Color spec
| Brand | PPG / Glidden |
| Name | Grape Juice |
| SKU | PPG1251-7 |
| Hex | #905284 |
| RGB | 144, 82, 132 |
| HSL | 312°, 27%, 44% |
| LRV | 14 |
| Undertone | warm magenta tone |
| Family | Purple |
About PPG / Glidden Grape Juice
With an LRV of 14, Grape Juice is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Grape Juice works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
Dunn-Edwards
Hirshfield's
Kompozit
Similar PPG / Glidden colors
closest in the PPG / Glidden deckThe nearest shades to Grape Juice within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #905284 in HSL space. Pair Grape Juice with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
PPG / Glidden Grape Juice Equivalents at Other Brands
Matching Grape Juice from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint PPG / Glidden PPG1251-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Grape Juice
Sherwin-Williams's nearest match is Verve Violet (SW 6979), visually identical in normal room light (ΔE 1.67). It sits at the same lightness (LRV 13 vs 14) and carries a warm magenta undertone, so it substitutes for Grape Juice without repainting risk. See the full Verve Violet swatch →
Behr Equivalent of Grape Juice
Behr's nearest match is Dynamic Magenta (HDC-MD-07), visually identical in normal room light (ΔE 1.78). It sits at the same lightness (LRV 13 vs 14) and carries a warm magenta undertone, so it substitutes for Grape Juice without repainting risk. See the full Dynamic Magenta swatch →
Benjamin Moore Equivalent of Grape Juice
At Benjamin Moore, the closest color to Grape Juice is Twilight Magenta (2074-30) — very close at ΔE 3.36, though not an exact twin. It sits at the same lightness (LRV 15 vs 14) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Twilight Magenta swatch →
Valspar Equivalent of Grape Juice
At Valspar, the closest color to Grape Juice is Mad about Magenta (V002-3) — very close at ΔE 2.94, though not an exact twin. It sits at the same lightness (LRV 12.6 vs 14) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Mad about Magenta swatch →
Glidden Equivalent of Grape Juice
The closest Glidden equivalent of Grape Juice is Grape Juice (PPG1251-7). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 14 vs 14). If Glidden is your counter, order Grape Juice and you'll get the same color. See the full Grape Juice swatch →
Dutch Boy Equivalent of Grape Juice
Dutch Boy's nearest match is Fearless Fuchsia (146-7DB), visually identical in normal room light (ΔE 1.72). It sits at the same lightness (LRV 13 vs 14) and carries a warm magenta undertone, so it substitutes for Grape Juice without repainting risk. See the full Fearless Fuchsia swatch →
Dunn-Edwards Equivalent of Grape Juice
At Dunn-Edwards, the closest color to Grape Juice is Plum Passion (DE5006) — very close at ΔE 3.26, though not an exact twin. It sits at the same lightness (LRV 13 vs 14) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Plum Passion swatch →
Hirshfield's Equivalent of Grape Juice
Hirshfield's has no exact twin of Grape Juice. The nearest is Immortality (1172) at ΔE 4.29 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 17 vs 14). Compare large swatches before substituting. See the full Immortality swatch →
Kompozit Equivalent of Grape Juice
Kompozit has no exact twin of Grape Juice. The nearest is Immortality (1172) at ΔE 4.29 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 14). Compare large swatches before substituting. See the full Immortality swatch →