Seduction
1399 · #6C598D · LRV 12 — cool violet tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Nocturne Shade5
- 2Seduction12
- 3Blue Nova17
- 4Gothic Purple24
What Color Is Seduction, Really?
Seduction reads as a cool violet tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Benjamin Moore 1399 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Seduction
Seduction works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
How Lighting Changes Seduction
With an LRV of 12, Seduction is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Seduction are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Benjamin Moore 1399 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Gutsy GrapeSW 6980 · Sherwin-Williams | 3.6 | 11 | Color page → |
| Behr | Classic WaltzP570-6 · Behr | 1.6 | 12 | Color page → |
| Valspar | Sonic Plum4002-10C · Valspar | 4.8 | 11.4 | Color page → |
| Dutch Boy | Delightful Violet245-7DB · Dutch Boy | 3.6 | 11 | Color page → |
| Dunn-Edwards | Concord JamDE5964 · Dunn-Edwards | 3.3 | 11 | Color page → |
Similar Benjamin Moore Colors
The nearest shades to Seduction within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #6C598D in HSL space. Pair Seduction with one accent and one neutral — the swatches below are starting points, not final picks.
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