Color spec
| Brand | Benjamin Moore |
| Name | Seduction |
| SKU | 1399 |
| Hex | #6C598D |
| RGB | 108, 89, 141 |
| HSL | 262°, 23%, 45% |
| LRV | 12 |
| Undertone | cool violet tone |
| Family | Purple |
About Benjamin Moore Seduction
With an LRV of 12, Seduction is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Seduction works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
7 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Valspar
Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Seduction within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #6C598D in HSL space. Pair Seduction with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Seduction Equivalents at Other Brands
Matching Seduction from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 1399 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Seduction
Sherwin-Williams has no exact twin of Seduction. The nearest is Gutsy Grape (SW 6980) at ΔE 3.6 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 12). Compare large swatches before substituting. See the full Gutsy Grape swatch →
Behr Equivalent of Seduction
At Behr, the closest color to Seduction is Vigorous Violet (PPU16-02) — very close at ΔE 3.01, though not an exact twin. It sits at the same lightness (LRV 11 vs 12) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Vigorous Violet swatch →
Valspar Equivalent of Seduction
Valspar has no exact twin of Seduction. The nearest is Sonic Plum (4002-10C) at ΔE 4.83 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11.4 vs 12). Compare large swatches before substituting. See the full Sonic Plum swatch →
Dutch Boy Equivalent of Seduction
Dutch Boy has no exact twin of Seduction. The nearest is Delightful Violet (245-7DB) at ΔE 3.6 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 12). Compare large swatches before substituting. See the full Delightful Violet swatch →
Dunn-Edwards Equivalent of Seduction
At Dunn-Edwards, the closest color to Seduction is Concord Jam (DE5964) — very close at ΔE 3.25, though not an exact twin. It sits at the same lightness (LRV 11 vs 12) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Concord Jam swatch →