is Vintage Plum (BIC-35) — very close at ΔE 3.34, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Vintage Plum swatch →
Valspar Equivalent of Ultra Violet
At Valspar, the closest color to Ultra Violet is Purple Davenport (1003-3A) — very close at ΔE 2.75, though not an exact twin. It sits at the same lightness (LRV 10.4 vs 11) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Purple Davenport swatch →
Glidden Equivalent of Ultra Violet
At Glidden, the closest color to Ultra Violet is California Raisin (50RB 10/219) — very close at ΔE 3.04, though not an exact twin. It sits at the same lightness (LRV 10 vs 11) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full California Raisin swatch →
Dutch Boy Equivalent of Ultra Violet
Dutch Boy has no exact twin of Ultra Violet. The nearest is Purple Tulips (145-7DB) at ΔE 4.74 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 11). Compare large swatches before substituting. See the full Purple Tulips swatch →
HGTV Home by Sherwin-Williams Equivalent of Ultra Violet
At HGTV Home by Sherwin-Williams, the closest color to Ultra Violet is Pretty Purple (HGSW 1432) — very close at ΔE 3.4, though not an exact twin. It runs slightly lighter (LRV 13 vs 11) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Pretty Purple swatch →
Dunn-Edwards Equivalent of Ultra Violet
At Dunn-Edwards, the closest color to Ultra Violet is Parisian Plum (DEFD05) — very close at ΔE 2.55, though not an exact twin. It sits at the same lightness (LRV 11 vs 11) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Parisian Plum swatch →
Diamond Vogel Equivalent of Ultra Violet
At Diamond Vogel, the closest color to Ultra Violet is Berry Light (1180) — very close at ΔE 2.88, though not an exact twin. It runs slightly darker (LRV 9 vs 11) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Berry Light swatch →