Color spec
| Brand | Sherwin-Williams |
| Name | Verve Violet |
| SKU | SW 6979 |
| Hex | #944F80 |
| RGB | 148, 79, 128 |
| HSL | 317°, 30%, 45% |
| LRV | 13 |
| Undertone | warm magenta tone |
| Family | Purple |
About Sherwin-Williams Verve Violet
With an LRV of 13, Verve Violet is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Verve Violet works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Hirshfield's
Kompozit
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Verve Violet within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #944F80 in HSL space. Pair Verve Violet with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Verve Violet Equivalents at Other Brands
Matching Verve Violet from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 6979 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Verve Violet
At Behr, the closest color to Verve Violet is Dynamic Magenta (HDC-MD-07) — very close at ΔE 3.01, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Dynamic Magenta swatch →
Benjamin Moore Equivalent of Verve Violet
Benjamin Moore's nearest match is Twilight Magenta (2074-30), visually identical in normal room light (ΔE 1.91). It runs slightly lighter (LRV 15 vs 13) and carries a warm magenta undertone, so it substitutes for Verve Violet without repainting risk. See the full Twilight Magenta swatch →
Valspar Equivalent of Verve Violet
Valspar has no exact twin of Verve Violet. The nearest is Mad about Magenta (V002-3) at ΔE 3.87 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12.6 vs 13). Compare large swatches before substituting. See the full Mad about Magenta swatch →
PPG / Glidden Equivalent of Verve Violet
PPG / Glidden's nearest match is Grape Juice (PPG1251-7), visually identical in normal room light (ΔE 1.67). It sits at the same lightness (LRV 14 vs 13) and carries a warm magenta undertone, so it substitutes for Verve Violet without repainting risk. See the full Grape Juice swatch →
Glidden Equivalent of Verve Violet
Glidden's nearest match is Grape Juice (PPG1251-7), visually identical in normal room light (ΔE 1.67). It sits at the same lightness (LRV 14 vs 13) and carries a warm magenta undertone, so it substitutes for Verve Violet without repainting risk. See the full Grape Juice swatch →
Dutch Boy Equivalent of Verve Violet
Dutch Boy's nearest match is Fearless Fuchsia (146-7DB), visually identical in normal room light (ΔE 1.14). It sits at the same lightness (LRV 13 vs 13) and carries a warm magenta undertone, so it substitutes for Verve Violet without repainting risk. See the full Fearless Fuchsia swatch →
Dunn-Edwards Equivalent of Verve Violet
Dunn-Edwards's nearest match is Plum Passion (DE5006), visually identical in normal room light (ΔE 1.78). It sits at the same lightness (LRV 13 vs 13) and carries a warm magenta undertone, so it substitutes for Verve Violet without repainting risk. See the full Plum Passion swatch →
Hirshfield's Equivalent of Verve Violet
Hirshfield's has no exact twin of Verve Violet. The nearest is Immortality (1172) at ΔE 4.15 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 17 vs 13). Compare large swatches before substituting. See the full Immortality swatch →
Kompozit Equivalent of Verve Violet
Kompozit has no exact twin of Verve Violet. The nearest is Immortality (1172) at ΔE 4.15 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 15 vs 13). Compare large swatches before substituting. See the full Immortality swatch →