Euphoric Magenta
M110-7 · #7F576D · LRV 12 — warm magenta tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Nocturne Shade5
- 2Euphoric Magenta12
- 3Blue Nova17
- 4Gothic Purple24
What Color Is Euphoric Magenta, Really?
Euphoric Magenta reads as a warm magenta tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Behr M110-7 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Euphoric Magenta
Euphoric Magenta works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
How Lighting Changes Euphoric Magenta
With an LRV of 12, Euphoric Magenta is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Euphoric Magenta are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Behr M110-7 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Grape HarvestSW 6285 · Sherwin-Williams | 1.5 | 13 | Color page → |
| Benjamin Moore | Ultra Violet1372 · Benjamin Moore | 4.8 | 11 | Color page → |
| Glidden | Currant Berry30RR 11/175 · Glidden | 2.4 | 11 | Color page → |
| HGTV Home by Sherwin-Williams | Principal GrapeHGSW 2432 · HGTV Home by Sherwin-Williams | 1.5 | 13 | Color page → |
| Hirshfield's | Majestic Plum1214 · Hirshfield's | 3.9 | 16 | Color page → |
| Kompozit | Majestic Plum1214 · Kompozit | 3.9 | 14 | Color page → |
Similar Behr Colors
The nearest shades to Euphoric Magenta within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #7F576D in HSL space. Pair Euphoric Magenta with one accent and one neutral — the swatches below are starting points, not final picks.
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