Color spec
| Brand | Behr |
| Name | Euphoric Magenta |
| SKU | M110-7 |
| Hex | #6B4085 |
| RGB | 107, 64, 133 |
| HSL | 277°, 35%, 39% |
| LRV | 8 |
| Undertone | cool violet tone |
| Family | Purple |
About Behr Euphoric Magenta
At LRV 8, Euphoric Magenta is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Euphoric Magenta earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
5 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dunn-Edwards
Similar Behr colors
closest in the Behr deckThe nearest shades to Euphoric Magenta within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #6B4085 in HSL space. Pair Euphoric Magenta with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Euphoric Magenta Equivalents at Other Brands
Matching Euphoric Magenta from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr M110-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Benjamin Moore Equivalent of Euphoric Magenta
Benjamin Moore has no exact twin of Euphoric Magenta. The nearest is Mystical Grape (2071-30) at ΔE 3.94 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 12 vs 8). Compare large swatches before substituting. See the full Mystical Grape swatch →
Valspar Equivalent of Euphoric Magenta
At Valspar, the closest color to Euphoric Magenta is Amethyst Ice (8001-1G) — very close at ΔE 3.11, though not an exact twin. It runs slightly lighter (LRV 10 vs 8) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Amethyst Ice swatch →
PPG / Glidden Equivalent of Euphoric Magenta
PPG / Glidden has no exact twin of Euphoric Magenta. The nearest is Perfectly Purple (PPG1176-7) at ΔE 4.87 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 8). Compare large swatches before substituting. See the full Perfectly Purple swatch →
Glidden Equivalent of Euphoric Magenta
Glidden has no exact twin of Euphoric Magenta. The nearest is Perfectly Purple (PPG1176-7) at ΔE 4.84 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 8). Compare large swatches before substituting. See the full Perfectly Purple swatch →
Dunn-Edwards Equivalent of Euphoric Magenta
Dunn-Edwards has no exact twin of Euphoric Magenta. The nearest is Palace Purple (DE5993) at ΔE 3.51 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 8). Compare large swatches before substituting. See the full Palace Purple swatch →