Color spec
| Brand | Benjamin Moore |
| Name | Twilight Magenta |
| SKU | 2074-30 |
| Hex | #9B4A80 |
| RGB | 155, 74, 128 |
| HSL | 320°, 35%, 45% |
| LRV | 15 |
| Undertone | warm magenta tone |
| Family | Purple |
About Benjamin Moore Twilight Magenta
With an LRV of 15, Twilight Magenta is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Twilight Magenta works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
7 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Twilight Magenta within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9B4A80 in HSL space. Pair Twilight Magenta with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Twilight Magenta Equivalents at Other Brands
Matching Twilight Magenta from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2074-30 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Twilight Magenta
Sherwin-Williams's nearest match is Verve Violet (SW 6979), visually identical in normal room light (ΔE 1.91). It runs slightly darker (LRV 13 vs 15) and carries a warm magenta undertone, so it substitutes for Twilight Magenta without repainting risk. See the full Verve Violet swatch →
Behr Equivalent of Twilight Magenta
Behr has no exact twin of Twilight Magenta. The nearest is Berries And Cream (100D-5) at ΔE 4.18 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 15). Compare large swatches before substituting. See the full Berries And Cream swatch →
Valspar Equivalent of Twilight Magenta
Valspar has no exact twin of Twilight Magenta. The nearest is Mad about Magenta (V002-3) at ΔE 4.64 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 12.6 vs 15). Compare large swatches before substituting. See the full Mad about Magenta swatch →
PPG / Glidden Equivalent of Twilight Magenta
PPG / Glidden has no exact twin of Twilight Magenta. The nearest is Cerise (PPG17-11) at ΔE 3.96 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 15). Compare large swatches before substituting. See the full Cerise swatch →
Glidden Equivalent of Twilight Magenta
Glidden has no exact twin of Twilight Magenta. The nearest is Cerise (PPG17-11) at ΔE 4.21 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 15). Compare large swatches before substituting. See the full Cerise swatch →
Dutch Boy Equivalent of Twilight Magenta
At Dutch Boy, the closest color to Twilight Magenta is Fearless Fuchsia (146-7DB) — very close at ΔE 2.83, though not an exact twin. It runs slightly darker (LRV 13 vs 15) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Fearless Fuchsia swatch →
Dunn-Edwards Equivalent of Twilight Magenta
The closest Dunn-Edwards equivalent of Twilight Magenta is Plum Passion (DE5006). At ΔE 0.28 the two are indistinguishable on a wall — it carries the same warm magenta undertone and runs slightly darker (LRV 13 vs 15). If Dunn-Edwards is your counter, order Plum Passion and you'll get the same color. See the full Plum Passion swatch →