Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Principal Grape |
| SKU | HGSW 2432 |
| Hex | #7E5A6D |
| RGB | 126, 90, 109 |
| HSL | 328°, 17%, 42% |
| LRV | 13 |
| Undertone | magenta / warm |
| Family | Red |
About HGTV Home by Sherwin-Williams Principal Grape
With an LRV of 13, Principal Grape is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Principal Grape works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Kompozit
Behr
Valspar
Dunn-Edwards
Diamond Vogel
PPG / Glidden
C2 Paint
Dutch Boy
Benjamin Moore
Clare
Farrow & Ball
Magnolia Home
Backdrop
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Principal Grape within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7E5A6D in HSL space. Pair Principal Grape with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Principal Grape Equivalents at Other Brands
Matching Principal Grape from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 2432 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Principal Grape
The closest Sherwin-Williams equivalent of Principal Grape is Grape Harvest (SW 6285). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 13 vs 13). If Sherwin-Williams is your counter, order Grape Harvest and you'll get the same color. See the full Grape Harvest swatch →
Kompozit Equivalent of Principal Grape
At Kompozit, the closest color to Principal Grape is Majestic Plum (1214) — very close at ΔE 2.61, though not an exact twin. It sits at the same lightness (LRV 14 vs 13) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Majestic Plum swatch →
Behr Equivalent of Principal Grape
At Behr, the closest color to Principal Grape is Simply Elegant (ICC-84) — very close at ΔE 3.48, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Simply Elegant swatch →
Valspar Equivalent of Principal Grape
Valspar has no exact twin of Principal Grape. The nearest is Purple Sunset (V077-5) at ΔE 4.07 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13.8 vs 13). Compare large swatches before substituting. See the full Purple Sunset swatch →
Dunn-Edwards Equivalent of Principal Grape
Dunn-Edwards has no exact twin of Principal Grape. The nearest is Plum Wine (DE5978) at ΔE 4.48 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 13). Compare large swatches before substituting. See the full Plum Wine swatch →
C2 Paint Equivalent of Principal Grape
C2 Paint doesn't make a true equivalent of Principal Grape — the nearest deck color, Rich Loam (BD21), is clearly different (ΔE 5.93). For an exact match, any C2 Paint retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 2432 instead. See the full Rich Loam swatch →
Dutch Boy Equivalent of Principal Grape
Dutch Boy doesn't make a true equivalent of Principal Grape — the nearest deck color, Ripened Plum (346-6DB), is clearly different (ΔE 6.06). For an exact match, any Dutch Boy retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 2432 instead. See the full Ripened Plum swatch →
PPG / Glidden Equivalent of Principal Grape
PPG / Glidden doesn't make a true equivalent of Principal Grape — the nearest deck color, Pageant Pansy (PPG13-20), is clearly different (ΔE 6.6). For an exact match, any PPG / Glidden retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 2432 instead. See the full Pageant Pansy swatch →
Benjamin Moore Equivalent of Principal Grape
Benjamin Moore doesn't make a true equivalent of Principal Grape — the nearest deck color, Love Affair (1266), is clearly different (ΔE 6.76). For an exact match, any Benjamin Moore retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 2432 instead. See the full Love Affair swatch →
Diamond Vogel Equivalent of Principal Grape
Diamond Vogel doesn't make a true equivalent of Principal Grape — the nearest deck color, Starlet (0094), is clearly different (ΔE 8.11). For an exact match, any Diamond Vogel retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 2432 instead. See the full Starlet swatch →
Clare Equivalent of Principal Grape
Clare doesn't make a true equivalent of Principal Grape — the nearest deck color, Prince (PNT100-DP-33), is clearly different (ΔE 8.47). For an exact match, any Clare retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 2432 instead. See the full Prince swatch →
Farrow & Ball Equivalent of Principal Grape
Farrow & Ball doesn't make a true equivalent of Principal Grape — the nearest deck color, London Clay (NO. 244), is clearly different (ΔE 14.69). For an exact match, any Farrow & Ball retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 2432 instead. See the full London Clay swatch →
Magnolia Home Equivalent of Principal Grape
Magnolia Home doesn't make a true equivalent of Principal Grape — the nearest deck color, Salvaged (JG-147), is clearly different (ΔE 14.74). For an exact match, any Magnolia Home retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 2432 instead. See the full Salvaged swatch →
Backdrop Equivalent of Principal Grape
Backdrop doesn't make a true equivalent of Principal Grape — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 20.19). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 2432 instead. See the full Buenos Aires swatch →