Color spec
| Brand | Sherwin-Williams |
| Name | Passionate Purple |
| SKU | SW 6981 |
| Hex | #795484 |
| RGB | 121, 84, 132 |
| HSL | 286°, 22%, 42% |
| LRV | 12 |
| Undertone | cool violet tone |
| Family | Purple |
About Sherwin-Williams Passionate Purple
With an LRV of 12, Passionate Purple is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Passionate Purple works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Passionate Purple within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #795484 in HSL space. Pair Passionate Purple with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Passionate Purple Equivalents at Other Brands
Matching Passionate Purple from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 6981 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Passionate Purple
Behr's nearest match is Birthstone (MQ4-62), visually identical in normal room light (ΔE 1.76). It sits at the same lightness (LRV 12 vs 12) and carries a cool violet undertone, so it substitutes for Passionate Purple without repainting risk. See the full Birthstone swatch →
Benjamin Moore Equivalent of Passionate Purple
At Benjamin Moore, the closest color to Passionate Purple is Fire and Ice (1392) — very close at ΔE 3, though not an exact twin. It runs slightly lighter (LRV 15 vs 12) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Fire and Ice swatch →
Valspar Equivalent of Passionate Purple
At Valspar, the closest color to Passionate Purple is Sonic Plum (4002-10C) — very close at ΔE 2.9, though not an exact twin. It sits at the same lightness (LRV 11.4 vs 12) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Sonic Plum swatch →
PPG / Glidden Equivalent of Passionate Purple
PPG / Glidden's nearest match is Cleopatra's Gown (PPG1249-7), visually identical in normal room light (ΔE 1.98). It sits at the same lightness (LRV 12 vs 12) and carries a cool violet undertone, so it substitutes for Passionate Purple without repainting risk. See the full Cleopatra's Gown swatch →
Glidden Equivalent of Passionate Purple
Glidden has no exact twin of Passionate Purple. The nearest is Amethyst Jewel (50RB 14/232) at ΔE 3.5 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 14 vs 12). Compare large swatches before substituting. See the full Amethyst Jewel swatch →
Dutch Boy Equivalent of Passionate Purple
The closest Dutch Boy equivalent of Passionate Purple is Purple Tulips (145-7DB). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool violet undertone and sits at the same lightness (LRV 12 vs 12). If Dutch Boy is your counter, order Purple Tulips and you'll get the same color. See the full Purple Tulips swatch →
HGTV Home by Sherwin-Williams Equivalent of Passionate Purple
HGTV Home by Sherwin-Williams has no exact twin of Passionate Purple. The nearest is Pretty Purple (HGSW 1432) at ΔE 3.71 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 12). Compare large swatches before substituting. See the full Pretty Purple swatch →
Dunn-Edwards Equivalent of Passionate Purple
Dunn-Edwards has no exact twin of Passionate Purple. The nearest is Vibrant Orchid (DE6000) at ΔE 3.6 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 12). Compare large swatches before substituting. See the full Vibrant Orchid swatch →
Diamond Vogel Equivalent of Passionate Purple
Diamond Vogel has no exact twin of Passionate Purple. The nearest is Magenta Red Lips (1194) at ΔE 4.56 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 9 vs 12). Compare large swatches before substituting. See the full Magenta Red Lips swatch →