Color spec
| Brand | Sherwin-Williams |
| Name | Verve Violet |
| SKU | SW 6979 |
| Hex | #944F80 |
| RGB | 148, 79, 128 |
| HSL | 317°, 30%, 45% |
| LRV | 13 |
| Undertone | magenta / warm |
| Family | Purple |
About Sherwin-Williams Verve Violet
With an LRV of 13, Verve Violet is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Verve Violet works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches at every US brand
13 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Dutch Boy
PPG / Glidden
Dunn-Edwards
Benjamin Moore
Behr
Valspar
Kompozit
Diamond Vogel
C2 Paint
Farrow & Ball
Clare
Magnolia Home
Backdrop
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Verve Violet within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #944F80 in HSL space. Pair Verve Violet with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Verve Violet Equivalents at Other Brands
Matching Verve Violet from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 6979 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Dutch Boy Equivalent of Verve Violet
Dutch Boy's nearest match is Fearless Fuchsia (146-7DB), visually identical in normal room light (ΔE 1.14). It sits at the same lightness (LRV 13 vs 13) and carries a warm magenta undertone, so it substitutes for Verve Violet without repainting risk. See the full Fearless Fuchsia swatch →
PPG / Glidden Equivalent of Verve Violet
PPG / Glidden's nearest match is Grape Juice (PPG1251-7), visually identical in normal room light (ΔE 1.67). It sits at the same lightness (LRV 14 vs 13) and carries a warm magenta undertone, so it substitutes for Verve Violet without repainting risk. See the full Grape Juice swatch →
Dunn-Edwards Equivalent of Verve Violet
Dunn-Edwards's nearest match is Plum Passion (DE5006), visually identical in normal room light (ΔE 1.78). It sits at the same lightness (LRV 13 vs 13) and carries a warm magenta undertone, so it substitutes for Verve Violet without repainting risk. See the full Plum Passion swatch →
Benjamin Moore Equivalent of Verve Violet
Benjamin Moore's nearest match is Twilight Magenta (2074-30), visually identical in normal room light (ΔE 1.91). It runs slightly lighter (LRV 15 vs 13) and carries a warm magenta undertone, so it substitutes for Verve Violet without repainting risk. See the full Twilight Magenta swatch →
Behr Equivalent of Verve Violet
At Behr, the closest color to Verve Violet is Dynamic Magenta (HDC-MD-07) — very close at ΔE 3.01, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Dynamic Magenta swatch →
Valspar Equivalent of Verve Violet
Valspar has no exact twin of Verve Violet. The nearest is Mad about Magenta (V002-3) at ΔE 3.87 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12.6 vs 13). Compare large swatches before substituting. See the full Mad about Magenta swatch →
Kompozit Equivalent of Verve Violet
Kompozit has no exact twin of Verve Violet. The nearest is Immortality (1172) at ΔE 4.15 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 15 vs 13). Compare large swatches before substituting. See the full Immortality swatch →
Diamond Vogel Equivalent of Verve Violet
Diamond Vogel doesn't make a true equivalent of Verve Violet — the nearest deck color, Berry Patch (1152), is clearly different (ΔE 6.55). For an exact match, any Diamond Vogel retailer can custom-tint Sherwin-Williams SW 6979 instead. See the full Berry Patch swatch →
C2 Paint Equivalent of Verve Violet
C2 Paint doesn't make a true equivalent of Verve Violet — the nearest deck color, Crantini (C2-508), is clearly different (ΔE 11.46). For an exact match, any C2 Paint retailer can custom-tint Sherwin-Williams SW 6979 instead. See the full Crantini swatch →
Farrow & Ball Equivalent of Verve Violet
Farrow & Ball doesn't make a true equivalent of Verve Violet — the nearest deck color, Radicchio (NO. 96), is clearly different (ΔE 14.27). For an exact match, any Farrow & Ball retailer can custom-tint Sherwin-Williams SW 6979 instead. See the full Radicchio swatch →
Clare Equivalent of Verve Violet
Clare doesn't make a true equivalent of Verve Violet — the nearest deck color, Big Apple (PNT100-DP-30), is clearly different (ΔE 17.58). For an exact match, any Clare retailer can custom-tint Sherwin-Williams SW 6979 instead. See the full Big Apple swatch →
Magnolia Home Equivalent of Verve Violet
Magnolia Home doesn't make a true equivalent of Verve Violet — the nearest deck color, Home At Last (JG-30), is clearly different (ΔE 20.55). For an exact match, any Magnolia Home retailer can custom-tint Sherwin-Williams SW 6979 instead. See the full Home At Last swatch →
Backdrop Equivalent of Verve Violet
Backdrop doesn't make a true equivalent of Verve Violet — the nearest deck color, Punk Rock (BD-PR), is clearly different (ΔE 22.25). For an exact match, any Backdrop retailer can custom-tint Sherwin-Williams SW 6979 instead. See the full Punk Rock swatch →