Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Principal Grape |
| SKU | HGSW 2432 |
| Hex | #7E5A6D |
| RGB | 126, 90, 109 |
| HSL | 328°, 17%, 42% |
| LRV | 13 |
| Undertone | warm magenta tone |
| Family | Red |
About HGTV Home by Sherwin-Williams Principal Grape
With an LRV of 13, Principal Grape is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Principal Grape works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
7 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Valspar
Glidden
Dunn-Edwards
Hirshfield's
Kompozit
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Principal Grape within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7E5A6D in HSL space. Pair Principal Grape with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Principal Grape Equivalents at Other Brands
Matching Principal Grape from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 2432 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Principal Grape
The closest Sherwin-Williams equivalent of Principal Grape is Grape Harvest (SW 6285). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 13 vs 13). If Sherwin-Williams is your counter, order Grape Harvest and you'll get the same color. See the full Grape Harvest swatch →
Behr Equivalent of Principal Grape
At Behr, the closest color to Principal Grape is Simply Elegant (ICC-84) — very close at ΔE 3.48, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Simply Elegant swatch →
Valspar Equivalent of Principal Grape
Valspar has no exact twin of Principal Grape. The nearest is Purple Sunset (V077-5) at ΔE 4.07 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13.8 vs 13). Compare large swatches before substituting. See the full Purple Sunset swatch →
Glidden Equivalent of Principal Grape
At Glidden, the closest color to Principal Grape is Currant Berry (30RR 11/175) — very close at ΔE 2.78, though not an exact twin. It runs slightly darker (LRV 11 vs 13) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Currant Berry swatch →
Dunn-Edwards Equivalent of Principal Grape
Dunn-Edwards has no exact twin of Principal Grape. The nearest is Plum Wine (DE5978) at ΔE 4.48 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 13). Compare large swatches before substituting. See the full Plum Wine swatch →
Hirshfield's Equivalent of Principal Grape
At Hirshfield's, the closest color to Principal Grape is Majestic Plum (1214) — very close at ΔE 2.61, though not an exact twin. It runs slightly lighter (LRV 16 vs 13) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Majestic Plum swatch →
Kompozit Equivalent of Principal Grape
At Kompozit, the closest color to Principal Grape is Majestic Plum (1214) — very close at ΔE 2.61, though not an exact twin. It sits at the same lightness (LRV 14 vs 13) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Majestic Plum swatch →