Color spec
| Brand | PPG / Glidden |
| Name | Magic Magenta |
| SKU | PPG1180-7 |
| Hex | #804874 |
| RGB | 128, 72, 116 |
| HSL | 313°, 28%, 39% |
| LRV | 10 |
| Undertone | warm magenta tone |
| Family | Purple |
About PPG / Glidden Magic Magenta
With an LRV of 10, Magic Magenta is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Magic Magenta works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
7 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Similar PPG / Glidden colors
closest in the PPG / Glidden deckThe nearest shades to Magic Magenta within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #804874 in HSL space. Pair Magic Magenta with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
PPG / Glidden Magic Magenta Equivalents at Other Brands
Matching Magic Magenta from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint PPG / Glidden PPG1180-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Magic Magenta
Behr's nearest match is Graphic Grape (T15-12), visually identical in normal room light (ΔE 1.79). It runs slightly lighter (LRV 12 vs 10) and carries a warm magenta undertone, so it substitutes for Magic Magenta without repainting risk. See the full Graphic Grape swatch →
Benjamin Moore Equivalent of Magic Magenta
At Benjamin Moore, the closest color to Magic Magenta is Passion Plum (2073-30) — very close at ΔE 3.05, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Passion Plum swatch →
Valspar Equivalent of Magic Magenta
At Valspar, the closest color to Magic Magenta is Purple Davenport (1003-3A) — very close at ΔE 2.13, though not an exact twin. It sits at the same lightness (LRV 10.4 vs 10) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Purple Davenport swatch →
Glidden Equivalent of Magic Magenta
The closest Glidden equivalent of Magic Magenta is Magic Magenta (PPG1180-7). At ΔE 0.43 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 10 vs 10). If Glidden is your counter, order Magic Magenta and you'll get the same color. See the full Magic Magenta swatch →
Dunn-Edwards Equivalent of Magic Magenta
At Dunn-Edwards, the closest color to Magic Magenta is Vibrant Orchid (DE6000) — very close at ΔE 3.4, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Vibrant Orchid swatch →